Laramar
7555 East Hampden Ave, Suite 250,
Denver, 80231, CO,
United States
Denver, 80231, CO,
United States
1 303-991-0094
Construction and Real Estate
Laramar Technographics
Laramar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Laramar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 520 Laramar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Laramar has purchased the following applications: RealPage Rainmaker LRO for Enterprise Asset Management in 2013, Microsoft 365 for Collaboration in 2016, PERQ Platform for Marketing Analytics, Marketing Automation in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Laramar is running and its propensity to invest more and deepen its relationship with RealPage , Yardi , Engrain or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Laramar revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Laramar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Laramar Tech Stack and Enterprise Applications
Laramar ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage Rainmaker LRO | Enterprise Asset Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Laramar implemented RealPage Rainmaker LRO. The RealPage Rainmaker LRO deployment served as an Enterprise Asset Management platform to support Financial Planning and Analysis and Revenue Management for owned and fee managed multifamily assets.
The implementation centered on budgeting and periodic forecasting capabilities, with a newly developed budget model that was configured for use by 250 operators throughout the company. RealPage Rainmaker LRO was used to generate specialized reporting, including key performance indicators and trend analysis for internal owners and external clients, and to standardize property budget workflows across sites.
Operational integrations included use of YieldStar alongside RealPage Rainmaker LRO for revenue management, enabling coordinated pricing and rental transaction workflows. The solution also interfaced operationally with external tax consultants for property tax management and was applied across property operations and corporate FP&A activities.
Governance and rollout were led from the Financial Planning and Analysis function, where a director implemented the budget model, led a team of four associates, and established accountability and client service processes. The configuration and training effort produced a consistent efficient budgeting process and supported revenue optimization workflows through combined Rainmaker LRO and YieldStar usage.
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Real Estate Property Management | ERP Services and Operations |
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2018 | 2018 |
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Real Estate Property Management | ERP Services and Operations |
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2021 | 2021 |
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Real Estate Property Management | ERP Services and Operations |
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2013 | 2013 |
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Revenue Cycle Management | ERP Services and Operations |
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2018 | 2018 |
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Laramar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Laramar deployed Microsoft 365 to support Collaboration across its corporate and property management operations in the United States. The Microsoft 365 tenancy is observable on the Laramar website, indicating an enterprise cloud deployment of Microsoft 365 for productivity and team collaboration functions.
The implementation emphasized core Microsoft 365 Collaboration capabilities, implementing Exchange Online for enterprise email, SharePoint Online for site and content management, Microsoft Teams for chat and meetings, and OneDrive for Business for user file storage and sync. Configuration work centered on tenant administration, site provisioning, mailbox configuration, and role based access to support cross functional workflows in leasing, asset management, facilities, and corporate finance.
Operational controls included tenant level governance and policy enforcement consistent with cloud Collaboration deployments, with identity and access management integrated into the Microsoft 365 administrative model and tenant policies applied for content lifecycle and sharing. Rollout appears focused on centralized administration with business unit adoption across Laramar’s U.S. operations, aligning Collaboration tooling with property and corporate operational needs.
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Laramar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PERQ | Legacy | PERQ Platform | Marketing Analytics, Marketing Automation | CRM | n/a | 2025 | 2025 |
In 2025 Laramar Group ran a 90-day pilot implementing the PERQ Platform to evaluate Marketing Analytics,Marketing Automation across its multifamily portfolio in the United States. The engagement was scoped to automate website lead capture, deploy AI chat for inbound engagement, enable tour scheduling, and establish nurture workflows to support marketing/CRM and leasing operations.
The PERQ Platform deployment concentrated on configurable lead capture and conversational AI capabilities, tour scheduling automation, and automated nurture sequences tied to lead lifecycle stages. Configuration work included form and chat funnel instrumentation, rule-based lead routing to leasing workflows, and scheduling orchestration to convert inbound interest into booked tours.
Operational coverage extended across property-level leasing teams and central marketing functions within Laramar Group, integrating PERQ-driven capture and conversational flows into existing marketing and CRM workflows without naming specific third party systems. The implementation emphasized handoff automation to leasing operations and automated follow-up sequences to reduce manual lead management and accelerate tour conversion processes.
The pilot ran for 90 days and, according to PERQ's case study, delivered a 182% increase in lead-to-tour conversions, 90.4% of tours scheduled via the PERQ Platform, and 2,858 hours saved in lead management. Governance changes centered on moving lead triage and scheduling from manual processes to platform-driven automation, with the PERQ Platform positioned as the primary capture and scheduling layer for marketing analytics and automation initiatives.
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Real Estate CRM | CRM |
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2018 | 2018 |
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Laramar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Laramar CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Laramar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Laramar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Laramar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Laramar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Laramar Technographics
Laramar is a Construction and Real Estate organization based in United States,
with around 520 employees and annual revenues of $100.0 million.
Laramar operates a diverse technology stack with applications such as
RealPage Rainmaker LRO, Microsoft 365 and PERQ Platform,
covering areas like Enterprise Asset Management, Collaboration and Marketing Analytics, Marketing Automation.
Laramar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as RealPage, Microsoft and PERQ.
Laramar recently adopted applications including
PERQ Platform in 2025, Engrain in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Laramar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Laramar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Laramar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.