Lulu Guinness
25 Farringdon Street, 6th Floor,
London, EC4A 4AB,
United Kingdom
London, EC4A 4AB,
United Kingdom
44 80 8169-6757
Retail
Lulu Guinness Technographics
Lulu Guinness Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lulu Guinness and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Lulu Guinness employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lulu Guinness has purchased the following applications: Adyen for Payment Processing in 2018, Microsoft 365 for Collaboration in 2016, Salesforce Commerce Cloud for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lulu Guinness is running and its propensity to invest more and deepen its relationship with Adyen , Apple , WorldPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lulu Guinness revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lulu Guinness intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lulu Guinness Tech Stack and Enterprise Applications
Lulu Guinness ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2018 | 2018 |
In 2018, Lulu Guinness implemented Adyen for Payment Processing on its ecommerce website. The deployment integrated Adyen as the cloud-hosted payment gateway within the site checkout to handle online card transactions and other web-based payment methods for the retailer.
The implementation concentrated on web checkout integration using Adyen client-side and server-side components to capture payment tokens, authorize transactions, and manage settlement configurations consistent with Payment Processing platforms. Operational ownership was aligned to ecommerce and finance functions, centralizing payment configuration, reconciliation workflows, and the online retail payments layer through Adyen for Lulu Guinness' website.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2020 | 2020 |
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Lulu Guinness Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Lulu Guinness implemented Microsoft 365. Microsoft 365, categorized as Collaboration, is used on their website and across the organization of approximately 50 employees to support internal communication and content coordination.
The deployment is a cloud tenant-style Microsoft 365 implementation that leverages core Collaboration capabilities including Exchange Online for corporate email, SharePoint Online for document libraries and content publishing, OneDrive for individual file storage, Microsoft Teams for team communication, and the Office desktop and web apps for content authoring. Microsoft 365 is used to underpin website content workflows and asset handoffs between marketing, merchandising, and operations, aligning Collaboration tooling with public-facing site updates.
Governance was scoped to small-enterprise practices, with tenant account provisioning, role-based access to SharePoint sites and Teams channels, and content lifecycle controls oriented around marketing and product catalog workflows. Operational coverage spans marketing, merchandising, and customer operations in the United Kingdom, and the implementation emphasizes cloud-native Collaboration patterns for content management and internal communications.
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Lulu Guinness eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2019 | 2019 |
Lulu Guinness implemented Salesforce Commerce Cloud in 2019 to power its eCommerce storefront on its public website. The deployment uses Salesforce Commerce Cloud as the primary customer-facing commerce platform to host catalog, product detail pages, shopping cart and checkout flows for the brand's online retail channel, aligned to a web-first retail model suitable for a 50-employee retailer.
Configuration focused on core storefront and merchandising capabilities within Salesforce Commerce Cloud, including catalog management, promotions, content management and checkout orchestration, using standard eCommerce functional workflows. Operational ownership is described for eCommerce, merchandising and marketing teams, with governance centered on content publishing and commerce configuration control during rollout, and with site management and authoring workflows operating through the platform to coordinate live updates to the website.
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Lulu Guinness CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Listing Management | CRM |
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2018 | 2018 |
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Listing Management | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Lulu Guinness PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Lulu Guinness IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Lulu Guinness CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Lulu Guinness
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Lulu Guinness Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lulu Guinness IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lulu Guinness digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lulu Guinness Technographics
Lulu Guinness is a Retail organization based in United Kingdom,
with around 50 employees and annual revenues of $12.0 million.
Lulu Guinness operates a diverse technology stack with applications such as
Adyen, Microsoft 365 and Salesforce Commerce Cloud,
covering areas like Payment Processing, Collaboration and eCommerce.
Lulu Guinness has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adyen, Microsoft and Salesforce.
Lulu Guinness recently adopted applications including
Awin Affiliate Marketing in 2021, Salesforce Sales Cloud in 2021 and Worldpay in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lulu Guinness’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lulu Guinness’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lulu Guinness technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.