London, W12 7SA,
United Kingdom
L'Oreal United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by L'Oreal United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3175 L'Oreal United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that L'Oreal United Kingdom has purchased the following applications: Algolia Search for Application, Web and Enterprise Search in 2020, Wyng Platform for Personalization and Product Recommendations in 2019, Trueson CDP for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems L'Oreal United Kingdom is running and its propensity to invest more and deepen its relationship with Algolia , Vimeo , Wyng or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing L'Oreal United Kingdom revenues, which have grown to $2.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for L'Oreal United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
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Video Editing | Content Management |
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2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wyng | Legacy | Wyng Platform | Personalization and Product Recommendations | eCommerce | n/a | 2019 | 2019 |
In 2019 L'Oreal United Kingdom deployed the Wyng Platform to power diagnostic quizzes and microexperiences across its Active Cosmetics sites. The Wyng Platform was implemented as a Personalization and Product Recommendations solution to capture zero party data and deliver individualized product recommendations tied to CRM and ecommerce workflows.
The implementation focused on instrumenting diagnostic quizzes and lightweight microexperience templates that collect customer preference signals and product needs, which were used to generate personalized product recommendations. Configuration emphasized quiz logic, question branching, and storefront recommendation payloads, aligning questionnaire output with customer profile enrichment and segmentation for targeting.
Operational coverage was limited to L'Oreal United Kingdom Active Cosmetics ecommerce properties, and the deployment functioned as a CRM and ecommerce personalization initiative in the UK. Quiz responses were routed into personalization flows to inform onsite recommendation components and personalized email content, supporting both onsite merchandising and downstream CRM outreach.
Governance consisted of centralized quiz templates and measurement of commercial metrics, with rollout across Active Cosmetics sites in the UK. The case notes that these Wyng-powered quizzes increased average order value and conversion versus site averages, demonstrating the platform's role within L'Oreal United Kingdom's Personalization and Product Recommendations strategy.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Trueson | Legacy | Trueson CDP | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, L'Oreal United Kingdom implemented Trueson CDP as a centralized Customer Data Platform to consolidate customer and HCP identity for its UK affiliate and multiple L'Oréal affiliates. Trueson provided Business Admin, Content and Data Stewardship services that explicitly supported Veeva Vault and CRM operations to improve content publishing, compliance and operational efficiency across affiliate operations.
The implementation emphasized customer and HCP record standardization and consent orchestration, using Trueson CDP to create unified profiles and consistent consent states across affiliate boundaries. Functional capabilities implemented included content stewardship for regulated assets, data stewardship workflows for record hygiene and attribute normalization, and consent management tied to marketing and medical engagement workflows.
Integrations were scoped around Veeva Vault and existing CRM operations, with the Customer Data Platform acting as the central identity and consent store that feeds content publishing and CRM activation workflows. The deployment model was organized as a shared service supporting multiple L'Oréal affiliates including the UK affiliate, enabling API based synchronization between the CDP, Veeva Vault content repositories, and CRM systems.
Governance centered on Trueson delivered data stewardship processes and content governance to align publishing and compliance controls across affiliates. The program focused on standardizing operational processes for content publishing and CRM enablement, with stated outcomes of improved content publishing, stronger compliance controls and enhanced operational efficiency.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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