Melbourne, 3000, VIC,
Australia
Macutex Technographics
Macutex Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Macutex and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 Macutex employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Macutex has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hubspot CRM for CRM in 2020, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Macutex is running and its propensity to invest more and deepen its relationship with Microsoft , Accruent , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Macutex revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Macutex intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Macutex Tech Stack and Enterprise Applications
Macutex Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Macutex implemented Microsoft 365 to centralize collaboration for its professional services operations. The deployment addresses Collaboration needs, with Office 365 Mail explicitly used on their website for external email routing and client contact workflows, positioning Microsoft 365 as the core Collaboration application for Macutexs business functions such as client communications, document sharing, and internal team coordination.
The implementation centers on Microsoft 365 productivity and content collaboration services, with category-aligned capabilities including Exchange Online email hosting as observed on the website, SharePoint and OneDrive for document storage and versioning, and Teams for synchronous collaboration. Operational scope covered the Australia based professional services teams across typical business functions including email, document management, and team collaboration, with governance and account provisioning oriented toward access control and mailbox policy management consistent with small firm Collaboration deployments.
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Survey and Questionnaire | Collaboration |
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2018 | 2018 |
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Macutex CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2020 | 2020 |
In 2020, Macutex implemented Hubspot CRM. The deployment uses HubSpot on their website to capture leads via web forms and live engagement tools that feed directly into the Hubspot CRM contact database and deal pipelines, providing a cloud SaaS backbone for customer relationship management.
Operational scope centers on Macutex sales and marketing functions, consolidating prospect and client interactions into Hubspot CRM to support proposal, engagement, and account tracking workflows. Configuration emphasizes contact and company records, deal tracking, email sequencing, website form capture, and engagement tracking, with internal governance oriented around standardized contact properties and workflow rules for lead routing and follow up.
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Macutex IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Macutex deployed Amazon EC2 to provide core compute capacity for its public web presence. The implementation is categorized as Application Hosting and Computing Services and uses the Amazon Virginia Region for site hosting as reflected on the company website.
The Amazon EC2 deployment provisions compute instances within AWS infrastructure, employing virtual private cloud networking, security groups, and instance lifecycle management consistent with the Application Hosting and Computing Services category. For a 45 employee professional services firm the architecture is proportionate to a small-scale, single-region hosting model focused on web server hosting, application runtime, and standard operational tasks such as instance provisioning, monitoring, and patching.
Operational coverage centers on the Macutex website and client-facing application components, tying hosting to web and IT operations functions. Governance is handled by a small internal operations team responsible for instance configuration, access controls, and security rules, with DNS and site traffic routed to the Amazon Virginia Region EC2 deployment.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Macutex CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Macutex
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Apps Being Evaluated by Macutex Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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