Norwell, 2061, MA,
United States
Lalone Design Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lalone Design and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Lalone Design employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lalone Design has purchased the following applications: For Marketing Matters Platform for Marketing Automation in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lalone Design is running and its propensity to invest more and deepen its relationship with For Marketing Matters or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lalone Design revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lalone Design intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| For Marketing Matters | Legacy | For Marketing Matters Platform | Marketing Automation | CRM | n/a | 2016 | 2016 |
In 2016, Lalone Design engaged For Marketing Matters for the Building a Strong Foundation program and implemented the For Marketing Matters Platform for Marketing Automation. The engagement defined ideal clients, developed product offerings, established the brand and delivered a new logo and website as marketing support in Massachusetts within the United States.
For Marketing Matters Platform was used for basic marketing automation, inferred to include lead capture and nurture workflows aligned to the newly defined client profiles and product lines. Configuration emphasis was on capture forms, email nurture sequences and contact segmentation to align website inquiries with ongoing marketing outreach.
Operational scope centered on the marketing function at Lalone Design, with the website and For Marketing Matters Platform driving lead acquisition and initial client engagement. Governance and process work concentrated on standardizing lead capture procedures, documenting target buyer definitions created during the engagement and creating clear handover points between marketing and client service teams.
The For Marketing Matters Platform serves as the centralized Marketing Automation layer supporting the brand and website assets produced by the engagement. This implementation links Lalone Design, For Marketing Matters Platform, Marketing Automation and the marketing business function as a coordinated set of capabilities for demand capture and nurture.
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