KU64
Kurfurstendamm 64,
Berlin, 10707,
Germany
Berlin, 10707,
Germany
49 30 864 7320
Leisure and Hospitality
KU64 Technographics
KU64 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by KU64 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 KU64 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that KU64 has purchased the following applications: Personio ATS for Applicant Tracking System in 2022, Superchat for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems KU64 is running and its propensity to invest more and deepen its relationship with Personio , Superchat , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing KU64 revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for KU64 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
KU64 Tech Stack and Enterprise Applications
KU64 HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, KU64 deployed Personio ATS as their Applicant Tracking System on their public website. The deployment surfaces job postings and candidate intake directly from ku64.de into Personio ATS, establishing the company careers entry point within the vendor application.
The implementation centers on Applicant Tracking System capabilities, including centralized job posting management, candidate intake forms, pipeline tracking, candidate profiles, and interview scheduling workflows typical for ATS deployments. Personio ATS is configured to capture web-sourced applications and to standardize candidate data for HR processing, aligning online application fields with the internal recruiting structure.
Operational coverage focuses on KU64s HR and recruiting function across the Germany-based business, routing applicants from the website to hiring managers and HR users in Personio ATS. The solution is positioned as the primary hiring intake system for the company, consolidating web applications into a single recruitment workflow.
Governance emphasis is on standardizing application intake and recruiter workflows within Personio ATS, enabling consistent screening and interview orchestration through the Applicant Tracking System. Configuration and role-based access within Personio ATS support HR ownership of candidate lifecycles while keeping the public careers interface on ku64.de as the initial engagement point.
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KU64 AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Superchat | Legacy | Superchat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, KU64 implemented Superchat on its website. The Superchat implementation is categorized as Chatbots and Conversational AI and is deployed as a customer-facing web chat widget on ku64.de to support guest interaction for the leisure and hospitality operator KU64.
Functional configuration of Superchat includes conversational FAQ flows, intent recognition with scripted response templates, session-level conversation logging, and configurable handoff to human agents, aligning the Superchat Chatbots and Conversational AI deployment with customer service and front-of-house functions. Rollout and governance are centered on site operations and guest services teams, using phased activation across web pages and ongoing review of conversation logs to tune response flows, with no external system integrations specified in the available source.
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KU64 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 KU64 implemented Microsoft 365 to consolidate Collaboration across its leisure and hospitality operations in Germany. The deployment positioned Microsoft 365 as the primary Collaboration platform supporting email, chat, scheduling, and document collaboration for corporate staff and guest-facing teams, and use of Microsoft 365 artifacts is observable on the KU64 website.
Configuration centered on core Microsoft 365 services including Exchange Online for email, Microsoft Teams for meetings and chat, SharePoint Online and OneDrive for file storage and document collaboration, and Azure Active Directory for identity and access management. Device and endpoint controls were handled via Intune while tenant-level administration applied role-based access controls and content governance policies across departments. Operational scope covered back-office functions such as finance and HR as well as front-of-house guest services, centralized under a single Microsoft 365 tenant to streamline account provisioning and access. The implementation emphasized Collaboration workflows, centralized file management, and cloud-native communication tools consistent with common collaboration architectures.
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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KU64 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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KU64 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at KU64
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by KU64 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from KU64 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the KU64 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD KU64 Technographics
KU64 is a Leisure and Hospitality organization based in Germany,
with around 200 employees and annual revenues of $30.0 million.
KU64 operates a diverse technology stack with applications such as
Personio ATS, Superchat and Microsoft 365,
covering areas like Applicant Tracking System, Chatbots and Conversational AI and Collaboration.
KU64 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Personio, Superchat and Microsoft.
KU64 recently adopted applications including
Personio ATS in 2022, Superchat in 2022 and Hubspot CRM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of KU64’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates KU64’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete KU64 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.