Nashville, 37228-1364, TN,
United States
Kraft Technology Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Kraft Technology Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Kraft Technology Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kraft Technology Group has purchased the following applications: Crewhu for Employee Recognition and Rewards Management in 2022, LiveChat for Chatbots and Conversational AI in 2017, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kraft Technology Group is running and its propensity to invest more and deepen its relationship with Crewhu , LiveChat, Inc. , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kraft Technology Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kraft Technology Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crewhu | Legacy | Crewhu | Employee Recognition and Rewards Management | HCM | n/a | 2022 | 2022 |
In 2022, Kraft Technology Group deployed Crewhu to gamify CSAT and NPS and to run contests and recognition programs for its help-desk teams in the Nashville region. Crewhu functioned as an Employee Recognition and Rewards Management application supporting both HR employee recognition processes and CRM customer feedback processes within the firm.
The deployment emphasized category-aligned capabilities, including gamification of agent performance, configurable contests and rewards, public recognition feeds and leaderboards, and automated capture of CSAT and NPS feedback to drive agent-facing prompts. Crewhu was configured to translate customer feedback into recognition events and to sustain contest cycles that align with service desk KPIs.
Operational scope focused on help-desk and customer service functions in the Nashville region, with HR using the platform to administer recognition and reward programs. Access and workflows were organized around agent, supervisor and HR roles to ensure recognition cadence, visibility and program administration remained consistent across the support teams.
Governance activities established contest rules, recognition criteria and a feedback loop from customer satisfaction scores into agent coaching and rewards. The case narrative reports outcomes of 99% CSAT and 45% year-over-year growth following the Crewhu deployment, indicating strong alignment between the Employee Recognition and Rewards Management application and both HR and customer feedback processes.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2023 | 2023 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||