Libra Insurance Company
Libra Insurance Company Technographics
Libra Insurance Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Libra Insurance Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 244 Libra Insurance Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Libra Insurance Company has purchased the following applications: Insurtix Claims Management for Insurance Claims Management in 2018, Hotjar for Customer Experience in 2020, Logiq Fixel for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Libra Insurance Company is running and its propensity to invest more and deepen its relationship with CodeOasis , Contentsquare , Logiq or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Libra Insurance Company revenues, which have grown to $233.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Libra Insurance Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Libra Insurance Company Tech Stack and Enterprise Applications
Libra Insurance Company ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CodeOasis | Legacy | Insurtix Claims Management | Insurance Claims Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018 Libra Insurance Company implemented Insurtix Claims Management, using the application as the core operational system for managing policies, customer service and claims. Insurtix Claims Management served as the central Insurance Claims Management platform as the company launched its initial car insurance products in a fully digital operating model.
Deployment configured the platform to support policy administration, digital claims intake and customer service workflows, implementing modular handling of the claims lifecycle and automated case routing consistent with Insurance Claims Management capabilities. Functional capabilities described in deployment included claims intake, adjudication workflows, document capture and customer-facing digital interactions, with configuration focused on end to end case visibility and digital policy production.
The Insurtix platform provided by vendor CodeOasis served as the production and management engine across subsequent product expansions, including home insurance in 2019 and digital travel insurance abroad in 2020. In 2021 the same platform supported a dedicated insurance product for small and medium sized businesses, consolidating policy and claims operations under a single digital stack. Operational coverage remained centered on Libra operations in Israel while enabling international digital distribution for travel products.
Rollout was phased by product line, embedding digital underwriting, policy issuance and claims workflows into operational governance and customer service procedures. Governance and process change aligned claims teams and customer service to centralized claims workflows within Insurtix Claims Management, formalizing controls and operational handoffs. As an explicit business outcome Libra completed a public listing on the Tel Aviv Stock Exchange in June 2021 at a valuation of one hundred and forty million dollars.
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Insurance Policy Administration | ERP Services and Operations |
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2018 | 2018 |
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Libra Insurance Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Libra Insurance Company deployed Hotjar on its public website to capture user behavior and on-site feedback. The implementation was positioned as a Customer Experience capability and deployed to support digital marketing and product teams in understanding customer journeys on the site.
Implementation centered on standard Hotjar modules, including session recordings, heatmaps, conversion funnels, on-site feedback polls, and short-form surveys, configured for key customer journeys. Hotjar tracking was embedded in the site template to collect page-level engagement metrics and form interaction signals, and the full Hotjar application name, Hotjar, was used in documentation and stakeholder briefings.
Operational ownership was assigned to the digital marketing and customer experience teams, who used Hotjar data to prioritize UX and conversion work. Governance was established at the site level for access to recordings and feedback data, and onboarding was provided for marketing and product stakeholders to operationalize behavioral insights.
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Libra Insurance Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Logiq | Legacy | Logiq Fixel | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Libra Insurance Company implemented Logiq Fixel and deployed the Logiq Fixel application on its public website as part of its Artificial Intelligence Marketing initiative. Libra Insurance Company is an Israel-based insurer with approximately 126 employees and a focus on digital customer acquisition and on‑site engagement.
The implementation centers on website instrumentation and real-time behavioral processing typical of Artificial Intelligence Marketing solutions, using client-side tagging and event capture to enable audience segmentation, behavioral analytics, onsite personalization, and automated campaign targeting. Configuration work included mapping web events to audience segments, establishing personalization rules and scoring logic, and embedding the Logiq Fixel runtime into page templates and customer journeys.
Operational ownership is positioned within the digital marketing function, with workflows adjusted to centralize campaign creation, audience management, and model tuning for on-site experiences. Deployment scope is the corporate website and associated digital touchpoints, and governance focuses on data capture policies and cross-functional coordination between marketing, web development, and compliance to maintain privacy controls while operating the Logiq Fixel Artificial Intelligence Marketing capabilities.
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Libra Insurance Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Libra Insurance Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2022 | 2022 |
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Libra Insurance Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Libra Insurance Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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VP of General Insurance | VP | Risk | |
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Chief Legal Counsel | CXO | Legal | |
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Vice President, Operations | VP | Operation | |
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Assistant Controller | Director | Finance | |
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Apps Being Evaluated by Libra Insurance Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Libra Insurance Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Libra Insurance Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Libra Insurance Company Technographics
Libra Insurance Company is a Insurance organization based in Israel,
with around 244 employees and annual revenues of $233.0 million.
Libra Insurance Company operates a diverse technology stack with applications such as
Insurtix Claims Management, Hotjar and Logiq Fixel,
covering areas like Insurance Claims Management, Customer Experience and Artificial Intelligence Marketing.
Libra Insurance Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CodeOasis, Contentsquare and Logiq.
Libra Insurance Company recently adopted applications including
Twilio Sendgrid in 2022, Cloudflare CDN in 2022 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Libra Insurance Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Libra Insurance Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Libra Insurance Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.