KRM AG Technographics
KRM AG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by KRM AG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 KRM AG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that KRM AG has purchased the following applications: Microsoft 365 for Collaboration in 2016, Dynamicweb Ecommerce AX for eCommerce in 2017, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems KRM AG is running and its propensity to invest more and deepen its relationship with Microsoft , Dynamicweb Software , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing KRM AG revenues, which have grown to $260.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for KRM AG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
KRM AG Tech Stack and Enterprise Applications
KRM AG Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, KRM AG deployed Microsoft 365 as its Collaboration platform. The rollout targeted the company’s Austrian operations and provisioned services for roughly 2,000 employees across corporate and back‑office functions.
Implementation focused on core Microsoft 365 capabilities aligned with the Collaboration category, with configuration of cloud email, document management, team collaboration, and file synchronization services. Microsoft 365 was used to centralize mail and calendaring, SharePoint Online style document libraries, Microsoft Teams for synchronous collaboration, and OneDrive for individual file storage and sync.
KRM AG uses Microsoft 365 on their website to surface content and provide employee access, integrating corporate communications with the collaboration environment. Operational coverage included corporate communications, HR, and finance teams, with user accounts and access managed within the Microsoft 365 tenant for Austria.
Governance centered on centralized administration, role based access controls, and defined collaboration workflows to standardize departmental usage. The Microsoft 365 deployment frames Collaboration as a core business function at KRM AG and is reflected in ongoing use on the company website.
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KRM AG eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dynamicweb Software | Legacy | Dynamicweb Ecommerce AX | eCommerce | eCommerce | n/a | 2017 | 2018 |
In 2017, KRM AG implemented Dynamicweb Ecommerce AX to launch a new B2B portal supporting its sales and distribution operations within the retail business owned by Ecco Holding. The deployment centered on Dynamicweb Ecommerce AX as the eCommerce application to provide a web storefront and transactional layer for business customers.
The implementation included catalog and product information management for approximately 4,000 unique products, B2B account and customer-specific cataloging, tiered pricing and discount rules, and order management capabilities to accept and process purchase orders and quotations. Standard eCommerce functional workflows were configured, including catalog segmentation, checkout and order capture, and inventory-aware availability checks.
Dynamics AX integration was a core technical component, providing synchronized master data flows and operational reconciliation between the Dynamicweb Ecommerce AX storefront and the AX ERP system. The integration focused on product master and price propagation, inventory availability updates, and order posting to Dynamics AX to support downstream fulfillment and financial posting. The live scope covered 300 retailer accounts across 18 countries, establishing multi-country commerce reach for KRM AG.
Operational governance was organized around the sales and distribution organization, with centralized catalog governance and retailer onboarding processes to manage account-specific catalogs and pricing. The rollout emphasized B2B portal adoption by wholesale customers and ongoing operational ownership by commercial teams, with configuration controls for catalog updates and order handling workflows.
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KRM AG CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, KRM AG implemented Intuit Mailchimp as its Marketing Automation solution. The deployment is focused on the company website where Intuit Mailchimp is used to capture email signups and manage customer lists for the retail business. This implementation supports marketing and eCommerce business functions within KRM AG, centralizing digital subscriber handling and campaign execution.
Functional capabilities in use include audience segmentation, email campaign creation and scheduling, automated welcome and nurture flows, and embedded website signup forms, consistent with Marketing Automation workflows. Intuit Mailchimp is configured as a cloud delivered SaaS application integrated into public web pages to capture leads and maintain subscription preferences. Governance is exercised through centralized audience lists and campaign approval workflows managed by the marketing and digital commerce teams to ensure consistent messaging and consent management.
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KRM AG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at KRM AG
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by KRM AG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from KRM AG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the KRM AG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD KRM AG Technographics
KRM AG is a Retail organization based in Austria,
with around 2000 employees and annual revenues of $260.0 million.
KRM AG operates a diverse technology stack with applications such as
Microsoft 365, Dynamicweb Ecommerce AX and Intuit Mailchimp,
covering areas like Collaboration, eCommerce and Marketing Automation.
KRM AG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Dynamicweb Software and Intuit.
KRM AG recently adopted applications including
Intuit Mailchimp in 2019, Rackspace Cloud in 2018 and Dynamicweb Ecommerce AX in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of KRM AG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates KRM AG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete KRM AG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.