Liu Jo Technographics
Liu Jo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Liu Jo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1263 Liu Jo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liu Jo has purchased the following applications: PayPal Enterprise for Payment Processing in 2021, Signifyd for eCommerce Fraud Protection in 2018, Oracle Advertising (ex Oracle Data Cloud) for Customer Experience in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liu Jo is running and its propensity to invest more and deepen its relationship with PayPal , Apple , Signifyd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liu Jo revenues, which have grown to $574.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liu Jo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Liu Jo Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Liu Jo implemented PayPal Enterprise as its Payment Processing solution on its website. PayPal Enterprise was embedded into Liu Jo's e-commerce storefront to handle card transactions, PayPal wallet payments and alternative payment methods at checkout, positioning PayPal Enterprise as the central Payment Processing engine for online sales.
The deployment focused on web checkout integration using PayPal Enterprise gateway and API capabilities, with configuration for payment authorization, capture and settlement, refunds and dispute management. Functional modules implemented included hosted checkout flows and API tokenization for card data, merchant reporting and transaction-level reconciliation exports to support finance operations.
Integration scope covered the online retail channel and finance teams, with PayPal Enterprise interfacing directly with the e-commerce checkout and order capture processes. Governance and operational change centered on centralized payment operations, dispute handling workflows and reconciliation procedures, aligning Liu Jo PayPal Enterprise Payment Processing with ecommerce and finance business functions.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Signifyd | Legacy | Signifyd | eCommerce Fraud Protection | eCommerce | n/a | 2018 | 2018 |
In 2018, Liu Jo implemented Signifyd for eCommerce Fraud Protection on its public-facing eCommerce site liujo.com. The implementation was focused on checkout transaction screening and real-time risk assessment to support automated order acceptance and review workflows.
Signifyd was configured to provide real-time order scoring, automated risk decisioning, and behavioral and device signal collection consistent with eCommerce Fraud Protection capabilities. Configuration work included decisioning thresholds, alerting to manual review queues, and instrumentation of checkout events for synchronous scoring by Signifyd.
The integration was executed within the website checkout flow, using client and server side calls to relay order context and receive fraud decisions in-line with order processing. Operational routing connected flagged orders to eCommerce operations, payments teams, and customer care for manual review and fulfillment hold procedures.
Governance was established through rule sets and review workflows owned by the eCommerce and fraud operations teams, with the rollout scoped to the web storefront on liujo.com. Signifyd was the primary application handling transaction risk signals for Liu Jo under the eCommerce Fraud Protection category.
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Oracle | Legacy | Oracle Advertising (ex Oracle Data Cloud) | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015 Liu Jo deployed Oracle Advertising (ex Oracle Data Cloud) as part of its Customer Experience technology footprint on its public website, establishing a data layer for audience activation and advertising use cases. The deployment positions Oracle Advertising (ex Oracle Data Cloud) as the core advertising data platform feeding site-driven audience signals into downstream activation workflows.
Oracle Advertising (ex Oracle Data Cloud) was configured to capture onsite behavioral signals via website tagging and to support audience segmentation, data onboarding and identity resolution capabilities typical of advertising data platforms. Functional configuration emphasized segment definition, audience enrichment workflows and activation-ready audience exports for campaign targeting.
Integration scope is explicitly the Liu Jo website, where tag-based collection feeds Oracle Advertising for campaign targeting and measurement, and operational control resides with the digital marketing and ecommerce teams. Governance focused on standardizing tag deployment, segment naming and campaign activation processes to maintain consistent audience definitions across paid media activations.
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Data Management Platform | CRM |
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2012 | 2012 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2015 |
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Financial Consolidation and Close | EPM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2021 | 2021 |
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Managed Detection and Response (MDR) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Liu Jo
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Liu Jo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Liu Jo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Liu Jo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Liu Jo Technographics
Liu Jo is a Retail organization based in Italy,
with around 1263 employees and annual revenues of $574.0 million.
Liu Jo operates a diverse technology stack with applications such as
PayPal Enterprise, Signifyd and Oracle Advertising (ex Oracle Data Cloud),
covering areas like Payment Processing, eCommerce Fraud Protection and Customer Experience.
Liu Jo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Signifyd and Oracle.
Liu Jo recently adopted applications including
PayPal Enterprise in 2021, Apple Pay in 2021 and Lengow eCommerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Liu Jo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Liu Jo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Liu Jo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.