Lyca Mobile
3rd Floor Walbrook Building, 195 Marsh Wall,
London, E14 9SG,
United Kingdom
London, E14 9SG,
United Kingdom
44 79 7310-1322
Communications
Lyca Mobile Technographics
Lyca Mobile Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lyca Mobile and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1360 Lyca Mobile employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lyca Mobile has purchased the following applications: Sage 300 ERP (formerly Accpac) for ERP Financial in 2013, MHR iTrent HR for Core HR in 2021, Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lyca Mobile is running and its propensity to invest more and deepen its relationship with Sage , MHR (formerly MidlandHR) , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lyca Mobile revenues, which have grown to $2.51 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lyca Mobile intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lyca Mobile Tech Stack and Enterprise Applications
Lyca Mobile ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 300 ERP (formerly Accpac) | ERP Financial | ERP | n/a | 2013 | 2014 |
In 2013, Lycamobile implemented Sage 300 ERP (formerly Accpac) to support core financial operations, explicitly provisioning the system as an ERP Financial platform for the company. The deployment was centered on the finance organization in London, United Kingdom, with primary adoption by Accounts Payable and month end reporting teams.
Sage 300 ERP was configured to support Accounts Payable workflows including invoice capture and coding, multi currency processing, VAT handling, payment runs, petty cash, and employee expense claim processing. Configuration emphasis included vendor reconciliation routines, matching of payments and prepayment credit notes, and structured month end tasks such as cashflow reporting and ledger submission.
The implementation was integrated with an OpenText system to enable paper free invoice processing and streamlined AP inbox handling, supporting electronic invoice capture and retention. Operational procedures included daily management of AP inboxes, liaison workflows with vendors to resolve payment issues within agreed payment terms, and monitoring of direct debit activity as part of payment execution.
Governance centered on finance process controls and role based operational ownership, with Senior Accounts Payable staff ensuring timely processing of invoices, correct coding including VAT, and coordination with the Finance Manager for monthly and quarterly accounts submission. The configuration and process design reflect ERP Financial best practices for centralized AP control, multi currency accounting, and audit ready vendor reconciliation.
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Lyca Mobile HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MHR (formerly MidlandHR) | Legacy | MHR iTrent HR | Core HR | HCM | n/a | 2021 | 2021 |
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Payroll | HCM |
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2021 | 2021 |
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Lyca Mobile AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Lyca Mobile planned implementation of Salesforce Marketing Cloud Intelligence (formerly Datorama) as part of its Artificial Intelligence Marketing initiatives to centralise marketing intelligence and enable real-time campaign optimisation. Lyca Mobile is a global MVNO with more than 16 million customers across 23 countries, and the Salesforce effort is positioned to elevate customer engagement by unifying campaign measurement with marketing orchestration already running in the business.
Prior to the Marketing Cloud Intelligence plan, Lyca Mobile deployed Salesforce Marketing Cloud and Interaction Studio to consolidate customer data into a single source of truth. Marketing Cloud components such as Journey Builder were used to visually map and automate omnichannel customer journeys across email, SMS, web and other touchpoints, while Interaction Studio enabled one-to-one personalised experiences like context-aware pop-ups and activation emails. Audience segmentation was implemented using MECE principles to produce mutually exclusive, collectively exhaustive segments for targeted communications.
The Marketing Cloud implementation extended operational coverage to marketing teams in India and the UK and opened the shared customer data model to customer care and fulfilment workflows. Lyca Mobile also signalled integration of Salesforce Marketing Cloud Intelligence, which will automate and unify marketing campaign data to build intelligent dashboards for real-time campaign performance and in-flight optimisation, and plans to add Sales Cloud for faster sales processes. Implementation partners Emark and Mirum supported configuration and delivery alongside the Salesforce Customer Success team to accommodate complex requirements and last-minute changes.
Governance and process changes focused on removing channel silos, enabling marketing teams to edit campaign copy without raising technical tickets, and instituting journey-level controls to avoid redundant outreach. These changes produced explicit operational outcomes documented by Lyca Mobile, including a 15 to 20 percent decrease in opt-out ratios and conversions increasing by over 30 percent, while order fulfilment and activation communications became noticeably faster.
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Lyca Mobile Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2017 | 2018 |
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Web Content Management | Content Management |
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2015 | 2015 |
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Lyca Mobile eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2015 | 2015 |
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Lyca Mobile CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2011 | 2011 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Lyca Mobile IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Lyca Mobile
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Deputy Chairman | CXO | Finance | |
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Group Chief Operating officer | CXO | Finance | |
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Global Head Of Customer Experience | Director | Customer Service | |
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Global Contact Centre Operations Manager | Manager | Customer Service | |
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Global Head of Enterprise IT | Director | Finance | |
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Program Manager IT BSS Transformation | Manager | IT | |
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Apps Being Evaluated by Lyca Mobile Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lyca Mobile IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lyca Mobile digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Lyca Mobile Technographics
Lyca Mobile is a Communications organization based in United Kingdom,
with around 1360 employees and annual revenues of $2.51 billion.
Lyca Mobile operates a diverse technology stack with applications such as
Sage 300 ERP (formerly Accpac), MHR iTrent HR and Salesforce Marketing Cloud Intelligence (formerly Datorama),
covering areas like ERP Financial, Core HR and Artificial Intelligence Marketing.
Lyca Mobile has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, MHR (formerly MidlandHR) and Salesforce.
Lyca Mobile recently adopted applications including
LexisNexis ThreatMetrix in 2022, MHR iTrent HR in 2021 and MHR iTrent Payroll in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lyca Mobile’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lyca Mobile’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lyca Mobile technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.