Hồ ChA Minh, 700000,
Vietnam
Manulife (Vietnam) Limited Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Manulife (Vietnam) Limited and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2156 Manulife (Vietnam) Limited employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Manulife (Vietnam) Limited has purchased the following applications: Facebook Chat for Chatbots and Conversational AI in 2019, Adobe Experience Manager for Digital Asset Management in 2021, Criteo Commerce Media Platform for Digital Advertising Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Manulife (Vietnam) Limited is running and its propensity to invest more and deepen its relationship with Facebook , Adobe Systems , Neutrinos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Manulife (Vietnam) Limited revenues, which have grown to $326.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Manulife (Vietnam) Limited intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Facebook Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Manulife (Vietnam) Limited deployed Facebook Chat as a campaign channel to accelerate customer acquisition and lead qualification, using the application within a Chatbots and Conversational AI approach. The short campaign ran for two weeks in early October 2019 and was broadly targeted to people in Vietnam, positioning Facebook Chat to support marketing and initial sales qualification workflows.
The implementation used a series of photo ads in carousel format where each carousel card linked directly to Messenger, and when users clicked through they entered an automated conversational flow. Facebook Chat handled a scripted sequence of short questions to qualify prospects, implementing conversational lead capture, conditional question progression, and data collection for downstream follow up.
Manulife ran the Messenger-linked ads in parallel with Facebook lead ads to compare channels, integrating the Facebook ads delivery and Messenger conversational flows within the same campaign window. The operational scope centered on digital marketing and frontline sales qualification, with the campaign creative and question set designed to produce rapid screening inside Facebook Chat.
Manulife compared the results of the lead ads with ads that click to Messenger and found that Messenger delivered better results for less, an explicit outcome of the two-week test. The deployment demonstrates an applied Chatbots and Conversational AI pattern for short-form lead qualification, campaign A B testing, and tighter alignment between digital advertising and conversational qualification.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2021 | 2021 |
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Intelligent Document Processing | Content Management |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Criteo | Legacy | Criteo Commerce Media Platform | Digital Advertising Platform | CRM | n/a | 2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Tag Management | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2021 | 2021 |
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