Boulder, 80304, CO,
United States
Lead411 Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lead411 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Lead411 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lead411 has purchased the following applications: ProfitWell Metrics for Subscription and Recurring Billing in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2017, IDG KickFire for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lead411 is running and its propensity to invest more and deepen its relationship with ProfitWell , Drift , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lead411 revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lead411 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProfitWell | Legacy | ProfitWell Metrics | Subscription and Recurring Billing | ERP Financial Management | n/a | 2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDG | Legacy | IDG KickFire | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Lead411 implemented IDG KickFire to support Account Based Marketing and to gain real-time visibility into anonymous website visitors. The company faced high daily web traffic without a technology to identify visitor companies, referral sources, or the content consumed, and sought a system to prioritize accounts actively in-market to purchase their lead intelligence software.
KickFire LIVE Leads was deployed to provide real-time intent signals and company firmographic data, and Lead411 configured KickFire’s Lead Scoring capabilities to surface interest levels. The implementation established weekly filtering and routing logic, where unqualified accounts are filtered out, prospective accounts are pushed into nurturing sequences, and high-value leads are immediately routed for appointmenting and targeted outreach.
The deployment integrated with Lead411’s marketing automation to operationalize nurturing sequences and to enable attribution across marketing automation, direct mail, and digital ad campaigns as described by the customer. Operational ownership sat with marketing and demand generation functions, which used KickFire LIVE Leads data to refine account prioritization and timing for sales engagement.
Governance changes included lead scoring thresholds and routing rules that automated qualification and follow up, creating a repeatable workflow between marketing and sales. Lead411 cited improved focus on the right accounts at the right time, and noted increased demand generation and productivity as outcomes of the IDG KickFire Account Based Marketing implementation.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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