Americanas
102, Sacadura Cabral street - SaUde,
Rio De Janeiro, 20081-902,
Brazil
Rio De Janeiro, 20081-902,
Brazil
55 21 3478 3100
Retail
Americanas Technographics
Americanas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Americanas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 44481 Americanas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Americanas has purchased the following applications: Oracle Retail Fiscal Management for ERP Financial in 2010, FreeWheel Demandsuite for Agency Management in 2024, QlikView for Analytics and BI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Americanas is running and its propensity to invest more and deepen its relationship with Oracle , FreeWheel, A Comcast Company , Linx or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Americanas revenues, which have grown to $4.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Americanas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Americanas Tech Stack and Enterprise Applications
Americanas ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Fiscal Management | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Americanas implemented Oracle Retail Fiscal Management as an ERP Financial solution to centralize fiscal controls and tax compliance across its retail operations. The engagement provided functional analysis, configuration, training and customer support of Oracle Retail Fiscal Management, with delivery work spanning B2W group banners and partner retailers.
Configuration work emphasized fiscal rules and compliance capabilities typical for Oracle Retail Fiscal Management, including tax calculation engines, country specific fiscal logic for Brazilian tax law, electronic invoicing workflows and fiscal reporting modules. The team performed Oracle Retail data migration analysis to map transactional and master data into Oracle Retail Fiscal Management, and the business analyst role focused on adapting configuration to Brazilian fiscal laws and regulatory reporting requirements.
Operational coverage included finance, tax and compliance teams across Americanas and related retailer projects at B2W companies such as Americanas.com, Shoptime and Submarino, as well as engagements involving Ricardo Eletro and Central Madeirense Venezuela. The implementation work combined system configuration with data migration responsibilities to establish a single fiscal management application for retail transactional data and statutory reporting.
Governance activities concentrated on training and customer support to embed new fiscal processes and maintain compliance, with business analyst oversight of legal rule implementation and change control for fiscal configuration. Oracle Retail Fiscal Management was used to align fiscal operations, with staff enablement and support processes put in place to sustain ongoing regulatory compliance.
|
Americanas ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Americanas began using FreeWheel Demandsuite on its website, deploying the FreeWheel Demandsuite solution to support advertising operations. The implementation is categorized as Agency Management and is positioned to centralize ad inventory control and agency-facing workflows within the retailer digital property.
The deployment focuses on Agency Management capabilities such as campaign trafficking, inventory allocation, programmatic demand orchestration, creative delivery and reporting for web video and display placements. FreeWheel Demandsuite is implemented as part of the site advertising stack to manage agency deals, campaign scheduling and media measurement workflows, with operational ownership aligned to digital media, marketing and e commerce media revenue teams. Governance changes emphasize standardized campaign approval and trafficking processes and structured agency handoffs to support consistent ad operations across the website.
|
|
|
|
|
Point Of Sale | ERP Services and Operations |
|
2016 | 2016 |
|
Americanas Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qlik | Legacy | QlikView | Analytics and BI | Analytics and BI | n/a | 2013 | 2013 |
In 2013, Americanas deployed QlikView as its Analytics and BI platform to centralize operational reporting and KPI monitoring across retail operations. The QlikView implementation was positioned to serve freight, logistics, transportation, orders and customer service analytics, and it was used by multidisciplinary teams including data engineers, data scientists, software architects, programmers and business analysts.
QlikView implementations focused on configurable KPI dashboards and analytical applications for supply chain optimization, assortment allocation, routing and network design. The deployment emphasized scripted data models and ETL pipelines to populate operational dashboards that tracked SAC, freight, logistics and order metrics, aligning BI reporting with quantitative models developed by the analytics organization.
Integrations reflected the broader data platform architecture, ingesting data from relational databases and NoSQL stores and operating within a Cloudera based big data environment. QlikView consumed data exposed via web services built in Java and Python, and worked alongside graph databases such as Titan and Neo4j as well as data stores like Cassandra and Solr to support advanced supply chain and recommendation analytics.
Governance and rollout were driven by an internal analytics leadership model, with a head of BI squad and managers responsible for architecture, infrastructure and tooling selection. QlikView was one of the BI front end tools used to mature analytics capability across supply chain, marketing optimization and product engineering, and the program included training, partnership activity with universities and establishment of data pipeline and model management practices.
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2013 | 2013 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2013 | 2013 |
|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2013 | 2013 |
|
Americanas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2023 | 2023 |
|
Americanas eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2016 | 2016 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2016 | 2016 |
|
Americanas SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Allocation and Replenishment | SCM |
|
2024 | 2024 |
|
Americanas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
Americanas ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2014 | 2014 |
|
Americanas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Americanas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2006 | 2006 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
Americanas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2024 | 2024 |
|
Americanas Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IoT Platform | Internet of Things |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Americanas
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Head Data Engineering | Director | IT | |
|
|
|
Superintendente - Big data, analytics, data science | Manager | IT | |
|
|
|
Gerente de Customer Analytics & CRM | CXO | Customer Service | |
|
Apps Being Evaluated by Americanas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Americanas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Americanas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Americanas Technographics
Americanas is a Retail organization based in Brazil,
with around 44481 employees and annual revenues of $4.80 billion.
Americanas operates a diverse technology stack with applications such as
Oracle Retail Fiscal Management, FreeWheel Demandsuite and QlikView,
covering areas like ERP Financial, Agency Management and Analytics and BI.
Americanas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, FreeWheel, A Comcast Company and Qlik.
Americanas recently adopted applications including
FreeWheel Demandsuite in 2024, RELEX Automatic Replenishment and Allocation in 2024 and Segura Endpoint Privilege Manager (EPM) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Americanas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Americanas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Americanas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.