Oulu, 90400,
Finland
Labroc Technographics
Labroc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Labroc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Labroc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Labroc has purchased the following applications: Microsoft 365 for Collaboration in 2015, Vainu Platform for Account Based Marketing in 2018, Twilio Sendgrid for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Labroc is running and its propensity to invest more and deepen its relationship with Microsoft , Vainu , Trustmary or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Labroc revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Labroc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Labroc Tech Stack and Enterprise Applications
Labroc Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Labroc implemented Microsoft 365 for Collaboration. The Finland based professional services firm provisioned a cloud hosted Microsoft 365 tenant to support 50 employees and centralize productivity across professional services business functions. Microsoft 365 is referenced on Labroc's website, indicating the use of Microsoft cloud services for email, calendar, and document access as part of its public technology footprint.
Configuration emphasizes core Microsoft 365 capabilities aligned with the Collaboration category, including Exchange Online for email, SharePoint Online for document management, Microsoft Teams for real time collaboration, and OneDrive for Business for personal file sync. Governance and operational practices are consistent with a tenant based deployment, focusing on centralized user provisioning, role based access control, identity management, and content organization to support company wide collaboration across departments.
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Labroc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vainu | Legacy | Vainu Platform | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Labroc implemented Vainu Platform as its Account Based Marketing solution to define clear goals and routines for sales. The initiative was driven by the need to formalize sales targets and repeatable prospecting behavior within the small professional services organization.
The Vainu Platform deployment centered on Vainun Yritystieto as an operational data layer, configured to support account discovery, firmographic targeting, prospect enrichment, and prioritized prospect lists. Vainu Platform functions were aligned with typical Account Based Marketing workflows, enabling the sales team to identify target accounts and maintain enriched company profiles for outreach and follow up.
Operational scope covered Labroc's sales organization in Finland, where the application was embedded into daily sales routines and prospecting cadences. The implementation emphasized data-driven account selection and routine definition rather than broad cross-department rollouts, keeping the architecture and usage focused on sales enablement and outreach orchestration.
Governance changes included defining measurable sales routines and formalizing responsibility for maintaining company data and prospect lists. Managing director Leo Partanen described Vainun Yritystieto as an integral part of the current sales process and a very important part of the team's success, reflecting leadership endorsement of the new Account Based Marketing practices.
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Customer Experience | CRM |
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2021 | 2021 |
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Labroc PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Labroc implemented Twilio Sendgrid for Transactional Email to power transactional messaging on its public website. Twilio Sendgrid was integrated into the website to handle transactional email workflows such as account notifications and form driven acknowledgements, using Transactional Email capabilities like Web API and SMTP relay for outbound delivery. The implementation emphasized delivery configuration and authentication to support reliable message sending from web forms and application triggered notifications.
Configuration work focused on reusable transactional templates, API key based authentication, suppression lists, and event webhooks for delivery and engagement tracking, aligning with Transactional Email operational patterns. Labroc's use of Twilio Sendgrid for Transactional Email supports customer facing notifications and internal service workflows across the company's web presence. Governance centered on centralized template management and credential control to ensure consistent messaging and maintain deliverability standards.
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Labroc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Labroc
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Labroc Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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