Magnetic
4200 N Knob Hill Ct,
Sioux Falls, 57107, SD,
United States
Sioux Falls, 57107, SD,
United States
1 605-214-8000
Professional Services
Magnetic Technographics
Magnetic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magnetic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Magnetic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magnetic has purchased the following applications: Bench Accounting for ERP Financial in 2023, Perplexity for Generative AI Platforms in 2024, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magnetic is running and its propensity to invest more and deepen its relationship with Bench Accounting , Perplexity , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magnetic revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magnetic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magnetic Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bench Accounting | Legacy | Bench Accounting | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Magnetic implemented Bench Accounting as its ERP Financial solution to restore bookkeeping continuity and complete overdue tax filings after a disruptive merger event led to loss of cloud bookkeeping data. The deployment focused on a managed bookkeeping model delivered by the Bench team, centralizing financial record cleanup and ongoing transaction processing for the small professional services firm.
The implementation centered on core bookkeeping workflows and back tax preparation, with Bench Accounting used to reconstruct historical records, bring accounts up to date, and manage ongoing bookkeeping tasks. Functional capabilities implemented included cleanup of prior-period transactions, ongoing transaction categorization and reconciliation, and coordinated preparation of back tax filings, all consistent with the ERP Financial category responsibilities.
Operational coverage targeted Magnetic's finance function for the 10 employee US business, with the Bench Accounting managed service owning routine reconciliation cadence and client communications. Governance shifted toward a vendor-led managed bookkeeping model, Bench Accounting proactively notifying the owner of issues and correcting errors, and the client reporting that the cleanup and tax completion were effectively completed in about a month, removing ongoing bookkeeping operational burden.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Perplexity | Legacy | Perplexity | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2023 | 2023 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2014 | 2014 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2023 | 2023 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Magnetic
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Magnetic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magnetic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magnetic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Magnetic Technographics
Magnetic is a Professional Services organization based in United States,
with around 10 employees and annual revenues of $1.0 million.
Magnetic operates a diverse technology stack with applications such as
Bench Accounting, Perplexity and GumGum,
covering areas like ERP Financial, Generative AI Platforms and Artificial Intelligence Marketing.
Magnetic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bench Accounting, Perplexity and GumGum.
Magnetic recently adopted applications including
Perplexity in 2024, Typeform in 2024 and Get Koala in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magnetic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magnetic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magnetic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.