Bellevue, 98004, WA,
United States
Limeade Technographics
Limeade Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Limeade and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Limeade employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Limeade has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2020, Madison Logic Platform for Account Based Marketing in 2016, Drift AI Chatbot for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Limeade is running and its propensity to invest more and deepen its relationship with Tipalti , Madison Logic , Demandbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Limeade revenues, which have grown to $57.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Limeade intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Limeade Tech Stack and Enterprise Applications
Limeade ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2020 | 2020 |
In 2020, Limeade deployed Tipalti Invoice Management and Bill Processing System in an AP Automation implementation. The deployment is surfaced on Limeade's website to handle supplier invoice intake and bill processing workflows, and it is operated by finance and accounts payable teams.
The Tipalti Invoice Management and Bill Processing System is configured to provide invoice capture and validation, automated routing and approval workflows, invoice matching and exception handling, and vendor invoice status tracking. Configuration emphasizes automated invoice processing and workflow orchestration consistent with AP Automation functional patterns, including audit trail and role based approvals.
Operational ownership is centered in corporate finance and accounts payable, with the system used for centralized invoice processing and supplier interactions on the customer facing site. Governance focuses on workflow rules, approval thresholds, and auditability to support invoice lifecycle control, while the implementation frames Limeade Tipalti Invoice Management and Bill Processing System as the primary AP Automation tool for invoice to payable orchestration.
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Limeade CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Madison Logic | Legacy | Madison Logic Platform | Account Based Marketing | CRM | n/a | 2016 | 2016 |
In 2016, Limeade implemented the Madison Logic Platform as its Account Based Marketing solution. The Madison Logic Platform was deployed to support targeted account outreach and data driven audience segmentation for Limeade's B2B marketing initiatives.
Configuration emphasized core Account Based Marketing capabilities including account level targeting, programmatic ad distribution, audience enrichment and account analytics, with campaign orchestration to manage multi touch account campaigns. These functional modules supported campaign setup, frequency controls, creative rotation and account performance reporting to enable steady campaign management.
Operationally the deployment was scoped to support Limeade marketing and demand generation activities and mirrors usage patterns reported across Activate ABM customers that span SMBs to Fortune 500 companies including IBM, Adobe, Microsoft, Offerpop and Limeade. The Madison Logic Platform was used to centralize account performance metrics and to channel account engagement signals into marketing and sales processes for ongoing campaign refinement.
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Account Based Marketing | CRM |
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2017 | 2017 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing, Sales Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Enablement | CRM |
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2022 | 2023 |
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Limeade AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Limeade implemented Drift AI Chatbot on its public website. Limeade deployed Drift AI Chatbot to provide conversational engagement and on-site lead qualification, positioning the effort within the Chatbots and Conversational AI category. The implementation is embedded in Limeade's web property to engage visitors with AI-driven conversational flows and automated response handling for marketing and customer experience touchpoints.
Configuration emphasized conversational routing, automated replies, and lead capture workflows consistent with Chatbots and Conversational AI capabilities. Operational ownership is centered in digital marketing and demand generation, supporting marketing, sales enablement, and customer engagement functions across Limeade's online presence. Governance focused on conversation playbook management and ongoing tuning of AI responses to align chat behavior with brand voice and campaign objectives.
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Limeade Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Limeade Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Contract Lifecycle Management | Content Management |
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2020 | 2020 |
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Limeade ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Limeade TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Limeade PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Limeade IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Limeade
| First Name | Last Name | Title | Function | Department | Phone | |
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| VP of Legal | VP | Legal | ||||
| Data Privacy and Corporate Counsel | CXO | IT | ||||
| Corporate Paralegal | CXO | Legal | ||||
| Chief People Officer | CXO | HR |
Apps Being Evaluated by Limeade Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||