Liverpool Football Club
Anfield Road,
Liverpool, L4 0TH,
United Kingdom
Liverpool, L4 0TH,
United Kingdom
44 15 1260-6677
Leisure and Hospitality
Liverpool Football Club Technographics
Liverpool Football Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Liverpool Football Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Liverpool Football Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liverpool Football Club has purchased the following applications: Benefex OneHub | Benefits for Benefits Administration in 2018, WebTicketManager 360 (WTM360) for Reservation and Booking Management in 2019, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liverpool Football Club is running and its propensity to invest more and deepen its relationship with Benefex, a Zellis Company , WebTicketManager , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liverpool Football Club revenues, which have grown to $370.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liverpool Football Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Liverpool Football Club Tech Stack and Enterprise Applications
Liverpool Football Club HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benefex, a Zellis Company | Legacy | Benefex OneHub | Benefits | Benefits Administration | HCM | n/a | 2018 | 2018 |
In 2018 Liverpool Football Club implemented Benefex OneHub | Benefits as part of a broader HR transformation program known internally as Project Spirit. The rollout was sponsored by the Reward Manager and supported by the Head of People Services and an HR Transformation Manager from September 2018 to July 2019 to deliver an efficient organisational design, a defined reward framework, and strengthened governance.
Benefex OneHub | Benefits was configured to operate as an employee self service benefits portal with enrollment workflows, employee communications, and lifecycle management capabilities aligned to Benefits Administration. The implementation work included process reengineering to support automation and enhanced data protection, and the club paired the benefits portal deployment with new onboarding technology and a SharePoint based employee hub and Live Chat service to centralise access to HR services.
The deployment was integrated with existing HR and Payroll systems to synchronise employee records and benefits eligibility, and it was positioned to support People Services, Payroll and Reward functions across the club for approximately 1000 employees. Integration with onboarding technology was used to drive benefits enrollment during new hire flows, and the SharePoint hub and Live Chat extended operational coverage for queries and employee self service.
Governance and process changes accompanied the technical implementation, with defined ownership for benefits administration and a reward governance framework to standardise approvals and communications. Outcomes recorded during the programme included automation and data protection improvements, a reduction in operating costs of 85,000 pounds, and a removal of three headcount positions, reflecting the combined HR and technology redesign. Liverpool Football Club Benefex OneHub | Benefits Benefits Administration supported the club's HR and reward operating model by centralising benefits administration and linking benefits workflows into payroll and onboarding operations.
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Liverpool Football Club ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WebTicketManager | Legacy | WebTicketManager 360 (WTM360) | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Liverpool Football Club deployed WebTicketManager 360 (WTM360) on its website to provide Reservation and Booking Management for matchday and event ticketing. WebTicketManager 360 (WTM360) operates as the club's on-site online booking engine, embedded into liverpoolfc.com to support web-based seat selection, reservation workflows, and ticket delivery for fans.
Liverpool Football Club WebTicketManager 360 (WTM360) Reservation and Booking Management supports core booking capabilities such as real-time seat inventory and allocation, event scheduling and booking workflows, customer account booking history, and mobile ticket delivery, aligned with standard ticketing operational terminology. The deployment primarily impacts the ticketing and customer service functions and is administered through the club's digital and ticketing teams, with the booking interface embedded into the public site and operational processes aligned to stadium matchday operations.
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Liverpool Football Club Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Liverpool Football Club implemented Microsoft 365 as its primary Collaboration platform. The deployment centralized cloud-hosted productivity and communication tools to support internal communications, content production for the club website, and collaborative work across corporate teams.
Configuration emphasized core Collaboration capabilities available in Microsoft 365, including cloud email and calendaring, document storage and sharing, real-time team communication, and collaborative document editing, aligned with tenant-based administration. The implementation used centralized administration and role-based access controls to enforce collaboration policies and manage content lifecycles.
Operational coverage focused on corporate functions such as communications, marketing and content teams responsible for website and fan engagement content, with Microsoft 365 artifacts observable in the site environment. Governance incorporated standard collaboration workflows and centralized policy controls to manage access and publishing for web and internal content, reflecting an enterprise collaboration posture using Microsoft 365.
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Liverpool Football Club Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signage | Content Management |
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2016 | 2016 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Liverpool Football Club eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Liverpool Football Club CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2017 | 2018 |
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Call Center | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Liverpool Football Club ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Liverpool Football Club TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Liverpool Football Club PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Liverpool Football Club IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Liverpool Football Club CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Liverpool Football Club
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Liverpool Football Club Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Liverpool Football Club IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Liverpool Football Club digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Liverpool Football Club Technographics
Liverpool Football Club is a Leisure and Hospitality organization based in United Kingdom,
with around 1000 employees and annual revenues of $370.0 million.
Liverpool Football Club operates a diverse technology stack with applications such as
Benefex OneHub | Benefits, WebTicketManager 360 (WTM360) and Microsoft 365,
covering areas like Benefits Administration, Reservation and Booking Management and Collaboration.
Liverpool Football Club has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Benefex, a Zellis Company, WebTicketManager and Microsoft.
Liverpool Football Club recently adopted applications including
Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2022, Findify Personalization in 2021 and Criteo Commerce Media Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Liverpool Football Club’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Liverpool Football Club’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Liverpool Football Club technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.