Keeneland Association
4201 Versailles Road,
Lexington, 40510, KY,
United States
Lexington, 40510, KY,
United States
1 859-254-3412
Professional Services
Keeneland Association Technographics
Keeneland Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Keeneland Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Keeneland Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Keeneland Association has purchased the following applications: Sage Intacct for ERP Financial in 2024, Oracle PeopleSoft HCM for Core HR in 2014, LiveRamp Platform for Data Management Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Keeneland Association is running and its propensity to invest more and deepen its relationship with Sage , Oracle , Liveramp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Keeneland Association revenues, which have grown to $105.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Keeneland Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Keeneland Association Tech Stack and Enterprise Applications
Keeneland Association ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2024 | 2024 |
In 2024 Keeneland Association implemented Sage Intacct for ERP Financial functions. Keeneland Association is a United States professional services organization with roughly 500 employees and $105,000,000 in revenue, and the deployment is publicly visible on the company website.
Sage Intacct was configured to deliver core ERP Financial capabilities including the general ledger, accounts payable, accounts receivable, cash management, and financial reporting and dashboards. Configuration work emphasized a structured chart of accounts, transaction dimensionality for segmented reporting, and automated period close workflows consistent with midmarket financial operations.
Operational coverage centers on finance and accounting, centralizing transactional processing and month end reporting while using role based access controls and approval workflows to enforce governance. The Sage Intacct implementation is surfaced on Keeneland Association's website and is positioned to support end to end financial operations and internal reporting across the organization.
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Keeneland Association HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft HCM | Core HR | HCM | n/a | 2014 | 2018 |
In 2014, Keeneland Association implemented Oracle PeopleSoft HCM as its Core HR application. Oracle PeopleSoft HCM is used to generate labor reports for executive and upper management and to record employee write-ups tied to scheduling issues, poor food handling procedures, theft, and other infractions documented under policies and procedures established during trainings.
The implementation emphasizes Core HR capabilities, maintaining centralized employee records, labor reporting and time-aligned workforce data, and structured case documentation to support disciplinary workflows. Oracle PeopleSoft HCM is configured to produce executive dashboards and periodic labor reports that feed HR and management decision processes.
Operational coverage includes human resources, operations teams responsible for food services, and security and management stakeholders who receive written documentation and labor analytics. Governance relies on documented policies from training programs, with HR using PeopleSoft records to advise management on write-ups, corrective action, and scheduling adjustments.
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Learning and Development | HCM |
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2009 | 2010 |
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Payroll | HCM |
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2006 | 2018 |
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Payroll | HCM |
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2011 | 2006 |
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Recruiting, Applicant Tracking System | HCM |
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2010 | 2010 |
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Keeneland Association CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liveramp | Legacy | LiveRamp Platform | Data Management Platform | CRM | n/a | 2021 | 2021 |
In 2021, Keeneland Association implemented LiveRamp Platform as a Data Management Platform on its public website. The LiveRamp Platform deployment focused on web-based identity resolution and audience activation to support digital marketing and audience measurement workflows. Implementation configured core DMP capabilities including data onboarding, deterministic and probabilistic identity stitching, audience segmentation, and activation pipelines. Configuration emphasized website tag orchestration and server-side connectivity to persist audience signals and to enforce consented data handling aligned with online privacy controls. Operational ownership is described within marketing and digital analytics teams, using the LiveRamp Platform for audience syndication and targeted delivery through standard activation paths. Governance established segmentation workflows, role-based access controls, and consent-driven data flows to manage site-based identity resolution and reuse of assembled audiences.
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Keeneland Association PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Keeneland Association IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Keeneland Association CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Keeneland Association
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Human Resources | Director | HR | |
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Payroll and Benefits Manager | Manager | HR | |
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Human Resources Recruitment and Benefit Manager | Manager | HR | |
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Director of Employee and Patron Experienc | Director | HR | |
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Apps Being Evaluated by Keeneland Association Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Keeneland Association IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Keeneland Association digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Keeneland Association Technographics
Keeneland Association is a Professional Services organization based in United States,
with around 500 employees and annual revenues of $105.0 million.
Keeneland Association operates a diverse technology stack with applications such as
Sage Intacct, Oracle PeopleSoft HCM and LiveRamp Platform,
covering areas like ERP Financial, Core HR and Data Management Platform.
Keeneland Association has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Oracle and Liveramp.
Keeneland Association recently adopted applications including
Sage Intacct in 2024, LiveRamp Platform in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Keeneland Association’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Keeneland Association’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Keeneland Association technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.