Liverpool, L4 0TH,
United Kingdom
Liverpool Football Club Technographics
Liverpool Football Club Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Liverpool Football Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Liverpool Football Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Liverpool Football Club has purchased the following applications: TribePad ATS for Applicant Tracking System in 2020, WebTicketManager 360 (WTM360) for Reservation and Booking Management in 2019, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Liverpool Football Club is running and its propensity to invest more and deepen its relationship with TribePad , Benefex, a Zellis Company , WebTicketManager or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Liverpool Football Club revenues, which have grown to $942.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Liverpool Football Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Liverpool Football Club Tech Stack and Enterprise Applications
Liverpool Football Club HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TribePad | Legacy | TribePad ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
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Benefits Administration | HCM |
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2018 | 2018 |
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Core HR | HCM |
|
2011 | 2011 |
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Payroll | HCM |
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2011 | 2011 |
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Liverpool Football Club ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WebTicketManager | Legacy | WebTicketManager 360 (WTM360) | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Liverpool Football Club deployed WebTicketManager 360 (WTM360) on its website to provide Reservation and Booking Management for matchday and event ticketing. WebTicketManager 360 (WTM360) operates as the club's on-site online booking engine, embedded into liverpoolfc.com to support web-based seat selection, reservation workflows, and ticket delivery for fans.
Liverpool Football Club WebTicketManager 360 (WTM360) Reservation and Booking Management supports core booking capabilities such as real-time seat inventory and allocation, event scheduling and booking workflows, customer account booking history, and mobile ticket delivery, aligned with standard ticketing operational terminology. The deployment primarily impacts the ticketing and customer service functions and is administered through the club's digital and ticketing teams, with the booking interface embedded into the public site and operational processes aligned to stadium matchday operations.
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Liverpool Football Club Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Liverpool Football Club implemented Microsoft 365 as its primary Collaboration platform. The deployment centralized cloud-hosted productivity and communication tools to support internal communications, content production for the club website, and collaborative work across corporate teams.
Configuration emphasized core Collaboration capabilities available in Microsoft 365, including cloud email and calendaring, document storage and sharing, real-time team communication, and collaborative document editing, aligned with tenant-based administration. The implementation used centralized administration and role-based access controls to enforce collaboration policies and manage content lifecycles.
Operational coverage focused on corporate functions such as communications, marketing and content teams responsible for website and fan engagement content, with Microsoft 365 artifacts observable in the site environment. Governance incorporated standard collaboration workflows and centralized policy controls to manage access and publishing for web and internal content, reflecting an enterprise collaboration posture using Microsoft 365.
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Liverpool Football Club Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signage | Content Management |
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2016 | 2016 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Liverpool Football Club eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
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Liverpool Football Club CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2017 | 2018 |
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Call Center | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
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Liverpool Football Club ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2016 | 2016 |
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Liverpool Football Club TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Liverpool Football Club PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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Liverpool Football Club IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Liverpool Football Club CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Liverpool Football Club
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Salesforce Administrator | Manager | Marketing |
Apps Being Evaluated by Liverpool Football Club Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||