Lysen Biler Technographics
Lysen Biler Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lysen Biler and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Lysen Biler employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lysen Biler has purchased the following applications: Microsoft 365 for Collaboration in 2022, Hotjar for Customer Experience in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lysen Biler is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , interact.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lysen Biler revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lysen Biler intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lysen Biler Tech Stack and Enterprise Applications
Lysen Biler Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Lysen Biler implemented Microsoft 365 as its primary Collaboration platform. The deployment provides cloud-first collaboration for a 35 person Denmark based operation supporting sales, service, and back office functions.
The implementation configures core Microsoft 365 components, including Exchange Online mailboxes for corporate email, Microsoft Teams for internal communication and meetings, SharePoint Online as a centralized document repository, OneDrive for personal file storage, and the Office productivity suite. Microsoft 365 is configured to support structured Teams channels and SharePoint site collections that align to customer facing and administrative workflows.
The organization is using Microsoft 365 on their website while keeping operational control within the Microsoft 365 tenant, and access is scoped to Denmark based staff. Identity and access are handled through cloud identity and administrative controls native to Microsoft 365, with user provisioning and permission management performed via the Microsoft 365 admin experience.
Governance was implemented around site level permissions, Teams channel organization, and document lifecycle practices to reduce content sprawl and standardize collaboration processes. Ongoing administration is organized through centralized tenant administration and site owners, with training and channel guidelines used to align day to day collaboration to business processes.
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Lysen Biler CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Lysen Biler implemented Hotjar on its public website as a Customer Experience deployment to instrument on-site behavior for the Denmark based automotive retailer. The work targeted lysenbiler.dk and was scoped to support digital marketing and online lead capture for a company with approximately 35 employees.
The implementation used the Hotjar JavaScript tracking snippet embedded across commercial pages to enable heatmaps, session recordings, conversion funnels, on-site surveys and feedback widgets. Configuration focused on page level sampling, form interaction capture and centralized Hotjar dashboards for UX and conversion analysis, with data collection occurring client side through the Hotjar application.
Operational ownership rested with internal marketing and web operations teams, aligning Hotjar activity to customer engagement, sales lead workflows and website content decisions. Governance activities included tuning session recording and survey settings and configuring consent controls to align tracking with applicable Danish privacy expectations, while access to Hotjar dashboards was limited to designated digital owners.
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Marketing Automation | CRM |
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2022 | 2022 |
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Lysen Biler IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Lysen Biler implemented Microsoft Azure Cloud Services to host its public website. The deployment uses Application Hosting and Computing Services to centralize web asset hosting and provide run time compute and managed storage for the site. For a 35 employee automotive retailer based in Denmark the cloud environment supports scalable web serving, content delivery and secure traffic routing including TLS termination. The implementation concentrates on the website hosting layer and associated operational controls rather than broader enterprise system integrations.
Microsoft Azure Cloud Services in this configuration delivers compute and storage layers, content delivery and traffic management, automated scaling, and monitoring and backup capabilities aligned with Application Hosting and Computing Services workflows. Operational scope is focused on web operations and online customer facing functions rather than internal ERP or HR systems. Governance considerations implied by the deployment include subscription level access controls, certificate lifecycle management, and configuration drift monitoring to maintain availability and security posture. The narrative documents a cloud hosted architecture for Lysen Biler web presence without named third party system integrations provided in the source.
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lysen Biler
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Lysen Biler Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lysen Biler IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lysen Biler digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lysen Biler Technographics
Lysen Biler is a Automotive organization based in Denmark,
with around 35 employees and annual revenues of $5.0 million.
Lysen Biler operates a diverse technology stack with applications such as
Microsoft 365, Hotjar and Microsoft Azure Cloud Services,
covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
Lysen Biler has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Contentsquare.
Lysen Biler recently adopted applications including
Microsoft 365 in 2022, Hotjar in 2022 and LeadScore in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lysen Biler’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lysen Biler’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lysen Biler technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.