Lightwaverf
Innovation Campus Birmingham,
Birmingham, B7 4BB,
United Kingdom
Birmingham, B7 4BB,
United Kingdom
44 12 1250-3625
Professional Services
Lightwaverf Technographics
Lightwaverf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lightwaverf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 24 Lightwaverf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lightwaverf has purchased the following applications: Google Pay for Payment Processing in 2020, Hubspot Live Chat for Chatbots and Conversational AI in 2021, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lightwaverf is running and its propensity to invest more and deepen its relationship with Google , Apple , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lightwaverf revenues, which have grown to $43.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lightwaverf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lightwaverf Tech Stack and Enterprise Applications
Lightwaverf ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Lightwaverf implemented Google Pay for Payment Processing on its public website. The Google Pay integration is realized as a web checkout integration using client-side Google Pay APIs and tokenization to capture payment credentials during customer checkout, embedding Google Pay payment buttons and invoking browser payment handlers within the site checkout flow.
The technical footprint is web-first, integrating Google Pay JavaScript APIs into existing checkout pages and exchanging payment tokens with backend order and payment processing components through standard token exchange patterns. Operational scope centers on ecommerce and finance business functions, with customer checkout and order processing as primary touchpoints, and configuration and ongoing stewardship likely administered by internal web and commerce owners at Lightwaverf.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Lightwaverf AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Lightwaverf implemented Hubspot Live Chat on its website under the Chatbots and Conversational AI category. Hubspot Live Chat is deployed as an on site web chat widget that captures visitor contact details, logs conversation transcripts, and presents guided conversational prompts to support lead capture and customer inquiries. Lightwaverf Hubspot Live Chat Chatbots and Conversational AI supports customer engagement, sales lead capture, and inbound support workflows for the company.
Configuration emphasized typical conversational capabilities including canned responses, automated conversation assignment, and a shared team inbox for handling incoming chats. Operational coverage centers on website driven interactions routed to a small internal team, aligning chat handling with sales, marketing, and customer service functions. Governance focused on establishing response workflows and transcript retention within the Hubspot platform to maintain consistent handling of customer conversations.
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Lightwaverf Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014, Lightwaverf implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform to provide corporate email, calendar, document collaboration, and cloud storage for the organization. The deployment is oriented to small company needs, with Google Workspace serving as the primary productivity and communication stack for employees across the business function areas that rely on email and collaborative authoring.
Google Workspace (Formerly Google G-Suite) is provisioned as a cloud hosted SaaS environment tied to the lightwaverf.com domain, using Google Workspace administrative controls for user provisioning, group management, and security policy enforcement. The site source contains Google Workspace indicators, which align with domain verification and email routing configured for the company domain, and the implementation emphasizes standard Collaboration capabilities such as Gmail, Calendar, Drive, and Docs under a central admin console for a compact IT footprint.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Lightwaverf eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Lightwaverf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Lightwaverf PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Lightwaverf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Lightwaverf
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Lightwaverf Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lightwaverf IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lightwaverf digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lightwaverf Technographics
Lightwaverf is a Professional Services organization based in United Kingdom,
with around 24 employees and annual revenues of $43.7 million.
Lightwaverf operates a diverse technology stack with applications such as
Google Pay, Hubspot Live Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Chatbots and Conversational AI and Collaboration.
Lightwaverf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google and HubSpot.
Lightwaverf recently adopted applications including
Slack Connect in 2022, Hubspot CRM in 2022 and Gameball in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lightwaverf’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lightwaverf’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lightwaverf technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.