Leeds, LS11 0ES,
United Kingdom
Leeds United Football Club Technographics
Leeds United Football Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Leeds United Football Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 779 Leeds United Football Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Leeds United Football Club has purchased the following applications: Slack Connect for Collaboration in 2022, OpenX OpenAudience for Digital Advertising Platform in 2017, New Relic APM for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Leeds United Football Club is running and its propensity to invest more and deepen its relationship with Salesforce , OpenX Software , PubMatic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Leeds United Football Club revenues, which have grown to $50.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Leeds United Football Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Leeds United Football Club Tech Stack and Enterprise Applications
Leeds United Football Club Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Leeds United Football Club deployed Slack Connect as part of its Collaboration tooling. The public site footprint shows Slack being used on their website, indicating an outward facing messaging presence linked to the club's digital engagement channels.
Slack Connect was configured to deliver real time messaging, channel based collaboration, direct messaging, file sharing, and external organization channels typical of Collaboration platforms. Implementation elements align with workspace administration, user access controls, channel governance, and notification routing to support operational workflows. Slack Connect functions as the connective layer between internal staff and external partners or fans within the club's Collaboration environment.
Operational coverage centers on communications, commercial operations, ticketing and fan engagement functions, with Slack surfaced on the website to enable live interactions and partner exchanges. Governance considerations emphasize administrative controls, channel lifecycle rules, and external channel approval processes to manage partner access and maintain organizational control. The deployment positions Slack Connect as the primary Collaboration application referenced in the club's public digital properties.
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Leeds United Football Club CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenX Software | Legacy | OpenX OpenAudience | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017 Leeds United Football Club implemented OpenX OpenAudience on their website, deploying OpenX OpenAudience as a Digital Advertising Platform to manage onsite advertising and audience signals. The implementation is explicitly hosted on the club website and centers on a web tag and server side configuration to deliver programmatic inventory and audience targeting across matchday and year round digital content.
OpenX OpenAudience was configured to provide core ad serving capabilities along with audience segmentation, campaign management, and programmatic bidding orchestration. The deployment leveraged standard Digital Advertising Platform capabilities for real time bidding support, yield management, and reporting, with configuration of inventory buckets, frequency controls, and campaign pacing to align commercial inventory with sponsorship and advertising packages.
Operational responsibility is positioned within digital marketing and commercial advertising functions, with ad operations workflows and campaign governance established to manage live campaigns on the website. Integrations were implemented at the platform level to connect OpenX OpenAudience with programmatic demand sources and analytics feeds, enabling centralized campaign configuration and measurement for digital revenue and advertising sales teams.
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Leeds United Football Club ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Leeds United Football Club implemented New Relic APM. New Relic APM is deployed as an Application Performance Management solution on the club's public website to capture application and server telemetry for fan-facing web services. The deployment provides continuous visibility into web transaction performance and application health for the club's online channels.
The New Relic APM implementation instruments application runtimes and web transactions using New Relic APM agents, delivering transaction tracing, error analytics, metric collection and dashboarding consistent with Application Performance Management capabilities. Operational coverage is centered on the website and is aligned with the digital operations and IT teams to support incident detection, root cause analysis and capacity planning workflows. Governance organizes monitoring alerts and escalation paths to ensure web service reliability and to integrate application performance signals into the club's operational response processes.
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Leeds United Football Club PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Leeds United Football Club IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Leeds United Football Club CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Vulnerability Management | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Leeds United Football Club
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Leeds United Football Club Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||