Makro Czech Republic
Makro Czech Republic Technographics
Makro Czech Republic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Makro Czech Republic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Makro Czech Republic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Makro Czech Republic has purchased the following applications: Microsoft 365 for Collaboration in 2018, Sitecore CMS for Web Content Management in 2014, Publitas for Product Information Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Makro Czech Republic is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Sitecore or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Makro Czech Republic revenues, which have grown to $225.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Makro Czech Republic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Makro Czech Republic Tech Stack and Enterprise Applications
Makro Czech Republic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Makro Czech Republic implemented Microsoft 365 as its cloud-hosted Collaboration platform. Public site references on makro.cz indicate Microsoft 365 assets are associated with the corporate domain, showing the tenant is in active use for business-facing services. The deployment supports a retail organization of roughly 900 employees in the Czech Republic and is positioned to serve both corporate office and store-level communication and document collaboration needs.
The Microsoft 365 rollout covers core Collaboration capabilities including Exchange Online email, Microsoft Teams for real-time collaboration, SharePoint Online for intranet and document libraries, OneDrive for business file sync, and the Office productivity suite. Configuration patterns align with tenant-level provisioning of user accounts, mailbox hosting, team sites, and document libraries to support merchandising, procurement, finance, and store operations workflows.
Architecture follows a cloud-first Microsoft 365 tenant model with centralized administration and role-based access controls to manage users and groups across corporate and retail sites. Governance and information lifecycle controls are implemented at the tenant level to enforce policy and content management, and the public website evidence confirms Microsoft 365 is integrated into Makro Czech Republic’s external presence.
|
 |
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
Makro Czech Republic Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Makro Czech Republic implemented Sitecore CMS on its public website, establishing Sitecore CMS as the primary Web Content Management platform for makro.cz. The deployment positioned the application to support core digital content workflows for marketing, online merchandising and corporate communications across the retailer's Czech operations.
The Sitecore CMS implementation encompassed standard Web Content Management modules including rich content authoring, templating and presentation layering, centralized media management, workflow based publishing and multilingual content support. Configuration focused on editorial role separation, template-driven page layouts and publishing schedules to enable repeatable content production and campaign orchestration.
Operational coverage centered on the public website where Sitecore CMS became the content source for product pages, promotional landing pages and corporate information, with editorial governance shared between marketing and IT teams. Governance included role based authoring permissions, workflow approvals and content lifecycle controls to support ongoing site updates and seasonal merchandising cycles.
|
Makro Czech Republic eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Publitas | Legacy | Publitas | Product Information Management | eCommerce | n/a | 2017 | 2017 |
In 2017, Makro Czech Republic implemented Publitas. The company deployed Publitas as its Product Information Management solution to publish and manage product content on its public website makro.cz, centralizing catalog presentation for online buyers in the Czech Republic.
Implementation focused on the Publitas digital catalogue and content publishing capabilities, configuring product record templates, metadata enrichment fields, and digital asset handling to produce HTML catalog pages and embedded viewers on makro.cz. The Publitas implementation enabled editorial workflows for catalogue assembly, page layout control, and scheduled publication, aligning product descriptions, pricing displays and imagery for online merchandising.
Operational coverage remained website centric, supporting ecommerce, merchandising and marketing teams responsible for online assortment and promotional catalogues. Governance centered on defined editorial roles and approval gates for catalogue publishing, with the Publitas Product Information Management deployment serving as the central authoring and distribution layer for Makro Czech Republic's online product presentations.
|
Makro Czech Republic CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Experience | CRM |
|
2016 | 2016 |
|
|
|
|
|
Customer Support | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Sales Enablement | CRM |
|
2018 | 2018 |
|
Makro Czech Republic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2001 | 2001 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Makro Czech Republic CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Makro Czech Republic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Makro Czech Republic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Makro Czech Republic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Makro Czech Republic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Makro Czech Republic Technographics
Makro Czech Republic is a Retail organization based in Czech Republic,
with around 900 employees and annual revenues of $225.0 million.
Makro Czech Republic operates a diverse technology stack with applications such as
Microsoft 365, Sitecore CMS and Publitas,
covering areas like Collaboration, Web Content Management and Product Information Management.
Makro Czech Republic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Sitecore and Publitas.
Makro Czech Republic recently adopted applications including
FreshDesk Customer Support in 2022, Microsoft Azure Cloud Services in 2022 and Akamai CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Makro Czech Republic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Makro Czech Republic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Makro Czech Republic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.