Keyfactor
6150 Oak Tree Blvd Suite 200,
Independence, 44131, OH,
United States
Independence, 44131, OH,
United States
1 216-785-2946
Professional Services
Keyfactor Technographics
Keyfactor Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Keyfactor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Keyfactor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Keyfactor has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2022, Terminus ABM Platform for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Keyfactor is running and its propensity to invest more and deepen its relationship with HubSpot , Drift , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Keyfactor revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Keyfactor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Keyfactor Tech Stack and Enterprise Applications
Keyfactor AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Keyfactor implemented Hubspot Live Chat on its public website, deploying the application for real-time visitor engagement and lead capture. Hubspot Live Chat is positioned within the Chatbots and Conversational AI category and operates as an embedded website chat widget to qualify inbound interest and route conversations to internal teams.
The implementation focused on configuring conversational flows, automated qualification prompts, and human handoff rules consistent with Chatbots and Conversational AI best practices. Hubspot Live Chat was configured to record chat transcripts and structured conversation data, enabling consistent handling of inquiries and persistent contact records.
Operationally the deployment sits on Keyfactor’s website and is aligned with front-office sales and customer support workflows, supporting initial contact handling, chat routing, and conversation logging. Integration is centered on Hubspot Live Chat feeding contact and conversation details into HubSpot records, preserving context for follow up by sales or support.
Governance for the rollout emphasized templated messaging, escalation criteria for human agents, and controlled access to conversation histories to align chat interactions with existing engagement processes. The Keyfactor Hubspot Live Chat deployment reflects a lightweight, website-focused use of Chatbots and Conversational AI to standardize inbound engagement and contact capture.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Keyfactor Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, Keyfactor deployed Cisco Webex Meetings as an embedded meeting capability on its corporate website, using Cisco Webex Meetings to provide live customer-facing conferencing. The implementation leverages browser-based join flows, live audio and video conferencing, screen sharing, and meeting recording functionality consistent with Audio Video and Web Conferencing platforms, and it was configured to support appointment-driven demos and remote consultations initiated from site pages.
Keyfactor Cisco Webex Meetings Audio Video and Web Conferencing supports customer engagement, sales demonstrations, and professional services delivery, with the operational scope centered on external-facing sales, marketing, and professional services workflows. Governance emphasized standardized meeting workflows, access controls, and recorded content management to enable cross-departmental use, and the deployment architecture centers on web-embedded meeting endpoints and hosted meeting sessions delivered via the Cisco Webex Meetings application.
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Collaboration | Collaboration |
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2018 | 2018 |
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Keyfactor CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Terminus | Legacy | Terminus ABM Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Keyfactor implemented Terminus ABM Platform on their website to enable Account Based Marketing. The deployment used the Terminus ABM Platform to operationalize account targeting, website personalization, and account-based advertising, configuring campaign orchestration and measurement modules to support demand generation and account engagement workflows. Implementation work emphasized on-site experience controls and audience segmentation, with the Terminus ABM Platform capturing account-level signals to inform campaign refinement.
Operational scope centered on the marketing organization and sales enablement, aligning demand generation and field sellers around prioritized accounts and web engagement behavior. Governance introduced campaign lifecycle workflows, audience definition controls, and content variant management to standardize personalization rules and campaign approvals. The deployment on the Keyfactor website was structured to feed account engagement signals into marketing operations and campaign planning processes consistent with Account Based Marketing architecture.
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Account Based Marketing | CRM |
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2020 | 2020 |
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CRM | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Keyfactor PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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Keyfactor TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Keyfactor PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Keyfactor IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Container Service | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Keyfactor
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Keyfactor Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Keyfactor IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Keyfactor digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Keyfactor Technographics
Keyfactor is a Professional Services organization based in United States,
with around 450 employees and annual revenues of $75.0 million.
Keyfactor operates a diverse technology stack with applications such as
Hubspot Live Chat, Cisco Webex Meetings and Terminus ABM Platform,
covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Account Based Marketing.
Keyfactor has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Cisco Systems and Terminus.
Keyfactor recently adopted applications including
Cisco Webex Meetings in 2022, Salesforce Audience Studio in 2022 and Mouseflow in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Keyfactor’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Keyfactor’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Keyfactor technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.