Zurich, 8005,
Switzerland
Lichthalle MAAG Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lichthalle MAAG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Lichthalle MAAG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lichthalle MAAG has purchased the following applications: Smeetz for Sales Automation in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lichthalle MAAG is running and its propensity to invest more and deepen its relationship with Smeetz or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lichthalle MAAG revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lichthalle MAAG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smeetz | Legacy | Smeetz | Sales Automation | CRM | n/a | 2025 | 2025 |
In 2025, Lichthalle MAAG implemented Smeetz to centralize ticketing and commercial workflows. Smeetz was deployed as the venue's Sales Automation platform to streamline event setup, improve online and kiosk sales channels, and enable Flex rebooking for customer-facing ticket options at the Lichthalle MAAG in Zurich, Switzerland.
The implementation configured Smeetz modules for dynamic pricing, self-service kiosk sales, and an AI booking and chatbot interface, aligning event inventory, pricing rules, and Flex add-on controls within a single ticketing catalog. Configuration emphasized event templates and automated setup flows to reduce manual preparation for recurring and one-off events, with category-aligned automation for checkout orchestration and add-on merchandising.
Operational integration focused on unifying the online storefront, on-site kiosk transactions, and box office workflows so sales and operations teams share a single commerce record. The deployment spanned box office and events operations teams, and updated front-end purchase flows to surface Flex rebooking options and dynamic price tiers without bespoke middleware, using the Smeetz platform as the centralized commerce engine.
Governance and rollout followed a phased approach across channels, with process changes to booking, rebooking, and pricing approvals to operationalize Flex policies and dynamic price controls. The vendor case study reports measurable time savings per event in setup and additional revenue from Flex add-ons, outcomes that were captured as part of the Smeetz Sales Automation deployment at Lichthalle MAAG.
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