Lycamobile
3rd Floor Walbrook Building, 195 Marsh Wall,
London, E14 9SG,
United Kingdom
London, E14 9SG,
United Kingdom
44 79 7310-1322
Communications
Lycamobile Technographics
Lycamobile Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lycamobile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Lycamobile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lycamobile has purchased the following applications: Sage 300 ERP (formerly Accpac) for ERP Financial in 2013, Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing in 2021, OpenText Release 16 for Enterprise Content Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lycamobile is running and its propensity to invest more and deepen its relationship with Sage , Salesforce , OpenText or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lycamobile revenues, which have grown to $2.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lycamobile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lycamobile Tech Stack and Enterprise Applications
Lycamobile ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 300 ERP (formerly Accpac) | ERP Financial | ERP Financial Management | n/a | 2013 | 2014 |
In 2013, Lycamobile implemented Sage 300 ERP (formerly Accpac) to support core financial operations, explicitly provisioning the system as an ERP Financial platform for the company. The deployment was centered on the finance organization in London, United Kingdom, with primary adoption by Accounts Payable and month end reporting teams.
Sage 300 ERP was configured to support Accounts Payable workflows including invoice capture and coding, multi currency processing, VAT handling, payment runs, petty cash, and employee expense claim processing. Configuration emphasis included vendor reconciliation routines, matching of payments and prepayment credit notes, and structured month end tasks such as cashflow reporting and ledger submission.
The implementation was integrated with an OpenText system to enable paper free invoice processing and streamlined AP inbox handling, supporting electronic invoice capture and retention. Operational procedures included daily management of AP inboxes, liaison workflows with vendors to resolve payment issues within agreed payment terms, and monitoring of direct debit activity as part of payment execution.
Governance centered on finance process controls and role based operational ownership, with Senior Accounts Payable staff ensuring timely processing of invoices, correct coding including VAT, and coordination with the Finance Manager for monthly and quarterly accounts submission. The configuration and process design reflect ERP Financial best practices for centralized AP control, multi currency accounting, and audit ready vendor reconciliation.
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Lycamobile AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Lyca Mobile planned implementation of Salesforce Marketing Cloud Intelligence (formerly Datorama) as part of its Artificial Intelligence Marketing initiatives to centralise marketing intelligence and enable real-time campaign optimisation. Lyca Mobile is a global MVNO with more than 16 million customers across 23 countries, and the Salesforce effort is positioned to elevate customer engagement by unifying campaign measurement with marketing orchestration already running in the business.
Prior to the Marketing Cloud Intelligence plan, Lyca Mobile deployed Salesforce Marketing Cloud and Interaction Studio to consolidate customer data into a single source of truth. Marketing Cloud components such as Journey Builder were used to visually map and automate omnichannel customer journeys across email, SMS, web and other touchpoints, while Interaction Studio enabled one-to-one personalised experiences like context-aware pop-ups and activation emails. Audience segmentation was implemented using MECE principles to produce mutually exclusive, collectively exhaustive segments for targeted communications.
The Marketing Cloud implementation extended operational coverage to marketing teams in India and the UK and opened the shared customer data model to customer care and fulfilment workflows. Lyca Mobile also signalled integration of Salesforce Marketing Cloud Intelligence, which will automate and unify marketing campaign data to build intelligent dashboards for real-time campaign performance and in-flight optimisation, and plans to add Sales Cloud for faster sales processes. Implementation partners Emark and Mirum supported configuration and delivery alongside the Salesforce Customer Success team to accommodate complex requirements and last-minute changes.
Governance and process changes focused on removing channel silos, enabling marketing teams to edit campaign copy without raising technical tickets, and instituting journey-level controls to avoid redundant outreach. These changes produced explicit operational outcomes documented by Lyca Mobile, including a 15 to 20 percent decrease in opt-out ratios and conversions increasing by over 30 percent, while order fulfilment and activation communications became noticeably faster.
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Lycamobile Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenText | Legacy | OpenText Release 16 | Enterprise Content Management | Content Management | n/a | 2017 | 2018 |
In 2017, Lycamobile implemented OpenText Release 16 as its Enterprise Content Management platform to provide a digital back office for legal and accounts payable. The implementation established OpenText Release 16 as the central repository and process orchestration layer for contract and invoice lifecycles within the company.
The deployment used multiple products from the OpenText Release 16 suite, specifically Process Suite, Content Suite, and Contract Center, configured to deliver document management, contract lifecycle management, workflow orchestration, and automated invoice processing. Configuration emphasized content classification, version control, secure storage, and process automation to standardize legal intake and accounts payable workflows.
Operational scope targeted Lycamobile’s legal and accounts payable departments, centralizing contract management and invoice approval chains to create consistent audit trails and records retention controls. Governance changes focused on formalizing digital review and approval workflows, embedding Contract Center for contract templates and signoff, and using Process Suite to route invoices and exceptions, all intended to help cut costs and increase efficiency by digitally transforming legal and invoice processes.
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Web Content Management | Content Management |
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2015 | 2015 |
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Lycamobile eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Lycamobile CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2011 | 2011 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Lycamobile IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Lycamobile
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Lycamobile Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lycamobile IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lycamobile digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Lycamobile Technographics
Lycamobile is a Communications organization based in United Kingdom,
with around 4000 employees and annual revenues of $2.51 billion.
Lycamobile operates a diverse technology stack with applications such as
Sage 300 ERP (formerly Accpac), Salesforce Marketing Cloud Intelligence (formerly Datorama) and OpenText Release 16,
covering areas like ERP Financial, Artificial Intelligence Marketing and Enterprise Content Management.
Lycamobile has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Salesforce and OpenText.
Lycamobile recently adopted applications including
LexisNexis ThreatMetrix in 2022, Salesforce Marketing Cloud Intelligence (formerly Datorama) in 2021 and SAP Service Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lycamobile’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lycamobile’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lycamobile technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.