Mumbai, 400053,
India
Kolors World India Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kolors World India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Kolors World India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kolors World India has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, WordPress for Web Content Management in 2018, LoyaltyXpert Platform for Customer Loyalty in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kolors World India is running and its propensity to invest more and deepen its relationship with Google , Automattic , LoyaltyXpert or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kolors World India revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kolors World India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2018 | 2018 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LoyaltyXpert | Legacy | LoyaltyXpert Platform | Customer Loyalty | CRM | n/a | 2022 | 2022 |
In 2022, Kolors World India implemented the LoyaltyXpert Platform to establish a channel program within the Customer Loyalty category. The program, branded Kolors Kutumb and built by LoyaltyXpert, was designed to engage electricians and other trade partners across India and to onboard approximately 40,000 channel partners into a centralized loyalty scheme.
The LoyaltyXpert Platform configuration emphasized cashback redemptions and automated reward workflows, using onboarding automation and partner communication capabilities to drive participation. Functional capabilities implemented included reward issuance and redemption logic, automated workflow orchestration for reward lifecycle events, promotion management and reconciliation workflows, and partner communications modules to distribute offers and confirmations.
Operational scope covered channel sales, partner management and finance functions across India with onboarding and ongoing engagement processes centralized in the LoyaltyXpert Platform. Governance was formalized through centralized reward rules and automated reconciliation processes, and rollout focused on channel partner onboarding and ongoing operationalization. Outcomes reported from the implementation include reduced promotion and reconciliation costs, improved partner communication, and increased repeat orders among the trade partner base.
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Tag Management | CRM |
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2024 | 2024 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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