Localiza
Av. Bernardo Monteiro, 1567 - Funcionários,
Belo Horizonte, 30150,
Brazil
Belo Horizonte, 30150,
Brazil
55 800 979 2020
Professional Services
Localiza Technographics
Localiza Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Localiza and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11676 Localiza employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Localiza has purchased the following applications: Bizneo Time Tracking for Time and Attendance in 2022, FreeWheel Demandsuite for Agency Management in 2017, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Localiza is running and its propensity to invest more and deepen its relationship with Bizneo HR , FreeWheel, A Comcast Company , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Localiza revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Localiza intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Localiza Tech Stack and Enterprise Applications
Localiza HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bizneo HR | Legacy | Bizneo Time Tracking | Time and Attendance | HCM | n/a | 2022 | 2022 |
In 2022, Localiza implemented Bizneo Time Tracking as part of a Bizneo deployment supporting HR operations across Mexico and the broader LatAm region. The deployment is tied to the Time and Attendance category and was positioned to streamline core workforce time-management tasks and absence handling within the companys regional HR organization.
Bizneo Time Tracking was configured to support registry of hours, vacation scheduling, shift assignment and absence recording, aligning time capture with payroll preparatory workflows. Functional capabilities implemented include timesheet capture and approval routing, vacation and shift calendars, and standardized attendance records to support downstream payroll and HR administration processes.
Operational scope covered HR and payroll administrative functions across the Mexico and LatAm region, with a focus on centralizing time and attendance controls and standardizing absence and shift policies. Governance changes emphasized consistent approval workflows and consolidated time-management rules to improve operational consistency across sites, while retaining configuration aligned to regional labor and scheduling requirements.
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Localiza ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017 Localiza deployed FreeWheel Demandsuite on their website to support Agency Management for digital advertising and media sales functions. Localiza used FreeWheel Demandsuite as the demand-side orchestration layer on web properties, embedding ad decisioning and inventory configuration into page templates and campaign targeting workflows.
The implementation focused on web channel integration, with FreeWheel Demandsuite configured for demand source management, campaign trafficking, and yield controls typical of Agency Management platforms. Operational scope spanned digital marketing and ad operations teams, and governance emphasized standardized campaign configuration, trafficking processes, and change control for creative and targeting updates.
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Enterprise Asset Management | ERP Services and Operations |
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2020 | 2020 |
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Localiza Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Localiza implemented Microsoft 365 to provide Collaboration capabilities for corporate communication and document management across its employee base in Brazil. Publicly visible references on the Localiza website identify Microsoft 365 as the primary Collaboration platform in use by the company.
The Microsoft 365 deployment includes core Collaboration modules such as Exchange Online for corporate email, SharePoint Online for intranet and document management, OneDrive for personal file sync, Microsoft Teams for real-time collaboration and meetings, and the Office application suite for productivity. Microsoft 365 configuration appears to follow standard cloud-first patterns, with tenant-level settings for access, mobile access, and common compliance controls expected in Collaboration deployments.
Identity and access are aligned with Microsoft cloud identity practices, using Azure Active Directory for single sign-on and centralized user provisioning to the Microsoft 365 tenant. Operational coverage is organization-wide, serving corporate and operational user populations across Localiza locations in Brazil, with unified mail, file, and collaboration spaces accessible to distributed teams.
Governance is implemented through centralized tenant administration, role-based permissioning and delegated administration for business units, with staged provisioning and user adoption flows typical of Collaboration rollouts. The narrative centers on Microsoft 365 as the Collaboration platform that Localiza integrated into its enterprise productivity stack in 2015.
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Localiza Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Enterprise Content Management | Content Management |
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2017 | 2017 |
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Localiza CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Localiza ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Localiza PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Localiza IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Localiza
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Localiza Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Localiza IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Localiza digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Localiza Technographics
Localiza is a Professional Services organization based in Brazil,
with around 11676 employees and annual revenues of $2.00 billion.
Localiza operates a diverse technology stack with applications such as
Bizneo Time Tracking, FreeWheel Demandsuite and Microsoft 365,
covering areas like Time and Attendance, Agency Management and Collaboration.
Localiza has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bizneo HR, FreeWheel, A Comcast Company and Microsoft.
Localiza recently adopted applications including
Bizneo Digital Signature in 2023, Bizneo Time Tracking in 2022 and Microsoft Azure Cloud Services in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Localiza’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Localiza’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Localiza technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.