Beeston, NG9 6DZ,
United Kingdom
Leisure Outlet Technographics
Leisure Outlet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Leisure Outlet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Leisure Outlet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Leisure Outlet has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Lotame DMP for Data Management Platform in 2019, iomart Bytemark Cloud Hosting for Application Hosting and Computing Services in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Leisure Outlet is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , Lotame or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Leisure Outlet revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Leisure Outlet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Leisure Outlet Tech Stack and Enterprise Applications
Leisure Outlet ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | NoBlue | 2012 | 2012 |
In 2012, Leisure Outlet implemented Oracle NetSuite ERP as its ERP Financial backend while operating as a small United Kingdom retail business. The deployment established Oracle NetSuite ERP as the central financial and inventory system supporting the company website and core commerce operations.
Leisure Outlet engaged NoBlue to lead configuration and provide ongoing support, and NoBlue assisted in selecting a web provider capable of integrating with NetSuite. The NetSuite setup included inventory management and supplier stock ingestion, enabling Oracle NetSuite ERP to take stock levels from suppliers so delivery timescales and availability could be updated on the site using both shelf and supplier stock information.
The integration architecture connected the chosen web provider with Oracle NetSuite ERP to exchange stock and availability data, preserving near real time visibility of shelf inventory and supplier availability for the storefront. This integration impacted merchandising, order promising, and fulfillment workflows by surfacing supplier and on shelf availability directly into the ecommerce experience.
As LeisureOutlet.com grew in 2015, the retailer again worked with NoBlue to add site functionality while retaining the NetSuite integration, aiming for a best in class site capability that few direct competitors of similar size had implemented. NoBlue continued to provide support and setup work to maintain supplier stock synchronization and site availability logic, transitioning the implementation from an initial rollout to an operational integration maintained across the business.
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Payment Processing | ERP |
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2019 | 2019 |
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Leisure Outlet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2019 | 2019 |
In 2019, Leisure Outlet implemented Lotame DMP on its public website. Leisure Outlet uses the Lotame DMP as its Data Management Platform to centralize on-site audience data and support audience segmentation for marketing and advertising functions.
Deployment focused on a client-side tag implementation to capture page events and first-party identifiers, with configuration of audience segments and profile enrichment consistent with Data Management Platform capabilities. The Lotame DMP configuration emphasized audience building, cookie-based and identifier stitching, and export-ready segment packaging for downstream campaign activation.
Operational ownership is described at the marketing and e-commerce level, with the implementation scoped to the Leisure Outlet website and United Kingdom operations. Governance practices included consent-aware data collection, tagging documentation, and role-based access for audience management to align data capture with marketing workflows.
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Leisure Outlet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iomart Group | Legacy | iomart Bytemark Cloud Hosting | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 |
In 2012, Leisure Outlet began using iomart Bytemark Cloud Hosting to host its public ecommerce website. iomart Bytemark Cloud Hosting provides Application Hosting and Computing Services for the Leisure Outlet storefront at https://www.leisureoutlet.com, supporting the retailer which operates in the United Kingdom with 30 employees and reported revenue of 5,000,000.
The deployment centers on cloud hosting for the public website and associated web assets, delivering compute and storage resources and managed hosting capabilities consistent with Application Hosting and Computing Services. Operational coverage focuses on ecommerce site operations, web infrastructure and online merchandising, with provisioning and site content delivery managed through the iomart Bytemark Cloud Hosting account. Governance is expressed through hosting account administration and configuration controls applied to the storefront environment, enabling the retailer to centralize web hosting responsibilities for its online business functions.
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Leisure Outlet
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Apps Being Evaluated by Leisure Outlet Executives
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