Kenna
Kenna Technographics
Kenna Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kenna and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Kenna employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kenna has purchased the following applications: Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2011, Microsoft 365 for Collaboration in 2015, Adobe Experience Cloud for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kenna is running and its propensity to invest more and deepen its relationship with Microsoft , Adobe Systems , SMTP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kenna revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kenna intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kenna Tech Stack and Enterprise Applications
Kenna Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2011 | 2018 |
In 2011, Kenna implemented Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) to centralize post campaign reporting and generate SQL Server reports against its relational databases. The deployment used the Microsoft BI stack to support campaign analytics for marketing and analytics teams, aligning the work with the company focus on media measurement within an Analytics and BI environment.
The implementation centered on SSRS for report authoring and scheduled report delivery, with SSIS used to automate ETL workflows that moved campaign and tracking data into the SQL Server relational store, and SSAS provisioned to support multidimensional analysis and semantic models for ad hoc interrogation. Integrations were explicitly SQL Server based, with reports and dashboards built directly against the RDBMS, and operational coverage targeted marketing and analytics functions. Governance was structured around a SQL Server reporting catalog, scheduled report distribution, and role based access controls to manage who could run and access campaign reports.
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Kenna Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Kenna deployed Microsoft 365 to support Collaboration across its Canada based media organization. The implementation is visible on Kenna's website and covers a company of about 150 employees with reported revenue of 70000000, indicating a small to mid market configuration of Microsoft 365 Collaboration services.
Kenna configured Microsoft 365 to deliver core Collaboration capabilities including corporate email, team chat and meetings, document libraries and cloud file storage, and shared calendars to support editorial, marketing and corporate IT workflows. Microsoft 365 was provisioned to centralize content creation and version control, and to enable role based access and standard collaboration workflows such as document co authoring and calendared editorial planning.
Operationally the deployment emphasized cloud identity and access controls for user provisioning, centralized document governance and tenant level settings to manage external sharing and compliance posture. The rollout was organized by functional area with staged enablement for marketing and editorial first, followed by corporate functions, and incorporated governance policies and user onboarding to align Collaboration usage with business processes.
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Kenna CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 Kenna implemented Adobe Experience Cloud to support Customer Experience on its public website. The Adobe Experience Cloud deployment is centered on web-facing capabilities for content delivery, personalization and digital analytics, aligning the application with Kenna marketing and digital experience management functions.
The implementation follows a website-first architecture, with client-side tag and script orchestration to enable real-time personalization and analytics collection, and server-side content rendering for managed pages. Functional capabilities implemented include web content management workflows, audience segmentation and personalization rules, and measurement and reporting for digital channels. Operational ownership sits with Kenna marketing and web teams in Canada, with governance focused on centralized content approval workflows and campaign measurement processes to ensure consistent customer experience across the site.
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Kenna PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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Kenna IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Kenna CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Kenna
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Manager, Analytics and Research | Manager | IT | |
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Director, Application Development | Director | IT | |
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Director, Data Solutions | Director | IT | |
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Apps Being Evaluated by Kenna Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kenna IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kenna digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Kenna Technographics
Kenna is a Media organization based in Canada,
with around 150 employees and annual revenues of $70.0 million.
Kenna operates a diverse technology stack with applications such as
Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting), Microsoft 365 and Adobe Experience Cloud,
covering areas like Analytics and BI, Collaboration and Customer Experience.
Kenna has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Adobe Systems.
Kenna recently adopted applications including
Cloudflare CDN in 2021, Mimecast Email Security in 2020 and Adobe Experience Cloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kenna’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kenna’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kenna technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.