AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

L'Oreal United Kingdom Data, Technology Stack, and Enterprise Applications
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Algolia Legacy Algolia Search Application, Web and Enterprise Search Content Management n/a 2020 2020
Video Editing Content Management 2016 2016
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wyng Legacy Wyng Platform Personalization and Product Recommendations eCommerce n/a 2019 2019
In 2019 L'Oreal United Kingdom deployed the Wyng Platform to power diagnostic quizzes and microexperiences across its Active Cosmetics sites. The Wyng Platform was implemented as a Personalization and Product Recommendations solution to capture zero party data and deliver individualized product recommendations tied to CRM and ecommerce workflows. The implementation focused on instrumenting diagnostic quizzes and lightweight microexperience templates that collect customer preference signals and product needs, which were used to generate personalized product recommendations. Configuration emphasized quiz logic, question branching, and storefront recommendation payloads, aligning questionnaire output with customer profile enrichment and segmentation for targeting. Operational coverage was limited to L'Oreal United Kingdom Active Cosmetics ecommerce properties, and the deployment functioned as a CRM and ecommerce personalization initiative in the UK. Quiz responses were routed into personalization flows to inform onsite recommendation components and personalized email content, supporting both onsite merchandising and downstream CRM outreach. Governance consisted of centralized quiz templates and measurement of commercial metrics, with rollout across Active Cosmetics sites in the UK. The case notes that these Wyng-powered quizzes increased average order value and conversion versus site averages, demonstrating the platform's role within L'Oreal United Kingdom's Personalization and Product Recommendations strategy.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Trueson Legacy Trueson CDP Customer Data Platform CRM n/a 2020 2020
In 2020, L'Oreal United Kingdom implemented Trueson CDP as a centralized Customer Data Platform to consolidate customer and HCP identity for its UK affiliate and multiple L'Oréal affiliates. Trueson provided Business Admin, Content and Data Stewardship services that explicitly supported Veeva Vault and CRM operations to improve content publishing, compliance and operational efficiency across affiliate operations. The implementation emphasized customer and HCP record standardization and consent orchestration, using Trueson CDP to create unified profiles and consistent consent states across affiliate boundaries. Functional capabilities implemented included content stewardship for regulated assets, data stewardship workflows for record hygiene and attribute normalization, and consent management tied to marketing and medical engagement workflows. Integrations were scoped around Veeva Vault and existing CRM operations, with the Customer Data Platform acting as the central identity and consent store that feeds content publishing and CRM activation workflows. The deployment model was organized as a shared service supporting multiple L'Oréal affiliates including the UK affiliate, enabling API based synchronization between the CDP, Veeva Vault content repositories, and CRM systems. Governance centered on Trueson delivered data stewardship processes and content governance to align publishing and compliance controls across affiliates. The program focused on standardizing operational processes for content publishing and CRM enablement, with stated outcomes of improved content publishing, stronger compliance controls and enhanced operational efficiency.
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2016 2016
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2013 2013
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Content Delivery Network IaaS 2017 2017
IT Decision Makers and Key Stakeholders at L'Oreal United Kingdom
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by L'Oreal United Kingdom Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from L'Oreal United Kingdom IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the L'Oreal United Kingdom digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD L'Oreal United Kingdom Technographics

L'Oreal United Kingdom is a Consumer Packaged Goods organization based in United Kingdom, with around 3175 employees and annual revenues of $2.50 billion.

L'Oreal United Kingdom operates a diverse technology stack with applications such as Algolia Search, Wyng Platform and Trueson CDP, covering areas like Application, Web and Enterprise Search, Personalization and Product Recommendations and Customer Data Platform.

L'Oreal United Kingdom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Algolia, Wyng and Trueson.

L'Oreal United Kingdom recently adopted applications including Algolia Search in 2020, Trueson CDP in 2020 and Wyng Platform in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of L'Oreal United Kingdom’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates L'Oreal United Kingdom’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete L'Oreal United Kingdom technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.