Woippy, 57140,
France
Le Republicain Lorrain Technographics
Le Republicain Lorrain Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Le Republicain Lorrain and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 580 Le Republicain Lorrain employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Le Republicain Lorrain has purchased the following applications: Poool Subscription for Subscription and Recurring Billing in 2021, GumGum for Artificial Intelligence Marketing in 2018, OpenX OpenAudience for Digital Advertising Platform in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Le Republicain Lorrain is running and its propensity to invest more and deepen its relationship with Poool , GumGum , OpenX Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Le Republicain Lorrain revenues, which have grown to $180.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Le Republicain Lorrain intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Le Republicain Lorrain Tech Stack and Enterprise Applications
Le Republicain Lorrain ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Poool | Legacy | Poool Subscription | Subscription and Recurring Billing | ERP | n/a | 2021 | 2021 |
In 2021, Le Republicain Lorrain implemented Poool Subscription, deploying a website-embedded Subscription and Recurring Billing solution to manage digital access on its main site. The deployment configures Poool Subscription as the publisher-facing subscription layer, enforcing paywall and metering rules, handling subscriber registration and entitlement checks, and orchestrating recurring billing workflows tied to article access. Architecture emphasizes embedding subscription logic into page delivery and into site user account workflows, enabling end-to-end subscription lifecycle management within the republicain-lorrain.fr environment.
Functional capabilities in use include subscription and entitlement management, paywall and metering controls, self-service registration and subscription workflows, and recurring billing orchestration provided through the Poool Subscription application. Operational scope centers on the digital subscriptions and audience teams, with customer service and editorial stakeholders impacted by access control and subscription status management. Governance and operational processes align around paywall policy, entitlement provisioning, and subscription operations managed through the Poool Subscription console on the publisher site.
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Le Republicain Lorrain AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Le Republicain Lorrain deployed GumGum on its website. The media publisher implemented GumGum as an Artificial Intelligence Marketing solution to support on-site advertising and contextual monetization across its digital properties, aligning the deployment with programmatic delivery and publisher revenue workflows. Deployment focused on embedding the GumGum tag and contextual ad units within editorial pages, enabling runtime contextual analysis adjacent to article content and feeding commercial campaign configurations.
GumGum implementation took advantage of category-aligned capabilities such as visual context analysis and contextual targeting to surface relevant inventory next to editorial content. Operational scope centered on the publisher digital advertising and commercial teams who control ad inventory, campaign configuration, and tag governance on the site, with governance exercised through web tag management and editorial alignment processes. The integration emphasized site-level instrumentation and runtime decisioning within page delivery, positioning GumGum to operate inside the publisher web environment and advertising operations stack.
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Le Republicain Lorrain CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019 Le Republicain Lorrain deployed OpenX OpenAudience as its Digital Advertising Platform on its primary website. The implementation used OpenX OpenAudience to centralize audience targeting and campaign management for display and programmatic inventory, integrating standard category capabilities such as audience segmentation, campaign configuration, yield management and reporting into the publisher ad stack.
Operationally the deployment focuses on site-level ad operations and commercial teams, enabling campaign setup, audience definition and performance reporting within the OpenX OpenAudience console. Configuration work emphasized segment definition, targeting rules, creative mapping and reporting cadence, with governance handled through ad operations workflows to coordinate commercial offers and ongoing audience refinement.
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Le Republicain Lorrain ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Le Republicain Lorrain IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Le Republicain Lorrain CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Le Republicain Lorrain
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Le Republicain Lorrain Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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