Maicao
Maicao Technographics
Maicao Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maicao and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1230 Maicao employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maicao has purchased the following applications: Oracle Retail (ex Retek) for Retail Management in 2016, SnatchBot for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maicao is running and its propensity to invest more and deepen its relationship with Oracle , SnatchBot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maicao revenues, which have grown to $256.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maicao intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maicao Tech Stack and Enterprise Applications
Maicao ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail (ex Retek) | Retail Management | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016 Maicao implemented Oracle Retail (ex Retek) as a corporate Retail Management initiative, with the assignment running from March 2016 to March 2017. The implementation was undertaken at the corporate level for Maicao, a Chilean retailer with 1,230 employees, and focused on centralizing planning and category processes under the Oracle Retail suite provided by Oracle.
The deployment concentrated on three named modules, RDF Retail Demand Forecasting, AIP Advanced Inventory Planning, and CM Category Management. RDF was configured to provide statistical demand forecasting and consensus forecast workflows, AIP was provisioned to support inventory planning and replenishment parameters, and CM was implemented to structure category planning, assortment and lifecycle management processes consistent with Retail Management functional terminology.
Operational coverage emphasized merchandising, planning and category management teams across Maicao's Chile operations, with the work scoped as a corporate project rather than a store by store rollout. Configuration and business process alignment focused on establishing forecast to plan handoffs, inventory policy enforcement and category planning cadences, reflecting standard Retail Management workflows for forecasting, inventory optimization and category governance.
Governance was executed through the corporate project assignment spanning March 2016 to March 2017, which centralized decision making for module configuration and business rule definition. The narrative documents module level implementations and process standardization for demand forecasting, advanced inventory planning and category management within Maicao, and restates Oracle Retail (ex Retek) as the application delivering Retail Management capabilities to merchandising and planning functions.
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Maicao AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SnatchBot | Legacy | SnatchBot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Maicao implemented SnatchBot on its public website. The deployment embeds SnatchBot as a customer-facing conversational layer within the web storefront, positioning SnatchBot in the Chatbots and Conversational AI category to support e-commerce and customer service functions. The implementation is focused on automated web engagement and front-line shopper assistance.
Configuration centered on conversational flow design, automated FAQ handling, and contact capture workflows, reflecting standard Chatbots and Conversational AI capabilities. SnatchBot conversation scripts were instrumented for web channel presentation and escalation to human agents when required. The company retained the full application name SnatchBot across configuration and content management to ensure consistency in monitoring.
The operational scope is the Maicao public website, impacting online merchandising and customer support workflows rather than back office systems. Governance processes emphasize iterative script updates and web channel performance monitoring, with ownership aligned to the digital commerce and customer service functions. No external system integrations were documented in the source, so integrations are limited to the website embedding layer.
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Maicao Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Maicao implemented Microsoft 365 to support Collaboration across its retail organization in Chile. The implementation is referenced on the Maicao website, indicating Microsoft 365 was provisioned to address corporate productivity and customer-facing content workflows.
The Microsoft 365 deployment encompassed core Collaboration capabilities common to the platform, including Exchange Online email, Office applications for content creation, SharePoint and OneDrive for document management and collaboration, and Microsoft Teams for real-time communication. Configuration activities would have focused on mailbox provisioning, document libraries and team sites, and end user access to Office clients and collaboration tools.
Operational scope aligned with Maicao retail business functions, supporting merchandising teams, store operations, and central corporate administration across the companys Chile operations. Governance for a retail rollout of Microsoft 365 Collaboration typically emphasizes user identity and access controls, document lifecycle policies, and phased employee onboarding tied to web accessible services.
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Maicao eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Maicao SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Advanced Planning and Scheduling | SCM |
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2016 | 2017 |
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Demand Forecasting and Planning | SCM |
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2016 | 2017 |
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Maicao CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Maicao IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Maicao
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Retail Manager | Manager | Finance | |
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Deputy Manager of Administration and Finance | Manager | Finance | |
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IT Deputy Manager | Manager | IT | |
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National Retail Deputy Manager | Manager | Finance | |
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Apps Being Evaluated by Maicao Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maicao IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maicao digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Maicao Technographics
Maicao is a Retail organization based in Chile,
with around 1230 employees and annual revenues of $256.0 million.
Maicao operates a diverse technology stack with applications such as
Oracle Retail (ex Retek), SnatchBot and Microsoft 365,
covering areas like Retail Management, Chatbots and Conversational AI and Collaboration.
Maicao has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, SnatchBot and Microsoft.
Maicao recently adopted applications including
Hotjar in 2021, Salesforce Sales Cloud in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maicao’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maicao’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maicao technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.