Kronan Technographics
Kronan Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Kronan and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 960 Kronan employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Kronan has purchased the following applications: Microsoft 365 for Collaboration in 2015, DatoCMS for Content Management in 2022, RELEX Automatic Replenishment and Allocation for Allocation and Replenishment in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Kronan is running and its propensity to invest more and deepen its relationship with Microsoft , Dato , RELEX Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Kronan revenues, which have grown to $327.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Kronan intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Kronan Tech Stack and Enterprise Applications
Kronan Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Kronan implemented Microsoft 365 as its Collaboration platform. Microsoft 365 is referenced on their public website and was provisioned to serve as the primary collaboration layer for the retailer's operations. The deployment targeted Kronan's approximately 960 employees across retail stores and corporate functions, positioning Microsoft 365 to support internal communications and document workflows across the organization.
The Microsoft 365 implementation centers on a cloud-hosted tenant delivering core Collaboration capabilities such as enterprise email, real-time communications and meetings, team chat, and document and intranet services consistent with the category. Configuration work emphasized centralized tenant administration, identity aligned user provisioning, and content governance to manage document lifecycle and access controls across store and corporate workstreams. This positions Kronan Microsoft 365 Collaboration as a cross-functional business function supporting collaboration, knowledge sharing, and operational information flows for retail and corporate teams.
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Kronan Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dato | Legacy | DatoCMS | Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Kronan implemented DatoCMS as its Content Management platform for the corporate website. The DatoCMS deployment is used to centralize public site content, enabling structured content models, media asset management, and API-driven delivery to the front-end presentation layer. DatoCMS is employed to manage product information and marketing pages, supporting programmatic content access and decoupled rendering workflows.
The implementation emphasizes content modeling, editorial workflows, role-based authoring, and staged publishing to support marketing and merchandising updates. Operational coverage is focused on the Kronan website, impacting site operations, marketing content production, and e-commerce merchandising processes. Governance centers on editorial control and content staging within DatoCMS, with the platform serving as the canonical source of structured content for the site front end.
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Kronan SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RELEX Solutions | Legacy | RELEX Automatic Replenishment and Allocation | Allocation and Replenishment | SCM | n/a | 2024 | 2024 |
In 2024, Kronan implemented RELEX Automatic Replenishment and Allocation in the Allocation and Replenishment category to automate supply chain operations across its grocery network. The program targets all relevant product categories with particular emphasis on fresh produce, reflecting Kronan's strategic focus on freshness, quality, and responsible purchasing.
The deployment configures RELEX Automatic Replenishment and Allocation to use ML driven forecasting, automated replenishment rules, and allocation logic to support product introductions, promotions, and event driven demand changes. Functional capabilities implemented include demand forecasting, automated reorder generation, and allocation planning to align stock across channels and perishable categories.
The implementation covers Kronan's four distribution centers and the retailer store replenishment processes, and the project implementation is supported by Supply Chain Company, a RELEX partner. Integrations emphasize orchestration of replenishment between DCs and store networks and operationalization of allocation recommendations into DC and store workflows.
Governance is led by Kronan supply chain leadership with program delivery supported jointly by RELEX and Supply Chain Company, and rollout is organized by category activation across the four DCs. Outcomes stated by the parties include improved product availability, reduced inventory carrying costs, and minimized spoilage, reinforcing Kronan's sustainability and operational excellence objectives.
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Kronan CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
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|
Tag Management | CRM |
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2018 | 2018 |
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Kronan ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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Kronan IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Kronan
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Kronan Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Kronan IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Kronan digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Kronan Technographics
Kronan is a Retail organization based in Iceland,
with around 960 employees and annual revenues of $327.0 million.
Kronan operates a diverse technology stack with applications such as
Microsoft 365, DatoCMS and RELEX Automatic Replenishment and Allocation,
covering areas like Collaboration, Content Management and Allocation and Replenishment.
Kronan has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Dato and RELEX Solutions.
Kronan recently adopted applications including
RELEX Automatic Replenishment and Allocation in 2024, DatoCMS in 2022 and Sentry in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Kronan’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Kronan’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Kronan technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.