Oulu, 90400,
Finland
Labroc Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Labroc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Labroc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Labroc has purchased the following applications: Microsoft 365 for Collaboration in 2015, Vainu Platform for Account Based Marketing in 2018, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Labroc is running and its propensity to invest more and deepen its relationship with Microsoft , Vainu , Trustmary or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Labroc revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Labroc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vainu | Legacy | Vainu Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Labroc implemented Vainu Platform as its Account Based Marketing solution to define clear goals and routines for sales. The initiative was driven by the need to formalize sales targets and repeatable prospecting behavior within the small professional services organization.
The Vainu Platform deployment centered on Vainun Yritystieto as an operational data layer, configured to support account discovery, firmographic targeting, prospect enrichment, and prioritized prospect lists. Vainu Platform functions were aligned with typical Account Based Marketing workflows, enabling the sales team to identify target accounts and maintain enriched company profiles for outreach and follow up.
Operational scope covered Labroc's sales organization in Finland, where the application was embedded into daily sales routines and prospecting cadences. The implementation emphasized data-driven account selection and routine definition rather than broad cross-department rollouts, keeping the architecture and usage focused on sales enablement and outreach orchestration.
Governance changes included defining measurable sales routines and formalizing responsibility for maintaining company data and prospect lists. Managing director Leo Partanen described Vainun Yritystieto as an integral part of the current sales process and a very important part of the team's success, reflecting leadership endorsement of the new Account Based Marketing practices.
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Customer Experience | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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