Manulife (Vietnam) Limited
Manulife Plaza, Lầu 2, TA²a nhA , 75 HoA ng Văn Thai, Tan PhAº, QuáºÂn 7,
Hồ ChA Minh, 700000,
Vietnam
Hồ ChA Minh, 700000,
Vietnam
84 28 5416 6888
Banking and Financial Services
Manulife (Vietnam) Limited Technographics
Manulife (Vietnam) Limited Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Manulife (Vietnam) Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2156 Manulife (Vietnam) Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Manulife (Vietnam) Limited has purchased the following applications: Facebook Chat for Chatbots and Conversational AI in 2019, Adobe Experience Manager for Digital Asset Management in 2021, Criteo Commerce Media Platform for Digital Advertising Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Manulife (Vietnam) Limited is running and its propensity to invest more and deepen its relationship with Facebook , Adobe Systems , Neutrinos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Manulife (Vietnam) Limited revenues, which have grown to $326.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Manulife (Vietnam) Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Manulife (Vietnam) Limited Tech Stack and Enterprise Applications
Manulife (Vietnam) Limited AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Facebook Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Manulife (Vietnam) Limited deployed Facebook Chat as a campaign channel to accelerate customer acquisition and lead qualification, using the application within a Chatbots and Conversational AI approach. The short campaign ran for two weeks in early October 2019 and was broadly targeted to people in Vietnam, positioning Facebook Chat to support marketing and initial sales qualification workflows.
The implementation used a series of photo ads in carousel format where each carousel card linked directly to Messenger, and when users clicked through they entered an automated conversational flow. Facebook Chat handled a scripted sequence of short questions to qualify prospects, implementing conversational lead capture, conditional question progression, and data collection for downstream follow up.
Manulife ran the Messenger-linked ads in parallel with Facebook lead ads to compare channels, integrating the Facebook ads delivery and Messenger conversational flows within the same campaign window. The operational scope centered on digital marketing and frontline sales qualification, with the campaign creative and question set designed to produce rapid screening inside Facebook Chat.
Manulife compared the results of the lead ads with ads that click to Messenger and found that Messenger delivered better results for less, an explicit outcome of the two-week test. The deployment demonstrates an applied Chatbots and Conversational AI pattern for short-form lead qualification, campaign A B testing, and tighter alignment between digital advertising and conversational qualification.
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Manulife (Vietnam) Limited Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
In 2021, Manulife (Vietnam) Limited deployed Adobe Experience Manager as its Digital Asset Management platform on the company public website. The Adobe Experience Manager implementation centralized web-facing media and content repositories for marketing and digital experience teams, providing a single location for storing, tagging, and publishing imagery and rich media. The deployment was oriented around the website content delivery pipeline, enabling authors to stage, approve, and push assets into live site pages.
Adobe Experience Manager was configured to leverage core Digital Asset Management capabilities such as metadata taxonomy, versioning, search and retrieval, rights management and editorial workflows, supporting content authoring and approval processes. Operational scope emphasized the Vietnam corporate site and associated digital channels, with governance focused on role-based access, metadata standards and publishing controls. The implementation centers on integrating Adobe Experience Manager with the web content lifecycle to streamline asset governance and content publishing.
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Intelligent Document Processing | Content Management |
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2024 | 2024 |
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Manulife (Vietnam) Limited CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Criteo | Legacy | Criteo Commerce Media Platform | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
In 2023, Manulife (Vietnam) Limited deployed the Criteo Commerce Media Platform as a Digital Advertising Platform to support marketing and digital channels on its public website. Manulife (Vietnam) Limited Criteo Commerce Media Platform Digital Advertising Platform marketing and digital channels are linked directly through the site implementation to enable commerce media activation and audience-driven advertising workflows. The implementation centers on the Criteo Commerce Media Platform and uses category-aligned capabilities including audience targeting, dynamic retargeting, ad personalization, product feed alignment, and campaign-level measurement to operationalize digital advertising and customer engagement scenarios.
The platform is instrumented on Manulife's website with script-based integrations and product feed connections to support real-time creative personalization and audience synchronization, with implementation work scoped to site-level pages and e-commerce-style product data flows. Operational ownership and governance were placed with marketing and digital operations, with controls around consent-aware data capture, campaign workflow orchestration, and audience segment management. Integration points emphasize web-based delivery and feed ingestion for commerce media use cases, while governance focuses on campaign approvals, data privacy compliance, and cross-functional coordination between marketing, digital, and advertising operations.
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2021 | 2021 |
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Manulife (Vietnam) Limited ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Manulife (Vietnam) Limited IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Manulife (Vietnam) Limited
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Manulife (Vietnam) Limited Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Manulife (Vietnam) Limited IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Manulife (Vietnam) Limited digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Manulife (Vietnam) Limited Technographics
Manulife (Vietnam) Limited is a Banking and Financial Services organization based in Vietnam,
with around 2156 employees and annual revenues of $326.0 million.
Manulife (Vietnam) Limited operates a diverse technology stack with applications such as
Facebook Chat, Adobe Experience Manager and Criteo Commerce Media Platform,
covering areas like Chatbots and Conversational AI, Digital Asset Management and Digital Advertising Platform.
Manulife (Vietnam) Limited has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Facebook, Adobe Systems and Criteo.
Manulife (Vietnam) Limited recently adopted applications including
Neutrinos IDP in 2024, Criteo Commerce Media Platform in 2023 and Adobe Experience Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Manulife (Vietnam) Limited’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Manulife (Vietnam) Limited’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Manulife (Vietnam) Limited technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.