Lead411
730 Evergreen Avenue,
Boulder, 80304, CO,
United States
Boulder, 80304, CO,
United States
1 877-673-1022
Professional Services
Lead411 Technographics
Lead411 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lead411 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Lead411 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lead411 has purchased the following applications: ProfitWell Metrics for Subscription and Recurring Billing in 2018, Drift AI Chatbot for Chatbots and Conversational AI in 2017, IDG KickFire for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lead411 is running and its propensity to invest more and deepen its relationship with ProfitWell , Drift , Ruby or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lead411 revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lead411 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lead411 Tech Stack and Enterprise Applications
Lead411 ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProfitWell | Legacy | ProfitWell Metrics | Subscription and Recurring Billing | ERP | n/a | 2018 | 2018 |
In 2018, Lead411 implemented ProfitWell Metrics as part of its Subscription and Recurring Billing stack and instrumented the application on its public website to surface subscription health indicators. ProfitWell Metrics is used to centralize recurring revenue reporting and to provide live dashboarding for subscription behaviors across the business.
Deployment focused on the ProfitWell Metrics application and standard revenue analytics capabilities, with configuration for recurring revenue views, cohort analysis, churn trends, and segmentable dashboards. ProfitWell Metrics provides automated reporting and visualization modules that support regular revenue reviews and ad hoc analysis, and Lead411 configured those modules to align with its subscription reporting needs.
Operationally the implementation involved embedding ProfitWell Metrics on the website to capture customer subscription signals and to feed a centralized analytics view. Data ingestion was oriented around subscription and billing event streams and the dashboards are consumed by revenue, finance, and customer success teams for monitoring subscription performance.
Governance was structured around centralized dashboards, role based access to reporting, and a recurring reporting cadence to align go to market and finance workflows. The configuration and operational scope reflect a compact, SaaS native deployment of ProfitWell Metrics tailored to Lead411s subscription reporting and revenue operations needs.
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Lead411 AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Lead411 deployed Drift AI Chatbot on its website. This implementation uses Drift AI Chatbot in the Chatbots and Conversational AI category to provide on-site visitor engagement and front-end lead capture, aligning the application to sales and marketing intake workflows.
Configuration focused on conversational playbooks, automated qualification questions, email capture and handoff to human agents, reflecting standard Chatbots and Conversational AI capabilities. Drift AI Chatbot was configured with tailored qualification flows and message templates to align with Lead411's inbound lead handling patterns and to standardize initial prospect interactions.
Operational ownership is centered in marketing with direct coordination with sales, marketing teams managing message content and playbook rules while sales handles follow-up for qualified prospects. The deployment is embedded across Lead411 site pages to capture and qualify web visitors, supporting the business functions of demand generation and sales development without additional system integration details provided.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Lead411 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDG | Legacy | IDG KickFire | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018, Lead411 implemented IDG KickFire to support Account Based Marketing and to gain real-time visibility into anonymous website visitors. The company faced high daily web traffic without a technology to identify visitor companies, referral sources, or the content consumed, and sought a system to prioritize accounts actively in-market to purchase their lead intelligence software.
KickFire LIVE Leads was deployed to provide real-time intent signals and company firmographic data, and Lead411 configured KickFire’s Lead Scoring capabilities to surface interest levels. The implementation established weekly filtering and routing logic, where unqualified accounts are filtered out, prospective accounts are pushed into nurturing sequences, and high-value leads are immediately routed for appointmenting and targeted outreach.
The deployment integrated with Lead411’s marketing automation to operationalize nurturing sequences and to enable attribution across marketing automation, direct mail, and digital ad campaigns as described by the customer. Operational ownership sat with marketing and demand generation functions, which used KickFire LIVE Leads data to refine account prioritization and timing for sales engagement.
Governance changes included lead scoring thresholds and routing rules that automated qualification and follow up, creating a repeatable workflow between marketing and sales. Lead411 cited improved focus on the right accounts at the right time, and noted increased demand generation and productivity as outcomes of the IDG KickFire Account Based Marketing implementation.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Lead411 PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Lead411 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lead411
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Lead411 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lead411 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lead411 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lead411 Technographics
Lead411 is a Professional Services organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
Lead411 operates a diverse technology stack with applications such as
ProfitWell Metrics, Drift AI Chatbot and IDG KickFire,
covering areas like Subscription and Recurring Billing, Chatbots and Conversational AI and Account Based Marketing.
Lead411 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ProfitWell, Drift and IDG.
Lead411 recently adopted applications including
Bubble Platform in 2022, Ruby Live Chat in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lead411’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lead411’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lead411 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.