London, E14 9SG,
United Kingdom
Lycamobile Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lycamobile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Lycamobile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lycamobile has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2020, Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing in 2021, Avaya Call Management System for Call Center in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lycamobile is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Microsoft , NTT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lycamobile revenues, which have grown to $2.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lycamobile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 | In 2021, Lyca Mobile planned implementation of Salesforce Marketing Cloud Intelligence (formerly Datorama) as part of its Artificial Intelligence Marketing initiatives to centralise marketing intelligence and enable real-time campaign optimisation. Lyca Mobile is a global MVNO with more than 16 million customers across 23 countries, and the Salesforce effort is positioned to elevate customer engagement by unifying campaign measurement with marketing orchestration already running in the business. Prior to the Marketing Cloud Intelligence plan, Lyca Mobile deployed Salesforce Marketing Cloud and Interaction Studio to consolidate customer data into a single source of truth. Marketing Cloud components such as Journey Builder were used to visually map and automate omnichannel customer journeys across email, SMS, web and other touchpoints, while Interaction Studio enabled one-to-one personalised experiences like context-aware pop-ups and activation emails. Audience segmentation was implemented using MECE principles to produce mutually exclusive, collectively exhaustive segments for targeted communications. The Marketing Cloud implementation extended operational coverage to marketing teams in India and the UK and opened the shared customer data model to customer care and fulfilment workflows. Lyca Mobile also signalled integration of Salesforce Marketing Cloud Intelligence, which will automate and unify marketing campaign data to build intelligent dashboards for real-time campaign performance and in-flight optimisation, and plans to add Sales Cloud for faster sales processes. Implementation partners Emark and Mirum supported configuration and delivery alongside the Salesforce Customer Success team to accommodate complex requirements and last-minute changes. Governance and process changes focused on removing channel silos, enabling marketing teams to edit campaign copy without raising technical tickets, and instituting journey-level controls to avoid redundant outreach. These changes produced explicit operational outcomes documented by Lyca Mobile, including a 15 to 20 percent decrease in opt-out ratios and conversions increasing by over 30 percent, while order fulfilment and activation communications became noticeably faster. |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Avaya | Legacy | Avaya Call Management System | Call Center | CRM | n/a | 2011 | 2011 | ||
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2017 | 2018 |
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Web Content Management | Content Management |
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2015 | 2015 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2013 | 2014 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||