MailChimp
675 Ponce De Leon Ave NE #5000,
Atlanta, 30308, GA,
United States
Atlanta, 30308, GA,
United States
1 678-999-0141
Professional Services
MailChimp Technographics
MailChimp Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MailChimp and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 MailChimp employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MailChimp has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, Swiftype for Application, Web and Enterprise Search in 2020, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MailChimp is running and its propensity to invest more and deepen its relationship with Adobe Systems , Front , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MailChimp revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MailChimp intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MailChimp Tech Stack and Enterprise Applications
MailChimp Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, MailChimp deployed Adobe Connect for Audio Video and Web Conferencing on its public website. The Adobe Connect deployment provides browser‑based webinar and meeting sessions embedded in site pages, enabling external attendees to join live events without separate client installations.
Adobe Connect was configured to deliver standard Audio Video and Web Conferencing capabilities including virtual meeting rooms, persistent meeting pods, screen and application sharing, session recording and playback, and attendee management with polling and chat. The configuration emphasis is on web-embedded session delivery and media publishing workflows, aligning platform features with external-facing event use cases.
Operational scope is focused on externally facing functions, with Adobe Connect running on the website to support marketing webinars, product demonstrations, and customer education events. Governance is centralized through platform administration controls, with scheduling, access permissions, and recording retention managed in the Adobe Connect administration console to support consistent event operations.
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2012 | 2012 |
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MailChimp Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swiftype | Legacy | Swiftype | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
In 2020, MailChimp implemented Swiftype on its website, deploying Swiftype as its Application, Web and Enterprise Search solution to power on site search and content discovery. The implementation focused on integrating Swiftype’s search index with MailChimp’s public web content feeds to surface product pages, documentation, marketing assets, and support articles through search queries and autocomplete suggestions. Swiftype was configured to operate as the primary site search layer for MailChimp’s public web properties, and the full application name Swiftype is used across developer and content team references.
Configuration work centered on standard Application, Web and Enterprise Search capabilities such as incremental indexing, relevance tuning, query suggestions, synonym management, and search analytics dashboards to track query trends and click behavior. Operational coverage explicitly included the public website search experience, supporting content and product discovery for marketing, product, and customer support workflows. Governance and process changes were implemented to give content owners and product teams access to relevance controls and analytics, enabling ongoing adjustment of search behavior and content tagging to maintain search quality.
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Digital Signing | Content Management |
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2021 | 2021 |
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Document Management | Content Management |
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2015 | 2015 |
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MailChimp eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, MailChimp deployed WooCommerce on its public website as the primary eCommerce layer. The WooCommerce implementation, provided by Automattic, was applied to MailChimp’s web storefront to enable online product presentation and transaction flows for the company’s digital services and commerce initiatives.
The deployment uses core WooCommerce capabilities including storefront presentation, product catalog management, shopping cart and checkout workflows, order management, and payment processing, integrated into MailChimp’s existing site front-end and content management structure. Operational coverage centers on web sales and marketing teams, aligning content publishing and commerce workflows, with governance focused on site operations, catalog update processes, and transactional operations for the eCommerce function.
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MailChimp CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics, Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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MailChimp ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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MailChimp TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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MailChimp PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2023 | 2023 |
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2021 | 2021 |
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MailChimp IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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MailChimp CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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MailChimp Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at MailChimp
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President Customer Operations | VP | Customer Service | |
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Senior Customer Success Manager | Manager | Customer Service | |
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Senior Director of Customer Success | Director | Customer Service | |
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Chief Customer Officer | CXO | Customer Service | |
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Apps Being Evaluated by MailChimp Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MailChimp IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MailChimp digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MailChimp Technographics
MailChimp is a Professional Services organization based in United States,
with around 1200 employees and annual revenues of $200.0 million.
MailChimp operates a diverse technology stack with applications such as
Adobe Connect, Swiftype and WooCommerce,
covering areas like Audio Video and Web Conferencing, Application, Web and Enterprise Search and eCommerce.
MailChimp has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Swiftype and Automattic.
MailChimp recently adopted applications including
Zapier Automation Platform in 2023, DocuSign eSignature in 2021 and WooCommerce in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MailChimp’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MailChimp’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MailChimp technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.