AI Buyer Insights:

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● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

Laramar
Location
7555 East Hampden Ave, Suite 250,
Denver, 80231, CO,
United States
Website
https://www.laramar.com/
Phone
1 303-991-0094
Artw industry
Construction and Real Estate
Employee
Revenue

Laramar Technographics

Laramar Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Laramar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 520 Laramar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Laramar has purchased the following applications: RealPage Rainmaker LRO for Enterprise Asset Management in 2013, Microsoft 365 for Collaboration in 2016, PERQ Platform for Marketing Analytics, Marketing Automation in 2025 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Laramar is running and its propensity to invest more and deepen its relationship with RealPage , Yardi , Engrain or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Laramar revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Laramar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Laramar Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
RealPage Legacy RealPage Rainmaker LRO Enterprise Asset Management ERP Services and Operations n/a 2013 2013
Real Estate Property Management ERP Services and Operations 2018 2018
Real Estate Property Management ERP Services and Operations 2021 2021
Real Estate Property Management ERP Services and Operations 2013 2013
Revenue Cycle Management ERP Services and Operations 2018 2018
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PERQ Legacy PERQ Platform Marketing Analytics, Marketing Automation CRM n/a 2025 2025
In 2025 Laramar Group ran a 90-day pilot implementing the PERQ Platform to evaluate Marketing Analytics,Marketing Automation across its multifamily portfolio in the United States. The engagement was scoped to automate website lead capture, deploy AI chat for inbound engagement, enable tour scheduling, and establish nurture workflows to support marketing/CRM and leasing operations. The PERQ Platform deployment concentrated on configurable lead capture and conversational AI capabilities, tour scheduling automation, and automated nurture sequences tied to lead lifecycle stages. Configuration work included form and chat funnel instrumentation, rule-based lead routing to leasing workflows, and scheduling orchestration to convert inbound interest into booked tours. Operational coverage extended across property-level leasing teams and central marketing functions within Laramar Group, integrating PERQ-driven capture and conversational flows into existing marketing and CRM workflows without naming specific third party systems. The implementation emphasized handoff automation to leasing operations and automated follow-up sequences to reduce manual lead management and accelerate tour conversion processes. The pilot ran for 90 days and, according to PERQ's case study, delivered a 182% increase in lead-to-tour conversions, 90.4% of tours scheduled via the PERQ Platform, and 2,858 hours saved in lead management. Governance changes centered on moving lead triage and scheduling from manual processes to platform-driven automation, with the PERQ Platform positioned as the primary capture and scheduling layer for marketing analytics and automation initiatives.
Real Estate CRM CRM 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
IT Decision Makers and Key Stakeholders at Laramar
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Laramar Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Laramar Technographics

Laramar is a Construction and Real Estate organization based in United States, with around 520 employees and annual revenues of $100.0 million.

Laramar operates a diverse technology stack with applications such as RealPage Rainmaker LRO, Microsoft 365 and PERQ Platform, covering areas like Enterprise Asset Management, Collaboration and Marketing Analytics, Marketing Automation.

Laramar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as RealPage, Microsoft and PERQ.

Laramar recently adopted applications including PERQ Platform in 2025, Engrain in 2021 and Google Cloud Platform (GCP) in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Laramar’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Laramar’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Laramar technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.