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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Kraft Technology Group Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Crewhu Legacy Crewhu Employee Recognition and Rewards Management HCM n/a 2022 2022
In 2022, Kraft Technology Group deployed Crewhu to gamify CSAT and NPS and to run contests and recognition programs for its help-desk teams in the Nashville region. Crewhu functioned as an Employee Recognition and Rewards Management application supporting both HR employee recognition processes and CRM customer feedback processes within the firm. The deployment emphasized category-aligned capabilities, including gamification of agent performance, configurable contests and rewards, public recognition feeds and leaderboards, and automated capture of CSAT and NPS feedback to drive agent-facing prompts. Crewhu was configured to translate customer feedback into recognition events and to sustain contest cycles that align with service desk KPIs. Operational scope focused on help-desk and customer service functions in the Nashville region, with HR using the platform to administer recognition and reward programs. Access and workflows were organized around agent, supervisor and HR roles to ensure recognition cadence, visibility and program administration remained consistent across the support teams. Governance activities established contest rules, recognition criteria and a feedback loop from customer satisfaction scores into agent coaching and rewards. The case narrative reports outcomes of 99% CSAT and 45% year-over-year growth following the Crewhu deployment, indicating strong alignment between the Employee Recognition and Rewards Management application and both HR and customer feedback processes.
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LiveChat, Inc. Legacy LiveChat Chatbots and Conversational AI AI-Powered Application n/a 2017 2017
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoom Video Communications Legacy Zoom Audio Video and Web Conferencing Collaboration n/a 2020 2020
Collaboration Collaboration 2017 2017
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2017 2017
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2023 2023
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2013 2013
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at Kraft Technology Group
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Kraft Technology Group Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Kraft Technology Group Technographics

Kraft Technology Group is a Professional Services organization based in United States, with around 10 employees and annual revenues of $1.0 million.

Kraft Technology Group operates a diverse technology stack with applications such as Crewhu, LiveChat and Zoom, covering areas like Employee Recognition and Rewards Management, Chatbots and Conversational AI and Audio Video and Web Conferencing.

Kraft Technology Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Crewhu, LiveChat, Inc. and Zoom Video Communications.

Kraft Technology Group recently adopted applications including MailerLite in 2023, Choopa in 2023 and Crewhu in 2022, highlighting its ongoing modernization strategy.

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Our research team continuously updates Kraft Technology Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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