AI Buyer Insights:

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Labroc Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Vainu Legacy Vainu Platform Account Based Marketing CRM n/a 2018 2018
In 2018, Labroc implemented Vainu Platform as its Account Based Marketing solution to define clear goals and routines for sales. The initiative was driven by the need to formalize sales targets and repeatable prospecting behavior within the small professional services organization. The Vainu Platform deployment centered on Vainun Yritystieto as an operational data layer, configured to support account discovery, firmographic targeting, prospect enrichment, and prioritized prospect lists. Vainu Platform functions were aligned with typical Account Based Marketing workflows, enabling the sales team to identify target accounts and maintain enriched company profiles for outreach and follow up. Operational scope covered Labroc's sales organization in Finland, where the application was embedded into daily sales routines and prospecting cadences. The implementation emphasized data-driven account selection and routine definition rather than broad cross-department rollouts, keeping the architecture and usage focused on sales enablement and outreach orchestration. Governance changes included defining measurable sales routines and formalizing responsibility for maintaining company data and prospect lists. Managing director Leo Partanen described Vainun Yritystieto as an integral part of the current sales process and a very important part of the team's success, reflecting leadership endorsement of the new Account Based Marketing practices.
Customer Experience CRM 2021 2021
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Twilio Legacy Twilio Sendgrid Transactional Email PaaS n/a 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at Labroc
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Labroc Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Labroc Technographics

Labroc is a Professional Services organization based in Finland, with around 50 employees and annual revenues of $5.0 million.

Labroc operates a diverse technology stack with applications such as Microsoft 365, Vainu Platform and Twilio Sendgrid, covering areas like Collaboration, Account Based Marketing and Transactional Email.

Labroc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, Vainu and Twilio.

Labroc recently adopted applications including Trustmary in 2021, Twilio Sendgrid in 2020 and Hetzner in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Labroc’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Labroc’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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