Macorva
5850 San Felipe St #500-1007,
Houston, 77057, TX,
United States
Houston, 77057, TX,
United States
1 713-965-7560
Professional Services
Macorva Technographics
Macorva Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Macorva and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Macorva employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macorva has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, HubSpot CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macorva is running and its propensity to invest more and deepen its relationship with HubSpot , Google , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macorva revenues, which have grown to $6.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macorva intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Macorva Tech Stack and Enterprise Applications
Macorva AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Macorva deployed Hubspot Live Chat on its public website. Macorva implemented Hubspot Live Chat in the Chatbots and Conversational AI category to provide web embedded real time messaging for customer engagement and lead capture for its professional services business. The deployment uses a hosted widget architecture and browser based client to surface conversations to internal teams.
Configuration includes conversational bot flows, lead capture forms and a shared conversation inbox to route inquiries to sales and client services, reflecting capabilities typical of Chatbots and Conversational AI solutions. Operational scope centers on website engagement workstreams across marketing, sales and client delivery for Macorva, with contact enrichment and qualification workflows designed to populate contact records in the HubSpot environment. Governance and workflow changes emphasize centralized routing rules and clear response ownership to align chat interactions with existing client intake and lead qualification processes.
|
Macorva Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Macorva deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform for the 30 person professional services firm in the United States. The implementation established Google Workspace as the central productivity suite, consolidating email, calendar, cloud file storage, and real-time document collaboration under a single tenant.
Configuration focused on standard Google Workspace functional modules, including Gmail, Google Calendar, Google Drive with shared drives, Google Docs and Sheets for co-editing, and Google Meet for conferencing. Administrative controls were managed through the Google Workspace Admin console, with tenant-level user provisioning, group management, delegated administration, and common security controls such as two-step verification employed to govern access and collaboration workflows.
Operational scope covered company-wide business functions including client delivery, operations, and internal collaboration, with cloud-hosted email and document lifecycle centralized in Google Workspace. Governance emphasis aligned to centralized account administration and shared drive access controls to support team-based document sharing and information hygiene, reflecting a compact, tenant-level Collaboration deployment suitable for a small professional services organization.
|
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Macorva Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021 Macorva implemented HubSpot CMS to run its public website as a Web Content Management platform for marketing and customer-facing content. The HubSpot CMS deployment is a cloud-hosted SaaS implementation of the HubSpot CMS application, used to author and publish site pages, landing pages, blog content, and asset libraries on https://www.macorva.com/. The implementation leverages template-driven page construction and modular content blocks typical of Web Content Management, enabling responsive page templates and centralized media management.
Operational ownership is concentrated in Macorva’s marketing and customer engagement teams, with content authoring workflows, role-based publishing controls, and in-platform editorial review processes to manage site updates. Configuration focuses on CMS templates, page-level SEO tooling, form handling, and content staging capabilities consistent with HubSpot CMS functionality. Governance emphasizes content lifecycle and publishing approvals rather than bespoke infrastructure management, since hosting, security, and CDN delivery are provided as part of the HubSpot CMS service.
|
Macorva CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Macorva ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2020 | 2020 |
|
Macorva PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2021 | 2021 |
|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Macorva IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Macorva
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Macorva Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Macorva IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Macorva digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Macorva Technographics
Macorva is a Professional Services organization based in United States,
with around 30 employees and annual revenues of $6.5 million.
Macorva operates a diverse technology stack with applications such as
Hubspot Live Chat, Google Workspace (Formerly Google G-Suite) and HubSpot CMS,
covering areas like Chatbots and Conversational AI, Collaboration and Web Content Management.
Macorva has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot and Google.
Macorva recently adopted applications including
Hubspot Live Chat in 2022, Zoho Mail in 2022 and Hubspot CRM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Macorva’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Macorva’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Macorva technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.