Fleurance, 32500,
France
Laboratoires Maurice Messegue Technographics
Laboratoires Maurice Messegue Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Laboratoires Maurice Messegue and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Laboratoires Maurice Messegue employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Laboratoires Maurice Messegue has purchased the following applications: WSHOP eCommerce for eCommerce in 2019, Hotjar for Customer Experience in 2020, Pathwire MailJet for Transactional Email in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Laboratoires Maurice Messegue is running and its propensity to invest more and deepen its relationship with WSHOP , Skeepers , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Laboratoires Maurice Messegue revenues, which have grown to $11.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Laboratoires Maurice Messegue intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Laboratoires Maurice Messegue Tech Stack and Enterprise Applications
Laboratoires Maurice Messegue eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WSHOP | Legacy | WSHOP eCommerce | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Laboratoires Maurice Messegue deployed WSHOP eCommerce to power direct online sales on its corporate website, the primary public commerce channel for the French specialty chemicals and natural products company. Laboratoires Maurice Messegue uses WSHOP eCommerce in the eCommerce category to support online sales and order management functions, aligning the application with product presentation, customer checkout, and digital storefront operations.
The WSHOP eCommerce implementation is embedded in the company website and configured to provide standard eCommerce functional modules such as product catalog management, shopping cart and checkout workflows, payment capture configuration, inventory status visibility, and order management processing. Operational coverage centers on commercial and fulfillment processes, with marketing and customer service teams using the storefront for promotions and customer inquiries, and administrative users managing product data and order lifecycles through role based access controls. Governance changes focused on consolidating online product publishing and order processing into the WSHOP eCommerce administration interface, creating a single operational workflow for online sales from storefront to fulfillment.
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Product Review Management | eCommerce |
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2018 | 2018 |
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Laboratoires Maurice Messegue CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Laboratoires Maurice Messegue deployed Hotjar on its public website to capture user behavior and qualitative feedback as part of Customer Experience. The Hotjar implementation focused on standard modules including session recordings, heatmaps, form analytics, conversion funnels and on-page feedback widgets. Instrumentation was implemented through the Hotjar tracking script embedded in site templates, operating at the web channel level for the corporate site, and configured to support behavioral analysis and content optimization workflows. This configuration reflects Customer Experience practices appropriate to a small specialty consumer brand.
Operational ownership centers on marketing and e-commerce functions, with Hotjar data used to prioritize UX and content changes and to inform merchandising and promotional decisions. Governance has been organized around periodic review cycles and role-based access within Hotjar, with event tagging and funnel definitions managed inside the application to support campaign measurement and iterative website updates. The deployment links Laboratoires Maurice Messegue Hotjar Customer Experience marketing and product analytics functions across the France-based website.
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Laboratoires Maurice Messegue PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2021 | 2021 |
In 2021, Laboratoires Maurice Messegue deployed Pathwire MailJet. Laboratoires Maurice Messegue uses Pathwire MailJet as its Transactional Email solution for website-driven customer communications and outbound message delivery.
The implementation is integrated with the company website, leveraging Mailjet SMTP relay and REST API patterns to orchestrate event-triggered messages such as contact-form responses and notification emails. Operational governance is centralized within the small internal web and marketing team, with template management, deliverability controls, and bounce handling configured inside Pathwire MailJet to support the company website in France.
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Laboratoires Maurice Messegue IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Laboratoires Maurice Messegue CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Laboratoires Maurice Messegue
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Apps Being Evaluated by Laboratoires Maurice Messegue Executives
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