Mapfre Argentina
Av. Juana Manso 205, 5Aº piso,
Buenos Aires, C1107CBE,
Argentina
Buenos Aires, C1107CBE,
Argentina
54 11 4320 6700
Insurance
Mapfre Argentina Technographics
Mapfre Argentina Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mapfre Argentina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Mapfre Argentina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mapfre Argentina has purchased the following applications: Infor SunSystems for ERP Financial in 2007, emBlue for Marketing Automation in 2018, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mapfre Argentina is running and its propensity to invest more and deepen its relationship with Infor , emBlue , Doppler or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mapfre Argentina revenues, which have grown to $81.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mapfre Argentina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mapfre Argentina Tech Stack and Enterprise Applications
Mapfre Argentina ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2007 | 2008 |
In 2007 Mapfre Argentina implemented Infor SunSystems to integrate and streamline its financial processes. The Infor SunSystems implementation functioned as the organization’s ERP Financial backbone, centralizing accounting control and financial reporting for the company’s Argentina operations.
Deployment emphasized core financial capabilities typical of an ERP Financial system, including the general ledger, accounts payable, accounts receivable, consolidation and financial reporting. Configuration work standardized the chart of accounts and period close workflows, and automated transactional posting and reconciliation routines to reduce manual handoffs and improve ledger consistency.
Operational coverage focused on the finance and accounting functions across Mapfre Argentina, with governance changes to enforce role based access, audit trails and standardized month end close procedures within Infor SunSystems. The implementation provided a single financial ledger and reporting foundation to support Mapfre Argentina’s ongoing business growth and to consolidate financial process ownership under the finance organization.
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Mapfre Argentina CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| emBlue | Legacy | emBlue | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018 Mapfre Argentina deployed emBlue on its website to centralize digital campaign execution and customer engagement. The deployment uses emBlue as the Marketing Automation platform to manage email campaigns, on-site messaging, and behavioral tracking aligned to insurance customer journeys, and it is operated by Mapfre Argentina's marketing and customer experience teams.
Implementation concentrated on configuring emBlue for campaign orchestration, audience segmentation, template-based email delivery, and web-triggered automation consistent with Marketing Automation capabilities. Integration is limited to on-site embedding and website interaction data capture, with campaign workflows governed by marketing process controls and scheduled content operations, positioning emBlue as the primary marketing execution layer for Mapfre Argentina.
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Marketing Automation | CRM |
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2019 | 2019 |
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Mapfre Argentina IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, Mapfre Argentina deployed Amazon EC2 to host its customer facing website, using Amazon EC2 within the Application Hosting and Computing Services category. The deployment centralized compute for web properties and digital channels, aligning cloud compute with the insurer’s web operations in Argentina, and positioned Amazon EC2 as the primary compute layer for public site delivery.
The implementation configures Amazon EC2 instances to run web server stacks and application runtimes, using image based provisioning and instance lifecycle practices to standardize deployments. The architecture emphasizes elastic capacity to absorb traffic variability, multi instance web tiers for fault isolation, and platform level networking and storage primitives for persistent and transient workloads. Operational responsibilities include instance provisioning, image management, patching and runtime monitoring as part of IT infrastructure management.
Operational scope covers the digital channels and IT infrastructure teams supporting the website and related customer touch points in Argentina, with rollout and change control oriented around standardized images and access governance. Governance focuses on image hygiene, role based access and change management for compute resources to maintain stable application hosting under the Application Hosting and Computing Services model. The configuration supports ongoing web operations and capacity planning for the Mapfre Argentina website.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Mapfre Argentina CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Mapfre Argentina
| First Name | Last Name | Title | Function | Department | Phone | |
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IT and Processes Director | Director | IT | |
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Payments and Treasury Analyst | Manager | Finance | |
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Internal Auditor | CXO | Finance | |
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Apps Being Evaluated by Mapfre Argentina Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mapfre Argentina IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mapfre Argentina digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mapfre Argentina Technographics
Mapfre Argentina is a Insurance organization based in Argentina,
with around 750 employees and annual revenues of $81.0 million.
Mapfre Argentina operates a diverse technology stack with applications such as
Infor SunSystems, emBlue and Amazon EC2,
covering areas like ERP Financial, Marketing Automation and Application Hosting and Computing Services.
Mapfre Argentina has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, emBlue and Amazon Web Services (AWS).
Mapfre Argentina recently adopted applications including
Amazon Elastic Load Balancing (ELB) in 2020, Doppler in 2019 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mapfre Argentina’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mapfre Argentina’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mapfre Argentina technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.