Rio De Janeiro, 20081-902,
Brazil
Americanas Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Americanas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 44481 Americanas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Americanas has purchased the following applications: Oracle Retail Fiscal Management for ERP Financial in 2010, FreeWheel Demandsuite for Agency Management in 2024, QlikView for Analytics and BI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Americanas is running and its propensity to invest more and deepen its relationship with Oracle , FreeWheel, A Comcast Company , Linx or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Americanas revenues, which have grown to $4.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Americanas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Fiscal Management | ERP Financial | ERP Financial Management | n/a | 2010 | 2010 |
In 2010, Americanas implemented Oracle Retail Fiscal Management as an ERP Financial solution to centralize fiscal controls and tax compliance across its retail operations. The engagement provided functional analysis, configuration, training and customer support of Oracle Retail Fiscal Management, with delivery work spanning B2W group banners and partner retailers.
Configuration work emphasized fiscal rules and compliance capabilities typical for Oracle Retail Fiscal Management, including tax calculation engines, country specific fiscal logic for Brazilian tax law, electronic invoicing workflows and fiscal reporting modules. The team performed Oracle Retail data migration analysis to map transactional and master data into Oracle Retail Fiscal Management, and the business analyst role focused on adapting configuration to Brazilian fiscal laws and regulatory reporting requirements.
Operational coverage included finance, tax and compliance teams across Americanas and related retailer projects at B2W companies such as Americanas.com, Shoptime and Submarino, as well as engagements involving Ricardo Eletro and Central Madeirense Venezuela. The implementation work combined system configuration with data migration responsibilities to establish a single fiscal management application for retail transactional data and statutory reporting.
Governance activities concentrated on training and customer support to embed new fiscal processes and maintain compliance, with business analyst oversight of legal rule implementation and change control for fiscal configuration. Oracle Retail Fiscal Management was used to align fiscal operations, with staff enablement and support processes put in place to sustain ongoing regulatory compliance.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
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Point Of Sale | ERP Services and Operations |
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2016 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qlik | Legacy | QlikView | Analytics and BI | Analytics and BI | n/a | 2013 | 2013 |
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Analytics and BI | Analytics and BI |
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2013 | 2013 |
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Analytics and BI | Analytics and BI |
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2013 | 2013 |
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Data Warehouse | Analytics and BI |
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2013 | 2013 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Product Review Management | eCommerce |
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2016 | 2016 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Allocation and Replenishment | SCM |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IoT Platform | Internet of Things |
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2018 | 2018 |
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