Guildford, GU3 1LR,
United Kingdom
Lovetts Technographics
Lovetts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lovetts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Lovetts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lovetts has purchased the following applications: HubSpot CMS for Web Content Management in 2020, Crazy Egg for Marketing Analytics in 2013, SolarWinds Pingdom RUM for Application Performance Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lovetts is running and its propensity to invest more and deepen its relationship with HubSpot , Crazy Egg , Acquia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lovetts revenues, which have grown to $18.4 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lovetts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lovetts Tech Stack and Enterprise Applications
Lovetts Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Lovetts implemented HubSpot CMS to drive its public website and to centralize web content management under the Web Content Management category. Lovetts implemented HubSpot CMS on their site to support marketing and communications functions, enabling content authoring, template based page construction and published pages serving customers in the United Kingdom. The deployment aligns with the scale of a 25 person communications firm and focuses on a single public site rather than a multi site enterprise architecture.
Configuration emphasized HubSpot CMS native capabilities, including templating, modular content blocks, responsive page layouts, SEO controls and form based lead capture, reflecting standard Web Content Management workflows. Operational governance centered on editorial workflows and staged publishing managed by the marketing team, with site maintenance and content updates performed through the HubSpot CMS administration interface. The implementation positions Lovetts, HubSpot CMS, Web Content Management and the marketing and communications business functions in a unified content and publishing workflow.
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Lovetts CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2013 | 2013 |
In 2013, Lovetts implemented Crazy Egg on their public website. Crazy Egg is deployed as a Marketing Analytics application to capture on-page visitor behavior for the firm’s online presence. The deployment centers on embedding the Crazy Egg tracking script across site pages to generate heatmaps and session snapshots and to instrument page-level behavior data.
Configuration and operational ownership reside with Lovetts’ marketing and web operations functions, which configure page snapshots, click maps, scroll maps and session recordings within Crazy Egg. The implementation uses client-side instrumentation and page tagging to produce UX and content insights, with snapshot schedules and tag coverage managed through the Crazy Egg console. Governance is kept proportionate to the company size, focusing on incremental tagging and page coverage on the public website to support ongoing digital marketing activities.
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Lovetts ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solarwinds | Legacy | SolarWinds Pingdom RUM | Application Performance Management | ITSM | n/a | 2013 | 2013 |
In 2013, Lovetts implemented SolarWinds Pingdom RUM on its public website. Lovetts deployed SolarWinds Pingdom RUM as an Application Performance Management solution to capture Real User Monitoring metrics and front-end performance telemetry for its web presence.
Deployment uses the Pingdom RUM JavaScript beacon embedded in site pages to collect page load timings, resource timing, browser and geographic breakdowns, and session-level timing data. Operational ownership is organized across web operations and marketing, with dashboards and alerting configured to surface user-experience regressions to those teams.
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Lovetts TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2015 | 2015 |
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Lovetts PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Lovetts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Lovetts CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Lovetts
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Lovetts Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||