Krasnodar, 350072,
Russia
Magnit Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Magnit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 260000 Magnit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magnit has purchased the following applications: Yandex Neuro for Generative AI Platforms in 2025, Ethereum Platform for Blockchain Platform in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magnit is running and its propensity to invest more and deepen its relationship with Yandex Cloud , Ethereum Foundation , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magnit revenues, which have grown to $19.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magnit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yandex Cloud | Legacy | Yandex Neuro | Generative AI Platforms | AI Development | n/a | 2025 | 2025 |
In 2025, Magnit deployed Yandex Neuro to accelerate business intelligence and analytics across its retail operations in Russia. The Yandex Neuro implementation is delivered via Yandex DataLens and Yandex AI Studio on Yandex Cloud, positioning the Generative AI Platforms capability directly within the company reporting and dashboarding layer.
The implementation leverages Neuroanalyst capabilities to automate insight synthesis, support natural language querying of datasets, and surface prioritized anomalies and trend summaries for inventory, promotions and store performance. Yandex Neuro is used to augment existing dashboards and to generate narrative insights that reduce repetitive analyst tasks while speeding time to actionable findings.
Integrations are structured around Yandex DataLens and Yandex AI Studio ingestion pipelines, consuming point of sale, inventory and promotional telemetry to produce consolidated analytics views for merchandising, store operations and regional management. Deployment architecture uses Yandex Cloud native services to host the generative inference and data visualization stack, enabling centralized model access alongside distributed retail data feeds.
Governance and operational workflows were adjusted to embed AI-generated narratives into analyst review cycles, shifting analyst effort toward validation, escalation and orchestration of recommended actions. The stated objectives are faster insight generation and reduced load on internal analytics teams, with Yandex Neuro serving as a front-line synthesis layer within Magnit’s BI footprint under the Generative AI Platforms category.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ethereum Foundation | Legacy | Ethereum Platform | Blockchain Platform | Blockchain | n/a | 2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2011 | 2011 |
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CRM | CRM |
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2016 | 2016 |
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CRM | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2025 | 2025 |
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