KUMPULAN KARANGKRAF Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by KUMPULAN KARANGKRAF and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 KUMPULAN KARANGKRAF employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that KUMPULAN KARANGKRAF has purchased the following applications: Microsoft 365 for Collaboration in 2023, Layout A7 Pro for Digital Asset Management in 2019, Innity DMP for Data Management Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems KUMPULAN KARANGKRAF is running and its propensity to invest more and deepen its relationship with Microsoft , Layout International , Innity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing KUMPULAN KARANGKRAF revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for KUMPULAN KARANGKRAF intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2023 | 2023 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Layout International | Legacy | Layout A7 Pro | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
In 2019, KUMPULAN KARANGKRAF implemented Layout A7 Pro, a Digital Asset Management solution deployed by Layout International. The engagement specifically deployed NewsPublish and the A7pro Digital Archiving System to streamline production for Sinar Harian and to expand the group's multi-platform publishing capabilities across Malaysia.
The implementation emphasized editorial workflow orchestration and digital publishing improvements. Functional modules included NewsPublish for newsroom publishing workflows and the A7pro Digital Archiving System for asset lifecycle management, archival ingestion, and searchable digital archives, aligning with standard Digital Asset Management capabilities for content indexing and retrieval.
The program was announced as a solution partnership to support Karangkraf's digital transformation, with rollout focused on the group's publishing operations across Malaysia. Governance centered on editorial process alignment and workflow standardization to support multi-platform publishing and consistent digital archiving practices.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Innity | Legacy | Innity DMP | Data Management Platform | CRM | n/a | 2017 | 2017 |
In 2017, KUMPULAN KARANGKRAF onboarded Innity DMP, deploying a Data Management Platform to unify publisher data and monetise reader segments across its digital properties in Malaysia. The implementation targeted publisher monetisation and marketing outcomes, positioning Innity DMP to centralise audience profiles and standardise segment definitions across sites and content verticals.
The deployment configured core Data Management Platform capabilities including data ingestion and normalization, audience stitching and profile management, segmentation and cohort creation, and segment activation workflows for ad operations. Innity DMP was used to create behaviorally driven reader segments and to operationalise audience insights for commercial and marketing use cases within Karangkraf's publishing stack.
Operational coverage focused on Karangkraf's owned properties in Malaysia and integrated with programmatic sell side channels to enable automated segment monetisation, according to Innity's announcement. The implementation oriented on audience export interfaces and activation endpoints to support programmatic buyers and campaign measurement while retaining centralized control of segment definitions and targeting logic in the DMP.
Governance emphasized centralized segment governance and activation policies managed by ad operations and commercial leads to ensure consistent monetisation rules across properties. Outcomes cited in the announcement included improved audience insights and enabled programmatic sell side integration that supported monetisation of reader segments through Innity DMP.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||