AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Lead411 Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
ProfitWell Legacy ProfitWell Metrics Subscription and Recurring Billing ERP Financial Management n/a 2018 2018
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Drift Legacy Drift AI Chatbot Chatbots and Conversational AI AI-Powered Application n/a 2017 2017
Chatbots and Conversational AI AI-Powered Application 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IDG Legacy IDG KickFire Account Based Marketing CRM n/a 2018 2018
In 2018, Lead411 implemented IDG KickFire to support Account Based Marketing and to gain real-time visibility into anonymous website visitors. The company faced high daily web traffic without a technology to identify visitor companies, referral sources, or the content consumed, and sought a system to prioritize accounts actively in-market to purchase their lead intelligence software. KickFire LIVE Leads was deployed to provide real-time intent signals and company firmographic data, and Lead411 configured KickFire’s Lead Scoring capabilities to surface interest levels. The implementation established weekly filtering and routing logic, where unqualified accounts are filtered out, prospective accounts are pushed into nurturing sequences, and high-value leads are immediately routed for appointmenting and targeted outreach. The deployment integrated with Lead411’s marketing automation to operationalize nurturing sequences and to enable attribution across marketing automation, direct mail, and digital ad campaigns as described by the customer. Operational ownership sat with marketing and demand generation functions, which used KickFire LIVE Leads data to refine account prioritization and timing for sales engagement. Governance changes included lead scoring thresholds and routing rules that automated qualification and follow up, creating a repeatable workflow between marketing and sales. Lead411 cited improved focus on the right accounts at the right time, and noted increased demand generation and productivity as outcomes of the IDG KickFire Account Based Marketing implementation.
Customer Experience CRM 2020 2020
Marketing Automation CRM 2016 2016
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2014 2014
Content Delivery Network IaaS 2020 2020
IT Decision Makers and Key Stakeholders at Lead411
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Lead411 Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Lead411 Technographics

Lead411 is a Professional Services organization based in United States, with around 50 employees and annual revenues of $5.0 million.

Lead411 operates a diverse technology stack with applications such as ProfitWell Metrics, Drift AI Chatbot and IDG KickFire, covering areas like Subscription and Recurring Billing, Chatbots and Conversational AI and Account Based Marketing.

Lead411 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as ProfitWell, Drift and IDG.

Lead411 recently adopted applications including Bubble Platform in 2022, Ruby Live Chat in 2021 and Amazon EC2 in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Lead411’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Lead411’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Lead411 technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.