Nantes, 44200,
France
Kiplin Technographics
Kiplin Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kiplin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Kiplin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kiplin has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Adobe Spark Video for Video Editing in 2019, Hubspot CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kiplin is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kiplin revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kiplin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kiplin Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Spark Video | Video Editing | Content Management | n/a | 2019 | 2019 |
In 2019, Kiplin implemented Adobe Spark Video as a production tool to support its Video Editing needs for marketing and commercial development. The deployment positioned Adobe Spark Video as a lightweight, cloud-first content creation application used to produce short form promotional and social videos that complemented existing creative tooling such as Lumen5 and Canva.
The implementation leveraged standard Video Editing capabilities in Adobe Spark Video, including template-driven assembly, text overlay and titling, simple timeline editing, voiceover and export presets for social platforms. Adobe Spark Video was used alongside Canva for post creative and Lumen5 for alternative video formats, creating a small media asset library and repeatable editing workflows to accelerate content production.
Produced assets were incorporated into social publishing workflows for Facebook, Twitter and LinkedIn, and used as campaign assets within Mailchimp email sends. Video links and campaign artifacts were referenced in HubSpot to support database enrichment and qualification activities, aligning content outputs with lead scoring and outreach sequences.
Operational ownership sat with marketing and commercial teams, who instituted lightweight editorial scheduling and content handoff processes to maintain social cadence and campaign tracking. Mailchimp statistical tools such as soft and hard bounce analysis, open rate monitoring and unsubscribe tracking were used to close the feedback loop between video content, email performance and database qualification.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Kiplin
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Kiplin Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||