Listrak
100 West Millport Road,
Lititz, 17543, PA,
United States
Lititz, 17543, PA,
United States
1 877-362-4556
Professional Services
Listrak Technographics
Listrak Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Listrak and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Listrak employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Listrak has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Microsoft 365 for Collaboration in 2015, Telerik Sitefinity CMS for Web Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Listrak is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Progress Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Listrak revenues, which have grown to $113.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Listrak intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Listrak Tech Stack and Enterprise Applications
Listrak ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Listrak implemented Oracle NetSuite ERP as its ERP Financial system to centralize accounting and finance operations across the company. The deployment used Oracle NetSuite ERP to provide a unified financial platform for a 350 person professional services firm, consolidating transactional accounting and financial reporting under the ERP Financial category.
Configuration emphasized core financial modules, including general ledger, accounts receivable, accounts payable, billing and revenue recognition, and financial reporting. Oracle NetSuite ERP was configured to support chart of accounts structure, period close workflows, and role based access controls, aligning with standard ERP Financial controls and auditability requirements.
Operational scope focused on finance and accounting functions, with process standardization for month end close, invoicing and collections, and centralized financial consolidation workflows. Governance changes included formalized financial workflows, segregated duties through system roles, and documented configuration baselines to support ongoing controls and periodic review.
|
Listrak Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Listrak implemented Microsoft 365 for Collaboration. Microsoft 365 is used on Listrak's website and serves as the companywide collaboration and productivity platform.
The Microsoft 365 implementation leverages core collaboration capabilities including Exchange Online for corporate email, SharePoint Online for intranet and document management, Microsoft Teams for meetings and chat, and OneDrive for Business for file sync and personal storage. These modules support standard collaboration workflows such as document co authoring, team messaging, shared calendaring, and content publishing, reflecting typical Collaboration category functionality.
Deployment follows a cloud hosted SaaS tenant architecture, operated for a 350 employee professional services firm and covering corporate and client facing teams. The use of Microsoft 365 on the public website indicates integration of collaboration and content publishing patterns directly into external facing channels, while operational coverage extends to marketing, account management, professional services delivery, and IT functions.
Governance and administration align with Collaboration best practices, with centralized user provisioning, role based access control, content lifecycle policies, and administrative configuration to manage sharing and external access. The Microsoft 365 deployment provides centralized controls to manage collaboration workflows and user onboarding across the organization.
|
Listrak Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Progress Software | Legacy | Telerik Sitefinity CMS | Web Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Listrak implemented Telerik Sitefinity CMS on their corporate website as its Web Content Management platform, establishing a central system for authoring and publishing web content. The deployment of Telerik Sitefinity CMS positions Listrak to manage site pages, digital assets, and content models within a single content management environment.
The implementation leverages core Web Content Management capabilities such as content authoring and templates, a component or widget library for page composition, content staging and publishing workflows, and content model configuration for structured pages. Telerik Sitefinity CMS was configured to support responsive site rendering and multi channel content delivery, with editorial workflows and role based content approval to govern publication.
Operational ownership centers on marketing and web operations teams managing site content and digital experiences via Telerik Sitefinity CMS, with a centralized media library and role based access controls to enforce governance. The configuration emphasizes editorial workflow restructuring and staged publishing across authoring and production environments, with the CMS serving as the single platform for Listrak website content management under the Web Content Management category.
|
Listrak CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2022 | 2022 |
|
|
|
|
|
CRM | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Listrak ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2020 | 2020 |
|
Listrak IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Listrak CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Listrak
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Vice President of Sales | VP | Sales | |
|
|
|
Account Manager | Manager | Sales | |
|
|
|
IT Director | Director | IT | |
|
|
|
CEO | CXO | Finance | |
|
|
|
COO | CXO | Finance | |
|
|
|
Director of Marketing, Client Acquisition | Director | Customer Service | |
|
|
|
Controller | Director | Finance | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Financial Analyst | Manager | Finance | |
|
|
|
Chief Revenue Officer | CXO | Finance | |
|
|
|
Senior Manager of Inside Sales | Manager | Sales | |
|
Apps Being Evaluated by Listrak Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Listrak IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Listrak digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Listrak Technographics
Listrak is a Professional Services organization based in United States,
with around 350 employees and annual revenues of $113.2 million.
Listrak operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Telerik Sitefinity CMS,
covering areas like ERP Financial, Collaboration and Web Content Management.
Listrak has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Progress Software.
Listrak recently adopted applications including
Zoominfo Platform in 2022, Salesforce Sales Cloud in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Listrak’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Listrak’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Listrak technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.