Dusseldorf, 40476,
Germany
L'Oreal Professionnel Paris Germany Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by L'Oreal Professionnel Paris Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 L'Oreal Professionnel Paris Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that L'Oreal Professionnel Paris Germany has purchased the following applications: Bazaarvoice for Personalization and Product Recommendations in 2020, StoryStream for Social Media Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems L'Oreal Professionnel Paris Germany is running and its propensity to invest more and deepen its relationship with Bazaarvoice , StoryStream or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing L'Oreal Professionnel Paris Germany revenues, which have grown to $3.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for L'Oreal Professionnel Paris Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bazaarvoice | Legacy | Bazaarvoice | Personalization and Product Recommendations | eCommerce | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| StoryStream | Legacy | StoryStream | Social Media Management | CRM | n/a | 2023 | 2023 |
In 2023 L'Oreal Professionnel Paris Germany implemented StoryStream for Social Media Management to support marketing teams across the DACH region. The deployment concentrated on discovering, rights-managing and publishing user generated content to Instagram and other social channels to increase organic reach and audience engagement.
The implementation configured StoryStream modules for content discovery, rights management and scheduled publishing, together with curated content libraries and content approval workflows for social programs. StoryStream was used to operationalize UGC curation into editorial calendars and to surface approved assets for reuse in Instagram posts and broader channel campaigns.
Integrations focused on direct publishing to Instagram and syndication to other social channels, with operational ownership assigned to regional marketing teams in DACH. Governance changes included formalized usage rights capture, approval gates for third party content and standardized tagging and metadata to support content reuse and auditability.
The DACH implementation of StoryStream for Social Media Management delivered a reported 41% average increase in likes on Instagram posts using UGC and resulted in one in three Instagram posts being curated user generated content as part of the region's content strategy.
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