Sao Paulo, 01311-000,
Brazil
Liq Participacoes Technographics
Liq Participacoes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Liq Participacoes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45764 Liq Participacoes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liq Participacoes has purchased the following applications: Microsoft 365 for Collaboration in 2017, Hotjar for Customer Experience in 2019, TOPdesk for IT Service Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liq Participacoes is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liq Participacoes revenues, which have grown to $153.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liq Participacoes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Liq Participacoes Tech Stack and Enterprise Applications
Liq Participacoes Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Liq Participacoes implemented Microsoft 365 for Collaboration across its organization. The company's public website references Microsoft 365 deployments, indicating use of the Microsoft 365 cloud collaboration suite for corporate communication and content services.
The implementation centered on Microsoft 365 capabilities such as Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for Business for user file synchronization, and Microsoft Teams for chat and meetings. Microsoft 365 was configured to provide unified messaging, document co authoring, and distributed file access consistent with Collaboration platform workflows.
Deployment used a tenant based cloud architecture with centralized tenant administration and role based access controls to manage accounts across the organization. Operational coverage targeted corporate functions and distributed service teams in Brazil, with policy driven provisioning and group based access to control collaboration workspaces.
Governance emphasized centralized administration, policy enforcement for retention and external sharing, and staged rollout with administrator training and user adoption programs. The Microsoft 365 implementation supports Collaboration functions across email, content services, file sharing, and synchronous communication.
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Collaboration | Collaboration |
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2019 | 2019 |
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Liq Participacoes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Liq Participacoes implemented Hotjar to instrument behavioral analytics on its public website. The deployment targeted Customer Experience use cases, positioning Hotjar to support UX research, product analytics, and on-site qualitative feedback capture for digital channels.
The Hotjar implementation concentrated on core Customer Experience capabilities, including session recordings, heatmaps, conversion funnel inspection, and on-site feedback mechanisms and surveys. These functional modules were used to observe user interactions, diagnose friction in web flows, and collect direct user feedback to inform design and product decisions.
Operational coverage focused on the corporate website, with governance and usage managed through central digital product and analytics teams. Data capture and review workflows were integrated into existing UX and marketing processes to drive iterative design changes, while privacy and session handling were administered as part of site-level analytics governance.
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Marketing Automation | CRM |
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2021 | 2021 |
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Liq Participacoes ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Topdesk | Legacy | TOPdesk | IT Service Management | ITSM | n/a | 2021 | 2021 |
In 2021 Liq Participacoes implemented TOPdesk as an IT Service Management solution. The deployment is surfaced on the corporate website, using TOPdesk on the website to provide a public facing self service portal and case intake channel for users. The implementation consolidates standard IT Service Management capabilities including incident management, request fulfillment, service catalog, and knowledge management to centralize ticketing and SLA handling.
Configuration emphasis centered on web based intake, ticket routing, automated assignment rules and SLA management to streamline support workflows across IT and end user support functions. TOPdesk on the website functions as the primary channel for user reporting and service requests, linking web portal forms to the TOPdesk ticket lifecycle and knowledge articles. Governance focused on standardizing request taxonomy and escalation paths to ensure consistent handling and visibility for service desks.
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Liq Participacoes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Liq Participacoes CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Liq Participacoes
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Apps Being Evaluated by Liq Participacoes Executives
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