Laramar Group
1806 N Halsted St,
Chicago, 60614, IL,
United States
Chicago, 60614, IL,
United States
1 303-991-0094
Construction and Real Estate
Laramar Group Technographics
Laramar Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Laramar Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Laramar Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Laramar Group has purchased the following applications: RealPage Rainmaker LRO for Enterprise Asset Management in 2013, PERQ Platform for Marketing Analytics, Marketing Automation in 2025, Yardi Orion Business Intelligence for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Laramar Group is running and its propensity to invest more and deepen its relationship with RealPage , Yardi , Engrain or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Laramar Group revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Laramar Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Laramar Group Tech Stack and Enterprise Applications
Laramar Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RealPage | Legacy | RealPage Rainmaker LRO | Enterprise Asset Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Laramar implemented RealPage Rainmaker LRO. The RealPage Rainmaker LRO deployment served as an Enterprise Asset Management platform to support Financial Planning and Analysis and Revenue Management for owned and fee managed multifamily assets.
The implementation centered on budgeting and periodic forecasting capabilities, with a newly developed budget model that was configured for use by 250 operators throughout the company. RealPage Rainmaker LRO was used to generate specialized reporting, including key performance indicators and trend analysis for internal owners and external clients, and to standardize property budget workflows across sites.
Operational integrations included use of YieldStar alongside RealPage Rainmaker LRO for revenue management, enabling coordinated pricing and rental transaction workflows. The solution also interfaced operationally with external tax consultants for property tax management and was applied across property operations and corporate FP&A activities.
Governance and rollout were led from the Financial Planning and Analysis function, where a director implemented the budget model, led a team of four associates, and established accountability and client service processes. The configuration and training effort produced a consistent efficient budgeting process and supported revenue optimization workflows through combined Rainmaker LRO and YieldStar usage.
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Lease Management | ERP Services and Operations |
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2019 | 2019 |
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Real Estate Property Management | ERP Services and Operations |
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2019 | 2019 |
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Real Estate Property Management | ERP Services and Operations |
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2021 | 2021 |
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Real Estate Property Management | ERP Services and Operations |
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2013 | 2013 |
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Revenue Cycle Management | ERP Services and Operations |
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2018 | 2018 |
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Laramar Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PERQ | Legacy | PERQ Platform | Marketing Analytics, Marketing Automation | CRM | n/a | 2025 | 2025 |
In 2025 Laramar Group ran a 90-day pilot implementing the PERQ Platform to evaluate Marketing Analytics,Marketing Automation across its multifamily portfolio in the United States. The engagement was scoped to automate website lead capture, deploy AI chat for inbound engagement, enable tour scheduling, and establish nurture workflows to support marketing/CRM and leasing operations.
The PERQ Platform deployment concentrated on configurable lead capture and conversational AI capabilities, tour scheduling automation, and automated nurture sequences tied to lead lifecycle stages. Configuration work included form and chat funnel instrumentation, rule-based lead routing to leasing workflows, and scheduling orchestration to convert inbound interest into booked tours.
Operational coverage extended across property-level leasing teams and central marketing functions within Laramar Group, integrating PERQ-driven capture and conversational flows into existing marketing and CRM workflows without naming specific third party systems. The implementation emphasized handoff automation to leasing operations and automated follow-up sequences to reduce manual lead management and accelerate tour conversion processes.
The pilot ran for 90 days and, according to PERQ's case study, delivered a 182% increase in lead-to-tour conversions, 90.4% of tours scheduled via the PERQ Platform, and 2,858 hours saved in lead management. Governance changes centered on moving lead triage and scheduling from manual processes to platform-driven automation, with the PERQ Platform positioned as the primary capture and scheduling layer for marketing analytics and automation initiatives.
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Real Estate CRM | CRM |
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2019 | 2019 |
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Laramar Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi Orion Business Intelligence | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
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Laramar Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Laramar Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Laramar Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Laramar Group
| First Name | Last Name | Title | Function | Department | Phone | |
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COO | CXO | Operations | |
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VP of IT | VP | IT | |
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Chief Investment Officer | CXO | Investment | |
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Regional Property Manager | Manager | Operations | |
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Apps Being Evaluated by Laramar Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Laramar Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Laramar Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Laramar Group Technographics
Laramar Group is a Construction and Real Estate organization based in United States,
with around 600 employees and annual revenues of $150.0 million.
Laramar Group operates a diverse technology stack with applications such as
RealPage Rainmaker LRO, PERQ Platform and Yardi Orion Business Intelligence,
covering areas like Enterprise Asset Management, Marketing Analytics, Marketing Automation and Analytics and BI.
Laramar Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as RealPage, PERQ and Yardi.
Laramar Group recently adopted applications including
PERQ Platform in 2025, Engrain in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Laramar Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Laramar Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Laramar Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.