Magyar Kozut Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Magyar Kozut and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 Magyar Kozut employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magyar Kozut has purchased the following applications: Google Tag Manager for Tag Management in 2020, USU Software Asset Management for Software Asset Management (SAM), IT Asset Management (ITAM) in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magyar Kozut is running and its propensity to invest more and deepen its relationship with Google , USU Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magyar Kozut revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magyar Kozut intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2020 | 2020 |
|
IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| USU Solutions | Legacy | USU Software Asset Management | Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management | n/a | 2016 | 2016 |
In 2016, Magyar Kozut engaged USU Software Asset Management's License Compliance Service to prepare for an unexpected SAP license audit, one year after the agency had implemented SAP. The engagement positioned USU Software Asset Management as the operational toolset for Software Asset Management (SAM),IT Asset Management (ITAM) activities focused on SAP license compliance, audit readiness, and negotiation support.
The implementation was delivered as a service rather than an on-premises installation, USU SAP and SAM experts performed contract and license balance analysis, and the service produced a simulation of recommended license types against existing SAP Named and Professional User licenses. USU Software Asset Management compared existing SAP license types with simulated recommendations, and an SAP consultant reviewed the outputs with Magyar Kozut to translate technical license classifications into negotiation options.
Operational coverage centered on SAP licensing across the organization, leveraging high quality SAP data after one year of SAP use to deliver rapid, customized results without an initial SAM tool rollout. The project was executed with local support from LicenseCore in Hungary, which provided on-the-ground SAM services including one-time license compliance evaluation and audit defense expertise drawn from vendor-side experience.
Governance and process outcomes included strengthened negotiation capability for IT procurement and license management, the ability to propose alternative licensing models to SAP, and a documented reduction in license costs of 7 percent as a direct result of the analysis. The service-based approach allowed Magyar Kozut to use the SAP audit defensively and commercially, while deferring an immediate full SAM deployment until further strategic decisions were made.
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Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management |
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2016 | 2016 |
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Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management |
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2016 | 2016 |
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