Brussels, 1000,
Belgium
Liantis Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Liantis and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Liantis employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liantis has purchased the following applications: Microsoft 365 for Collaboration in 2018, HubSpot CMS for Web Content Management in 2019, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liantis is running and its propensity to invest more and deepen its relationship with Microsoft , HubSpot , Pexip or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liantis revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liantis intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | leadstreet | 2019 | 2019 |
In 2019, Liantis implemented HubSpot CMS as its Web Content Management platform to support an Inbound Marketing Strategy, Optimization and Migration program. The project was executed with SI leadstreet and focused on consolidating two existing brands, Zenito and ADMB, into a single Liantis HubSpot portal and blog.
The HubSpot CMS deployment included design and configuration of web templates for the corporate blog, landing pages and newsletter assets, plus lead nurture campaign orchestration and workflow configuration. Implemented functional capabilities covered campaign workflows, contact and property management, email templates, landing page and blog templates, and lead nurturing sequences in HubSpot CMS.
The engagement entailed migration of all existing blogs, landing pages, workflows and contact properties from Zenito and ADMB into the unified Liantis portal, with content provenance spanning blogs created in 2016 and 2017 and a brand merge completed in 2018 prior to the 2019 consolidation. Technologies and front-end tooling used in the implementation included HubSpot and JQuery, and the scope centered on marketing and digital content operations responsible for inbound demand generation.
Governance and rollout were structured around a merged content repository and single HubSpot portal, with leadstreet providing implementation design, inbound marketing optimization and migration execution. The effort emphasized consolidation of assets, standardization of workflows and centralization of content management in HubSpot CMS without introducing new third party systems.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2024 | 2024 |
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