Forty Winks
88-90 Peters Ave,
Mulgrave, 3170, VIC,
Australia
Mulgrave, 3170, VIC,
Australia
61 3 9574-5100
Retail
Forty Winks Technographics
Forty Winks Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Forty Winks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Forty Winks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Forty Winks has purchased the following applications: MYOB Exo for ERP Financial in 2016, MYOB Exo POS for Point Of Sale in 2016, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Forty Winks is running and its propensity to invest more and deepen its relationship with MYOB , Maropost , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Forty Winks revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Forty Winks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Forty Winks Tech Stack and Enterprise Applications
Forty Winks ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Exo | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Forty Winks implemented MYOB Exo as its ERP Financial system. The implementation established MYOB Exo as the central finance platform supporting head office financial management and franchise accounting across the retailer's network.
MYOB Exo is operated on SQL Server and the IT team provides SQL administration and application support for Head Office and for 40 plus franchise stores. Functional capabilities implemented align with ERP Financial workflows, including transaction processing, general ledger consolidation, and finance reporting to support corporate and franchise accounting.
The program was integrated into a broader data ecosystem via a Domo data warehouse, where a major data transformation project consolidated highly fragmented sources. Data sources explicitly brought into Domo include MYOB Exo on SQL Server, Retail Express via API, V Count via API, Retail Next via API, Emarsys CRM via API and SFTP, and various spreadsheet sources, with complex ETLs built to cleanse, combine, and harmonize data and to produce a full suite of dashboards for the business.
Operational governance centered on centralized ETL ownership and cross functional stakeholder engagement to define reporting requirements and dashboard design. Day to day operations include ongoing SQL administration, application support, and hardware and application support for Head Office and the 100 plus franchisee footprint, embedding MYOB Exo into Forty Winks finance and reporting processes.
|
Forty Winks ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MYOB | Legacy | MYOB Exo POS | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Forty Winks implemented MYOB Exo POS as its Point Of Sale platform across national operations. The rollout was coordinated from the Forty Winks national support office in Melbourne, which supports over 30 franchisees and 42 stores, with an implementation window managed from January 2016 to July 2016 by the National IT Training and Services coordinator.
Deployment activities centered on MYOB Exo POS configuration and store-level checkout workflow enablement, with parallel PC-Eftpos development to support card acquiring at point of sale. The program included creation and delivery of course materials, new software and system training, and development of support documentation for national head office, development partners and franchisees, reflecting traditional Point Of Sale functional workflows such as transaction processing and operator training.
The program also implemented ManageEngine Service Desk to centralize incident and service request handling for the POS environment, and involved ongoing management of external vendors to coordinate outstanding project milestones and support items. Procurement and research for required software and hardware were part of the deployment, and oversight of in-house ICT systems and strategy was maintained by the national coordinator.
Governance was exercised through project management practices led by the National IT Training and Services coordinator, including vendor relationship management, rollout scheduling for MYOB Exo POS and PC-Eftpos development, and training governance to ensure consistent operational procedures across franchisees and stores. Documentation and support processes were established to sustain the Point Of Sale operations and provide a single point of contact for franchise and store level support.
|
|
|
|
|
Point Of Sale | ERP Services and Operations |
|
2016 | 2016 |
|
Forty Winks Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Forty Winks implemented Zoom as its primary conferencing platform, integrating browser-based meeting access directly on their public website. The deployment is categorized under Audio Video and Web Conferencing and the presence of Zoom on their website indicates customer-facing and employee-facing browser join flows are enabled.
The Zoom implementation leverages standard Audio Video and Web Conferencing capabilities including scheduled meetings, webinar-style broadcasts, screen sharing, and cloud-hosted participant access. Configuration appears focused on web-embedded meeting links and clientless join experiences to simplify interactions between customers and store or corporate staff.
Operational coverage targets corporate communication and retail operations within Australia, supporting functions such as sales engagement, customer support interactions, and internal leadership meetings. Governance and workflow controls referenced in the deployment align with meeting scheduling and host permission constructs typical for an organization of this size, and Zoom is explicitly surfaced on the company website as part of the conferencing topology.
|
Forty Winks Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Content Management | Content Management |
|
2017 | 2017 |
|
Forty Winks eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
Forty Winks CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Engagement | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2017 | 2017 |
|
Forty Winks ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
IT Service Management | ITSM |
|
2016 | 2016 |
|
|
|
|
|
IT Service Management | ITSM |
|
2023 | 2023 |
|
Forty Winks PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Forty Winks IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Forty Winks
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Forty Winks Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Forty Winks IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Forty Winks digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Forty Winks Technographics
Forty Winks is a Retail organization based in Australia,
with around 650 employees and annual revenues of $65.0 million.
Forty Winks operates a diverse technology stack with applications such as
MYOB Exo, MYOB Exo POS and Zoom,
covering areas like ERP Financial, Point Of Sale and Audio Video and Web Conferencing.
Forty Winks has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as MYOB and Zoom Video Communications.
Forty Winks recently adopted applications including
Adform in 2023, Freshservice in 2023 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Forty Winks’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Forty Winks’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Forty Winks technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.