Janesville, 53545, WI,
United States
Local Matters Digital Technographics
Local Matters Digital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Local Matters Digital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Local Matters Digital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Local Matters Digital has purchased the following applications: AddEvent for Event Management in 2016, WooCommerce for eCommerce in 2021, Synup Presence for Listing Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Local Matters Digital is running and its propensity to invest more and deepen its relationship with AddEvent , Automattic , Synup Corporation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Local Matters Digital revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Local Matters Digital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Local Matters Digital Tech Stack and Enterprise Applications
Local Matters Digital Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AddEvent | Legacy | AddEvent | Event Management | Collaboration | n/a | 2016 | 2016 |
In 2016, Local Matters Digital implemented AddEvent on its website. AddEvent is an Event Management application used to publish event listings and provide add to calendar functionality embedded directly into public pages and feeds.
The deployment is a client side embed on Local Matters Digital's site, configured via the AddEvent control panel and maintained by marketing and web operations staff. Functional configuration centers on publishing event listings, embedding calendar views, and generating add to calendar links for site visitors. Operational coverage is the company website and its audience engagement and marketing functions, with governance and event lifecycle managed by the internal web team who provision and update event content through AddEvent.
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Local Matters Digital eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Local Matters Digital implemented WooCommerce from Automattic on its public website to provide a site-hosted eCommerce capability. The deployment is a WordPress plugin implementation that centralizes product catalog presentation, shopping cart and checkout flows, and order capture within the website, aligning WooCommerce with the companys sales and order management business function.
Configuration focuses on core WooCommerce modules including catalog management, checkout and order management, and administrative dashboards that support pricing updates and fulfillment workflows. Operational ownership resides with the companys web and content teams, and governance centers on web-admin driven processes for product updates, transaction handling, and customer communications, keeping the implementation site-centric and lightweight for a 25 person media firm.
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Local Matters Digital CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Synup Corporation | Legacy | Synup Presence | Listing Management | CRM | n/a | 2019 | 2019 |
In 2019 Local Matters Digital implemented Synup Presence as a Listing Management application to centralize client listings and visibility across marketplace channels. The Synup Presence deployment was used directly by the Local Matters Digital team to support agency client programs and to provide analytics-driven insights to inform acquisition activities.
The implementation leveraged the Synup Dashboard and its analytics capabilities, using reputation management functionality and real-world marketplace insights by vertical to guide client-specific optimization. Local Matters Digital used Synup Presence to apply a best-practices approach to customer acquisition for each unique client, combining listing health monitoring with review and reputation workflows to influence customer engagement.
Operationally the Synup Presence deployment covered Local Matters Digital agency workflows, enabling client reporting, campaign optimization, and reputation management as primary business functions. The platform was positioned as a client-facing tool enabling access to new customers, supporting conversion into revenue, and growing customer loyalty and advocacy through ongoing reputation capabilities.
Governance and process changes focused on embedding analytics into client servicing, with the Local Matters Digital team using Synup Dashboard metrics to iterate on acquisition playbooks and reputation workflows per client. Outcomes reported by the agency included enabling client access to new customer opportunities, conversion support into real revenue, and expanded loyalty and advocacy channels via the Synup platform.
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Local Matters Digital IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Local Matters Digital CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Local Matters Digital
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| No data found | ||||||
Apps Being Evaluated by Local Matters Digital Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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