Kranz & Associates
830 Menlo Avenue, Suite 100,
Menlo Park, 94025, CA,
United States
Menlo Park, 94025, CA,
United States
1 650-854-4400
Professional Services
Kranz & Associates Technographics
Kranz & Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kranz & Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Kranz & Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Kranz & Associates has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Microsoft 365 for Collaboration in 2020, WooCommerce for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kranz & Associates is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kranz & Associates revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kranz & Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kranz & Associates Tech Stack and Enterprise Applications
Kranz & Associates ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Kranz & Associates implemented Oracle NetSuite ERP to establish a centralized ERP Financial core for its finance and accounting operations. The deployment was targeted at a 150 employee professional services firm headquartered in the United States, aiming to standardize billing and revenue management across its service lines.
Oracle NetSuite ERP was configured with core general ledger, accounts payable, accounts receivable, cash management, and revenue recognition capabilities, supplemented by project accounting and professional services billing functionalities consistent with ERP Financial implementations. Configuration focused on a unified chart of accounts, automated journal entry and close sequences, and role based access for accounting and finance users to support month end close and compliance workflows.
Operational coverage included finance, accounting, project managers, and service delivery teams, with the Oracle NetSuite ERP instance providing consolidated financial reporting and dashboarding for profit and loss, balance sheet, and project profitability views. The implementation emphasized transaction level audit trails and standardized invoice to cash procedures to align professional services billing with accounting controls.
Governance adjustments formalized ownership of chart of accounts, period close calendars, and change control for financial configurations, enabling a single source of truth for financial data within Oracle NetSuite ERP. Process restructuring centered on centralized financial controls and standardized workflows for billing, collections, and period close across the organization.
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ERP Financial | ERP |
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2013 | 2013 |
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Kranz & Associates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Kranz & Associates implemented Microsoft 365 to establish a unified Collaboration environment for its 150 person professional services firm based in the United States. The public website references Microsoft 365 usage, indicating active tenant level services driving productivity and content delivery tied to the corporate web presence.
The Microsoft 365 deployment centers on standard Collaboration capabilities, including Exchange Online for email, SharePoint Online for team sites and document libraries, Microsoft Teams for real time chat and meetings, OneDrive for Business for personal file storage, and the Office application suite for content creation. These functional modules support core consulting workflows around document collaboration, project communication, and internal knowledge sharing.
Operationally the implementation aligns with a tenant based architecture under Microsoft 365, with centralized administration for user provisioning and license management and identity services driving authentication. The presence on the corporate website suggests configuration that exposes Microsoft hosted assets for external access while maintaining managed internal collaboration services.
Governance is organized around administrative control of the Microsoft 365 tenant, incorporating role based admin tasks, centralized policy configuration for external sharing and access, and standard Collaboration governance patterns for permissions and content lifecycle. Configuration and rollout decisions are consistent with typical professional services requirements for firmwide collaboration, secure document sharing, and integrated productivity tooling under Microsoft 365.
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Kranz & Associates eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Kranz & Associates implemented WooCommerce on its public website to add eCommerce capabilities. The deployment uses the WooCommerce platform to present a service catalog and client-facing transaction flows as part of the firm’s website presence. This implementation ties Kranz & Associates, WooCommerce, eCommerce, and the professional services business function for online service bookings and product sales.
Configuration emphasizes standard WooCommerce functional modules, including catalog management, shopping cart and checkout, and native order management and reporting capabilities. The solution is deployed within the company WordPress site, leveraging plugin-based extensions for payments, tax calculation and email notifications rather than custom middleware. Operational ownership is handled through website administration and marketing teams, supporting client acquisition and online service transactions in the United States.
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Kranz & Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Kranz & Associates PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Kranz & Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Kranz & Associates CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Kranz & Associates
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CEO & Founder | CXO | Finance | |
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Partner | Manager | Finance | |
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Chief Financial Officer | CXO | Finance | |
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VP Finance | VP | Finance | |
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Controller | Director | Finance | |
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CEO | CXO | Finance | |
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CRO & SVP Business Development | VP | Finance | |
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Managing Director, Technical Accounting Practice Leader | Director | Finance | |
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Apps Being Evaluated by Kranz & Associates Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kranz & Associates IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kranz & Associates digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Kranz & Associates Technographics
Kranz & Associates is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $10.0 million.
Kranz & Associates operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and WooCommerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Kranz & Associates has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Automattic.
Kranz & Associates recently adopted applications including
ZoomInfo Chorus in 2021, Hubspot Marketing Automation in 2021 and Oracle Netsuite Bronto Marketing Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kranz & Associates’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kranz & Associates’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kranz & Associates technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.