London, KT6 7HT,
United Kingdom
Lazerbeam Fire & Security Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lazerbeam Fire & Security and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Lazerbeam Fire & Security employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lazerbeam Fire & Security has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Kapwing Video Editor for Video Editing in 2018, Google Tag Manager for Tag Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lazerbeam Fire & Security is running and its propensity to invest more and deepen its relationship with Google , Kapwing , AuthSMTP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lazerbeam Fire & Security revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lazerbeam Fire & Security intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kapwing | Legacy | Kapwing Video Editor | Video Editing | Content Management | n/a | 2018 | 2018 |
In 2018, Lazerbeam Fire & Security implemented Kapwing Video Editor to produce and iterate social media video ads. Kapwing Video Editor was adopted as the Video Editing application within the company marketing workflow to support paid social and Google Ads creative production.
Usage focused on short form video assembly, trimming, captioning, and template-driven ad creation, with exports prepared for social platforms and paid media placements. The marketing team used Kapwing Video Editor to accelerate creative cycles and produce multiple ad variants for campaign testing.
Operational ownership was held by a digital marketing executive in London from April 2018 to October 2018, who routed Kapwing-created assets into Google Ads campaigns and monitored campaign performance in Google Analytics while conducting landing page optimization and conversion testing. The implementation connected creative production, campaign management, and landing page experimentation across the marketing and paid media functions.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2019 | 2019 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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