Praha, 15000,
Czech Republic
MAFRA Media Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MAFRA Media Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 MAFRA Media Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MAFRA Media Group has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, iBillBoard Platform for Campaign Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MAFRA Media Group is running and its propensity to invest more and deepen its relationship with Cisco Systems , Internet BillBoard , Criteo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MAFRA Media Group revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MAFRA Media Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Internet BillBoard | Legacy | iBillBoard Platform | Campaign Management | CRM | n/a | 2016 | 2016 |
In 2016, MAFRA Media Group deployed the iBillBoard Platform for Campaign Management. The implementation leverages the iBillBoard Platform ad server and campaign management capabilities to manage advertising inventory and to automate sales of display, video and mobile ad campaigns. Module usage is centered on ad server and campaign management functions, inferred from Internet BillBoard client listings and product descriptions oriented to publisher monetization in the Czech market.
Operational scope focused on publisher operations and commercial sales functions, aligning campaign trafficking, inventory management and reporting workflows under a single platform. The iBillBoard Platform supports automation of sales workflows and improved reporting and yield for publisher operations, outcomes noted in the project context. Governance centered on consolidating monetization processes between ad operations and sales teams to standardize campaign booking and reporting.
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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