Lysen Biler Technographics
Lysen Biler Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lysen Biler and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35 Lysen Biler employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lysen Biler has purchased the following applications: Microsoft 365 for Collaboration in 2022, Hotjar for Customer Experience in 2022, DigitalOcean Droplets for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lysen Biler is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , interact.io or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lysen Biler revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lysen Biler intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lysen Biler Tech Stack and Enterprise Applications
Lysen Biler Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Lysen Biler implemented Microsoft 365 as its primary Collaboration platform. The deployment provides cloud-first collaboration for a 35 person Denmark based operation supporting sales, service, and back office functions.
The implementation configures core Microsoft 365 components, including Exchange Online mailboxes for corporate email, Microsoft Teams for internal communication and meetings, SharePoint Online as a centralized document repository, OneDrive for personal file storage, and the Office productivity suite. Microsoft 365 is configured to support structured Teams channels and SharePoint site collections that align to customer facing and administrative workflows.
The organization is using Microsoft 365 on their website while keeping operational control within the Microsoft 365 tenant, and access is scoped to Denmark based staff. Identity and access are handled through cloud identity and administrative controls native to Microsoft 365, with user provisioning and permission management performed via the Microsoft 365 admin experience.
Governance was implemented around site level permissions, Teams channel organization, and document lifecycle practices to reduce content sprawl and standardize collaboration processes. Ongoing administration is organized through centralized tenant administration and site owners, with training and channel guidelines used to align day to day collaboration to business processes.
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Lysen Biler CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Lysen Biler implemented Hotjar on its public website as a Customer Experience deployment to instrument on-site behavior for the Denmark based automotive retailer. The work targeted lysenbiler.dk and was scoped to support digital marketing and online lead capture for a company with approximately 35 employees.
The implementation used the Hotjar JavaScript tracking snippet embedded across commercial pages to enable heatmaps, session recordings, conversion funnels, on-site surveys and feedback widgets. Configuration focused on page level sampling, form interaction capture and centralized Hotjar dashboards for UX and conversion analysis, with data collection occurring client side through the Hotjar application.
Operational ownership rested with internal marketing and web operations teams, aligning Hotjar activity to customer engagement, sales lead workflows and website content decisions. Governance activities included tuning session recording and survey settings and configuring consent controls to align tracking with applicable Danish privacy expectations, while access to Hotjar dashboards was limited to designated digital owners.
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Marketing Automation | CRM |
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2022 | 2022 |
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Lysen Biler IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lysen Biler
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Apps Being Evaluated by Lysen Biler Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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